2017 Cumberland County Program Impact Report

Approved: January 23, 2018

I. Executive Summary

In 2017, Cumberland County Cooperative Extension staff provided educational programs and services to over 20,700 citizens through classes, workshops, tours, and activities. In addition, 69,800 citizens were indirectly contacted through a combination of exhibits, telephone calls, emails, and direct mailings. Cooperative Extension programs in the county were enhanced through the involvement of volunteers who contributed 11,722 hours to Extension programs with a dollar value of $282,969.

The Cumberland County Extension Master Gardener Volunteer program ranks 6th in the state, with 72 members contributing over 9,400 volunteer hours, and making over 7,200 contacts via client visits and various programs presented to the community. In addition, staff and volunteers worked with the Second Harvest Food Bank of Southeastern NC in maintaining a community garden as a teaching facility to educate families on how to produce their own food. A five-week Junior Master Gardener Camp was held where 32 youth participants increased their knowledge about the science of horticulture with the help of 32 volunteers.

During 2017, over two-hundred growers and consultants participated in regional and local production and commodity meetings. A wheat variety trial was conducted to assist farmers in making better selections for the upcoming growing season. Over 126 pesticide applicators attended the pesticide training programs offered, 46 private pesticide applicators received re-certification and applicators received 320 hours of continuing education credit.

In continuing our partnership with Fort Bragg, a total of 60 Civil Affairs soldiers were trained on basic livestock production; as well as, vegetable and crop production. Multiple backyard chicken classes were held which included creating watering systems. Cumberland County partnered with the NC Wildlife Resources Commission to offer a class on coyote management which was attended by 29 people. Cumberland County joined forces with agents from neighboring counties to offer a Bermudagrass variety trial field day and the Cape Fear Cattle Conference. Cumberland County also partnered with a local high school to offer Beef Quality Assurance and Pork Quality Assurance certification training to students in animal science classes.

During 2017, over 449 youth engaged in 4-H programming. Over 227 military youth participated in 32 clubs offered on base at Fort Bragg. Youth in Cumberland County participated in one of the twelve community and special interest clubs, 17 summer fun programs and enrichment opportunities. During the year 40 youth participated in public speaking competitions and 38 completed project records books. In celebration of the Martin Luther King Jr. holiday, volunteers and youth participated in "Days of Service", by volunteering 380 combined hours. Service projects included: preparing over 150 hygiene packs for the homeless, packaging 850 law enforcement appreciation packs and built and stocked 5 “Little Free Libraries” which provides age-appropriate reading materials to youth throughout the county. Thirty-two youth participated in Ag Awareness Day, 71 participated in Next Steps Teen Symposium, 30 participated in the Regional Chicken Show while youth also participated in County Council, Teen Retreat, 4-H Congress, Winter Enrichment, Electric Congress, and college tours. A total of 115 youth from 15 counties participated in our livestock shows during the Cumberland County Fair and leadership to the Junior Fair Board was provided by 4-H.

The Family and Consumer Sciences, “FCS”, program reached over 2,540 citizens through programs and technical assistance. The Steps to Health program made 1,144 educational contacts. One hundred percent of the parents observed their child trying new foods more often, and 90% of parents reported their child consumed more water. FCS continued to work with county wellness and made 84 contacts teaching county employees how to prepare healthy meals. Ninety-five percent indicated they prepare these recipes at home. In addition, 207 participants completed the Better Living Series, which provided over 47 hours of hands-on, research-based information on gardening, healthy food preparation, and home food preservation.

II. County Background

With a population of more than 327,000, Cumberland County is the fifth largest county in North Carolina and has one of the most diverse populations in the state. There are nine municipalities in the county: Fayetteville, Spring Lake, Hope Mills, Stedman, Wade, Godwin, Falcon, Linden and Eastover. The City of Fayetteville is the largest municipality and serves as the county seat. Fayetteville has a population of more than 208,000, making it the sixth largest municipality in the state. Cumberland County is also proud to be the home of Fort Bragg and its more than 60,000 military members and their families.

