2020 Cumberland County Plan of Work

Approved: January 17, 2020

I. County Background

With a population of more than 327,000, Cumberland County is the fifth largest county in North Carolina and has one of the most diverse populations in the state. There are nine municipalities in the county: Fayetteville, Spring Lake, Hope Mills, Stedman, Wade, Godwin, Falcon, Linden, and Eastover. The City of Fayetteville is the largest municipality and serves as the county seat. Fayetteville has a population of more than 208,000, making it the sixth largest municipality in the state. Cumberland County is also proud to be the home of Fort Bragg and its more than 60,000 military members and their families.

Geographically, Cumberland County spans approximately 661 square miles. The Cape Fear River, one of the state’s major waterways, runs through the county and is a natural treasure providing drinking water for hundreds of thousands of people, as well as recreational opportunities and a wildlife habitat. According to the NC Department of Agriculture, the county's agricultural impact is over $92,000,000. The county has over 389 farms with 83% being classified as small family farms. The county has a viable and diverse agricultural industry, producing poultry, swine, soybeans, corn, cotton, peanuts, sweet potatoes and tobacco. Farms and forests cover over half of the county, providing economic, ecological and social benefits to the community at large.

In addition, Cumberland County has the 4th largest school district in NC with an enrollment of over 51,000 students in 86 schools which indicates the potential for a strong 4-H and Youth Development program in the county.

II. Objectives to Address the Cooperative Extension Long Range Plan

Our family and consumer sciences programs improve the well-being of individuals, families, and communities.

Our plant production programs improve production, profitability, and sustainability of the agriculture sector.

Our animal production programs improve production, profitability, and sustainability of the agriculture sector.

Our community development programs build strong and thriving communities.

Our 4-H youth development programs grow the skills young people need to succeed in life and career.

Our natural resource and environmental programs conserve our precious natural resources and maintain a clean and healthy environment.

Our consumer horticulture programs teach families and communities about environmentally friendly methods for gardening and controlling pests.

Our food safety and nutrition programs create a safer and more sustainable food supply and improve the health and nutrition of individuals, families, and our communities.

III. Relationship to County Government Objectives

Cumberland County’s local government mission is to provide quality services to citizens while being fiscally responsible. The Cooperative Extension staff is committed to supporting the county’s mission while also working toward the adopted strategic goals of ensuring a safe and healthy community, providing adequate infrastructure, promoting economic development, enhancing communications and providing excellent customer service.

Cooperative Extension partners with the county in hosting and presenting during the Citizens' Academy program. The program provides citizens with information about county departments and their role in the community. Our 4-H program provides a Youth Government Tour in an effort to educate youth on the types of services and opportunities that are available within the county.

Cooperative Extension partners with the Cumberland County Planning Department to implement the Voluntary Agriculture District “VAD” Program to encourage the preservation and protection of farmland from non-farm development. The Cooperative Extension staff will continue to serve on various boards and committees within county government to include: Farm Advisory Board, Cumberland County Partnership for Children, United Way, American Heart Association, various food drives, and Cumberland County Council for Healthy Lifestyles. We will also serve as the host site for Leadership Team meetings and County Wellness Classes.

During unfortunate times of natural disasters, the Cooperative Extension staff provides assistance to the county by serving in the County Emergency Operation Center "EOC" and staffing the county non emergency call center.

IV. Diversity Plan

The Cumberland County Center complies with the following diversity statement: North Carolina Cooperative Extension System values diversity as a rich attribute that allows our organization to fulfill its educational mission in North Carolina. Diversity is reflected in the core differences of all human beings and is valued among employees, clients, and educational partners. These differences are the basis for our values, attitudes, beliefs, and perceptions that allow us to develop human road maps for the good of our society. We continue to welcome and acknowledge the positive impact related to differences in age, culture, class, ethnicity, gender, physical and mental abilities, race, sexual orientation, political beliefs, marital or family status, spiritual practice, and all dimensions of human diversity. Staff will also be encouraged to attend diversity training offered by the state and county.

Cumberland County will address diversity through the following:
• Administer an advisory leadership council with a membership that is representative of the total community.
• Develop and implement programs to include all citizens.
• Develop a marketing plan to identify segments of the community that may not be aware of the services offered through Cooperative Extension.
• Expand our reach through social media outlets.
• Collaborate with other agencies to offer educational programs.
• Participate in events such as community fairs and other events that target minority groups.
• Enhance awareness of educational opportunities to under-served groups through marketing.

V. Primary Delivery and Evaluation Methods

Delivering timely, relevant educational programs that meet critical local needs is the cornerstone of Extension’s mission. Extension educational programs are designed to equip the citizens of Cumberland County with the knowledge, skills, and tools needed to improve their economic prosperity, environmental stewardship and quality of life. An Extension program delivery system is a planned and organized eclectic mix of educational methods used during an educational program. Extension educational methods are the specific ways by which research-based information is shared with targeted learners. Extension educators in our county employ a wide variety of hands-on, experiential educational methods, such as interactive workshops and classes, demonstrations, field days and tours, that allow learners to fully engage in the learning process, test new knowledge and/or practice new skills during the educational session. Equally important, this plan will also include educational methods such as seminars, client visits, fact sheets, newsletters, and home study kits that serve to support and reinforce learning as well as provide motivation for continued learning. Armed with the most current literature on effective teaching and learning, Extension educators also skillfully select educational methods based on the learning style preferences and special needs of the targeted learners. These client-focused methods afford learners the opportunity to gain the necessary knowledge and skills to change their lives in meaningful ways. Another key feature of Extension program delivery that is evident in this plan is our commitment to being customer driven and customer focus. As such, in addition to the County Extension Center, Extension educational programs are delivered online, in community centers, on farms, and other locations in order for our programs to be available and accessible to, and fully utilized by, the citizens of Cumberland County.

In Extension, success is defined as the extent to which our educational programs have made a difference in the lives of the citizens of Cumberland County. Evaluation methods are the way we make those observations about first and foremost whether any changes occurred as a result our educational programs, and subsequently the significance of those changes. As an educational organization, the changes we seek focus on key outcomes such as the knowledge and skills participants gain from our programs. More specifically, in this plan, we are using quantitative research methods such as retrospective testing, pre and post tests and/or surveys to measure change in knowledge gained, the application of that knowledge, number of new skills developed, and types of new skills developed. Extension, as a results-oriented organization, is committed to also assessing the social, economic and/or environmental impact that our programs have on the individuals who participate, their families and communities and ultimately the county as a whole (i.e. true significance of the changes stemming from our programs). We plan to measure these impacts in both the long and short-term. In this annual plan (short-term), we have outlined financial impact and cost benefit analysis as our primary evaluation methods. Another value held in Extension is actively listening to and dialoguing with targeted learners. Therefore, this plan also includes qualitative evaluation methods such as testimonials from program participants, and interviews and focus groups with participants.

VI. Membership of Advisory Leadership System

Advisory Council
Cathy Mansfield
Thad Banks
Amy Cannon
Willie Geddie
Eleanore Getz
Daryle Nobles
Jack Dewar
Chip Lucas
Tracy Jackson
Carson Phipps
Paul Maguire
Pam Pollard
Kay Bullard
Walter Wood
Debby Lewis
Paul Maguire
Lisha Johnson
Mike Herndon
Jackie Lewis
Louis Fulcher
Tara King
Family and Consumer Sciences
Kris Caison
Denise Sykes
Betty Ann Hunt
Dee Boyer
Peggy Middleton
Kay Bullard
4-H Resource Development (Cumberland County 4-H Foundation)
Debby Lewis
Eleanore Getz
Willie Geddie
Wayne Collier, Jr.
Sherrill Jernigan
Katie Horsley
Crystal Glover
Tyshica Smith
Mable Murray
Jolene Kreiling
Kenny Jones
John Horvath
Conrad Ward
Connie Blacketer
Jim Fleming
4-H & Youth
Alisha Horton
Patricia Lindsey
Savannah Lindsey
Fabian Horton
Hector Hughes
Maria Hughes
Lillian Hughes
Alizdair Ray
Consumer & Commercial Horticultural
Vic Blake
Shelia Spence
Maxton Bunce
Melissa Rodriguez
Vince Evans
Pat Hurley
Genette Womack
Amy Farley
Curtis Vaughan
Bob Fox
Lee Williams
Jack Dewar
Amy Stidham
John Semmes
Cheryl Garrett
Walter Wood
Leslie Kiewra
Bob Fox
Farm Advisory Committee
Ryan Kennedy
Diane Wheatley
Kevin West
Clifton McNeill, Jr.
Sherrill Jernigan
Tracy Gardner
Joe Gillis
Wayne Collier