Geographically, Cumberland County spans approximately 661 square miles. The Cape Fear River, one of the state’s major waterways, runs through the county and is a natural treasure providing drinking water for hundreds of thousands of people, as well as recreational opportunities and a wildlife habitat. According to the NC Department of Agriculture, the county's agricultural impact is over $100,000,000. The county has over 389 farms with 83% being classified as small family farms. The county has a viable and diverse agricultural industry, producing poultry, swine, soybeans, corn, cotton and tobacco. Farms and forests cover over half of the county, providing economic, ecological and social benefits to the community at large.

In addition, Cumberland County has the 4th largest school district in NC with an enrollment of over 51,000 students in 86 schools which indicates the potential for a strong 4-H and Youth Development program in the county.

III. Objectives to Address the Cooperative Extension Long Range Plan

North Carolina's plant production systems will become more profitable and sustainable.
North Carolina's agricultural crops industry makes major contributions to local communities and the state’s economy. In 2014, the estimated farm gate value of crops was $4.72 billion, placing NC as the 17th largest in the nation. North Carolina is one of the most diversified agriculture states in the nation. The state's 50,200 farmers grow over 80 different commodities, utilizing 8.4 million of the state's 31 million acres to furnish consumers a dependable and affordable supply of food and fiber. Tobacco remains one of the state's most predominant farm commodities. North Carolina produces more tobacco and sweet potatoes than any other state and ranks second in Christmas tree cash receipts. The state also produces a significant amount of cucumbers for pickles, lima beans, turnip greens, collard greens, mustard greens, strawberries, bell peppers, blueberries, chili peppers, fresh market cucumbers, snap beans, cabbage, eggplant, watermelons, pecans, peaches, squash, apples, sweet corn, tomatoes, and grapes. There is continual technological change and the relative profitability of individual farm enterprises changes over time; therefore, farmers must respond by modifying their farming operations. Changes in consumer demand create new opportunities for producers. Growth in alternative forms of agriculture will include, among others, organic and niche market production. Educational and training programs for producers of plant agricultural products and services will enhance their ability to achieve financial and lifestyle goals and to enhance economic development locally, regionally and statewide.
Value* Outcome Description
153Number of crop (all plant systems) producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
2Number of Extension initiated and controlled County demonstration test sites (new required for GLF/PSI reporting)
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
188Number of crop (all plant systems) producers adopting best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
127700Net income gains realized by the adoption of best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
18Number of producers reporting increased dollar returns per acre or reduced costs per acre
5Number of producers reporting reduction in fertilizer used per acre
4300Number of acres in conservation tillage or other Best Management Practice
1Number of producers who adopted a dedicated bioenergy crop
85Number of acres planted to a dedicated bioenergy crop
52000Tons of feedstock delivered to processor
* Note: Values may include numbers from multi-county efforts.
North Carolina's animal production systems will become more profitable and sustainable.
North Carolina's livestock industry makes major contributions to local communities and the state’s economy. In 2014, the estimated farm gate value of livestock, dairy, and poultry was $8.85 billion, placing NC as the 7th largest in the nation. Hogs & pigs have historically been an important part of North Carolina agriculture. The industry has changed dramatically since the 1980s from the small farm raising a few hogs to large confinement type operations. North Carolina's number of cattle & calves on farms has remained relatively stable throughout time. Milk cow inventory and milk production have continued to decline in the state. Unlike other commodities, broiler production in North Carolina is increasing throughout the state. There is continual technological change and the relative profitability of individual farm enterprises changes over time; therefore, farmers must respond by modifying their farming operations. Changes in consumer demand create new opportunities for producers. Growth in alternative forms of agriculture will include, among others, organic, niche market production, and pasture-raised livestock. Educational and training programs for producers of animal agricultural products and services will enhance their ability to achieve financial and lifestyle goals and to enhance economic development locally, regionally and statewide.
Value* Outcome Description
1199Number of animal producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
338Number of animal producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
101400Net income gains by producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
4Number of animal producers implementing Extension-recommended best management practices for animal waste management
1Tons of livestock organic by-products utilized (nutrients from waste, compost, etc)
28000Net income gain by using livestock organic by-products instead of synthetic fertilizers
500Number of acres where Extension-recommended waste analysis was used for proper land application
* Note: Values may include numbers from multi-county efforts.
Producers will increase sales of food locally to more agriculturally aware consumers through market development, producer and consumer education, and new farmer and infrastructure support.
Farmers will increase their capacity to supply product for local food sales through market planning efforts, producer and consumer education, beginning farmer training programs and local market infrastructure development. The fastest growing area of consumer demand in agriculture continues to be organic. Farmers' markets continue to expand as do multiple efforts in local sustainable agriculture. Nationally, "Buy Local, Buy Fresh" movements have emerged in the face of concerns about the risks involved in long distance transportation of industrialized food production. Increasingly, public officials and business leaders see promotion of local farm products as good public policy and local economic development. Additionally, individuals will learn to supplement their current diet by growing their own fruits and vegetables as individuals or as community groups.
Value* Outcome Description
44Number of producers who gain skills or knowledge to increase production for local markets.
64Number of adults (including producers, food business owners, etc.) who improved knowledge of local food and agricultural systems.
12Number of children/youth who improved knowledge of local food and agricultural systems.
46Number of individuals who gain knowledge or acquire skills related to vegetable/fruit gardening, and if also reporting under Urban and Consumer Agriculture Objective, divide up the reported number appropriately between the two objectives to avoid duplication.
28Number of producers who improve local food marketing skills or knowledge.
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
20Number of producers selling their agricultural products to local markets (direct, intermediated/food service, institutional) for consumption in NC.
9Number of producers who diversified their marketing strategies into local markets (direct, intermediated/food service, institutional).
15000Gross sales of local foods by producers. (Increase in gross sales to be calculated at the state level.)
10Number of producers (and other members of the local food supply chain) who have increased revenue.
4Number of new farms (beginning farmers) selling into local markets for local consumption (in this reporting period).
22Number of individuals who grow food in community gardens.
50Number of youth who grow food in school gardens.
24Number of individuals who begin home food production by starting a vegetable and/or fruit garden, and if also reporting under Urban and Consumer Horticulture Objective, divide up the reported number appropriately between the two objectives to avoid duplication.
8Number of individuals who begin home food production by starting to raise backyard livestock.
* Note: Values may include numbers from multi-county efforts.
Agricultural producers, workers, food handlers and consumers will adopt safer food and agricultural production, handling, and distribution practices that reduce workplace and home injuries/illnesses, enhance food security, and increase the quality and safety of food that North Carolinians prepare and consume.
Training and educational programs for farmers, agricultural workers, food handlers, and consumers will provide research-based programming, materials, information and expertise to compel these individuals to implement practices relating to the overall safety and security for the food supply and farming systems. Components of this include on-farm, packinghouse, and transportation management, retail and food service establishments, and consumer’s homes. Therefore targeted audiences include farmers and agricultural workers and their families, food handlers and workers (both amateur and commercial), transporters, processors, business operators, food service and retail staff, supervisors of any food facility, long term care facility staff and individuals who purchase, prepare and serve food in their homes. With an estimated 76 million foodborne illnesses annually, costing an estimated $1.4 trillion, food safety highlights a specific area of risk to be addressed by Cooperative Extension. The recent produce-related foodborne illness outbreaks have brought public attention to a problem that has been increasing nationally for the last ten years. The issues of foodborne illness and food safety pose immediate risks for farmers affecting the areas of economics, consumer demand, and market access. Because no processing or kill steps