VII. Staff Membership

Lisa Childers
Title: County Extension Director
Phone: (910) 321-6880
Email: lisa_childers@ncsu.edu

Kenny Bailey
Title: Extension Agent, Agriculture
Phone: (910) 321-6871
Email: kenneth_bailey@ncsu.edu

Jenny Carleo
Title: Area Specialized Agent, Agriculture - Grain Crops
Phone: (704) 873-0507
Email: jscarleo@ncsu.edu

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Jessica Drake
Title: Extension Agent, 4-H Youth Development
Phone: (910) 321-6867
Email: jessica_drake@ncsu.edu

Jeanie Edwards
Title: Administrative Support Specialist, 4-H Youth Development
Phone: (910) 321-6864
Email: jeanie_edwards@ncsu.edu

Martina Fortune
Title: 4-H Program Assistant, 4-H Youth Development - Military Clubs
Phone: (910) 321-6868
Email: mcfortun@ncsu.edu

Richard Goforth
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (910) 893-7530
Email: richard_goforth@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Susan Johnson
Title: Administrative Coordinator, FCS, Urban Horticulture. Livestock Support
Phone: (910) 321-6405
Email: susan_johnson@ncsu.edu

Lynette Johnston
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-0303
Email: lynette_johnston@ncsu.edu

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Liz Lahti
Title: Area Agent, Agriculture - Livestock
Phone: (910) 321-6862
Email: liz_lahti@ncsu.edu

Colby Lambert
Title: Area Specialized Agent, Forestry
Phone: (910) 814-6041
Email: colby_lambert@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to forest landowners, agents, and forest industry in eastern North Carolina.

Danny Lauderdale
Title: Area Specialized Agent, Ornamental Nursery and Greenhouse, Eastern Region
Phone: (252) 237-0111
Email: danny_lauderdale@ncsu.edu
Brief Job Description: Provides programming to commercial ornamental nursery and greenhouse producers in eastern North Carolina.

Alyssa McMillan
Title: Administrative Support Specialist
Phone: (910) 321-6860
Email: ammcmil4@ncsu.edu

Ashley Robbins
Title: Area Specialized Agent - Dairy
Phone: (919) 542-8203
Email: ashley_robbins@ncsu.edu
Brief Job Description: Marti Day and I are the Area Specialized Dairy Agents - the county-based arm of the Cooperative Extension Dairy Team. We are out here in the counties to help you set and reach your farm, family and business goals. We have collaborative expertise in the areas of Waste Management, Udder Health, Cow Comfort, Nutrition and Forage Management with specialties in (Ashley)Reproduction, Records Management, Animal Health and (Marti)Alternative Markets, Organic Dairy, Grazing Management, and On-farm Processing. We hope to provide comprehensive educational programs for our farmers, consumers and youth for every county across the state. We are here for you by phone, email or text and look forward to working with you!

Chip Simmons
Title: Area Specialized Agent, Agriculture - Food Safety
Phone: (919) 414-5632
Email: odsimmon@ncsu.edu

Allan Thornton
Title: Area Specialized Agent, Agriculture - Commercial Vegetables and Fruits
Phone: (910) 592-7161
Email: allan_thornton@ncsu.edu
Brief Job Description: Vegetable Extension Specialist. Conducts Extension and applied research programs for commercial vegetable and fruit growers and agents in eastern North Carolina.

Candy Underwood
Title: Extension Agent, Family and Consumer Sciences
Phone: (910) 321-6869
Email: candy_underwood@ncsu.edu

Jason Weathington
Title: Extension Agent, Agriculture - Urban Horticulture
Phone: (910) 321-6870
Email: jason_weathington@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 414-3873
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

VIII. Contact Information

Cumberland County Center
301 E Mountain Dr
Fayetteville, NC 28306

Phone: (910) 321-6860
Fax: (910) 321-6883
URL: http://cumberland.ces.ncsu.edu