are involved with produce that is typically eaten raw, the best measures to limit microorganisms and fresh produce related illness are to prevent microbes from contaminating the product. Practices like Good Agricultural Practices (GAPs), Good Handling Practices (GHPs), and Hazard Analysis Critical Control Points (HACCP) represent a systematic preventive approach to food safety, protecting agricultural products as they move from farm to retail and restaurants and finally to families. While there is currently no legal requirements for growers to implement GAPs, buyers have responded to the public concern by requiring their produce growers to adhere to current guidelines and possibly even require GAPs certification. The main areas of concern incorporate production, harvesting, packing, and transporting produce in the areas of water quality, manure management, domestic and wildlife management, worker health and hygiene, transportation, traceability, and documentation. For North Carolina growers to be competitive and produce safe product, it is important that they gain knowledge about and implement food safety programs that minimize physical, chemical and biological hazards Food safety risks do not stop at primary production. As risks associated with pathogens can occur at many junctions between primary production and consumption, food safety is a truly farm-to-fork issue. The World Health Organization and Centers for Disease Control and Prevention have defined 5 factors that lead to foodborne illness outbreaks: Inadequate cooking or processing procedures; improper storage and holding temperatures, cross-contamination between potentially contaminated raw materials and ready-to-eat foods (either directly or through poor sanitation); and poor implementation of personal hygiene practices. The preventative steps targeting risk reduction taken at each of the components making up the food supply chain are critical in preventing food-borne illness. Educational programs including ServSAFE, School HACCP workshops, food safety at childcare and senior centers, and targeted farm-to-fork food safety inclusion for all food handlers is necessary for important for advances in knowledge and implementation of preventative programs. Equally important is that families and children have a secure food supply. Hunger in American households has risen by 43 percent over the last five years, according to an analysis of US Department of Agriculture (USDA) data released in the report "Household Food Security in the United States, 2004." The analysis, completed by the Center on Hunger and Poverty at Brandeis University, shows that more than 7 million people have joined the ranks of the hungry since 1999. The USDA report says that 38.2 million Americans live in households that suffer directly from hunger and food insecurity, including nearly 14 million children. That figure is up from 31 million Americans in 1999. Limited-resource, socially disadvantaged and food-insecure individuals, families and communities will be provided with information and opportunities to enhance household food, diet and nutritional security. Agriculture is one of the most hazardous industries in the United States, and consistently ranks as the first, second or third most deadly industry along with mining and construction. Agriculture is unique in that the work and home place are often the same, exposing both workers and family members to hazards. In the United States on average each year, there are 700 deaths and 140,000 injuries to those who work in agriculture, defined as farming, forestry and fishing. Farmers, farmworkers and their families are at high risk for fatal and nonfatal injuries (primarily from tractor roll-overs, machinery entanglements, and animal handling incidents), musculo-skeletal conditions, work-related lung diseases, noise-induced hearing loss, heat stress and heat stroke, pesticide exposure and illness, skin diseases, behavioral health issues, and certain cancers associated with chemical use and prolonged sun exposure. The health and safety of migrant and seasonal farmworkers are complicated by other conditions such as infectious disease, hypertension, and diabetes, as well as cultural and language barriers. Farmers and farmworkers alike are subject to lack of access to health care. Agricultural injury and illness are costly, with total US annual costs reaching $4.5 billion and per farm costs equaling $2,500, or 15% of net income. Median health care coverage for farm families is $6,000 per year. In North Carolina, 27% of farm families do not have health insurance, while 29% of farmers do not have health insurance. Many others have health care coverage with high annual deductibles and high premiums. Agromedicine is a comprehensive, collaborative approach involving both agricultural and health scientists to develop solutions addressing the health and safety issues of the agricultural community through research, education and outreach. The North Carolina Agromedicine Institute, a partnership of NC State University, NC A&T State University and East Carolina University in collaboration with others, develops and evaluates effective programs to reduce injury and illness in agriculture, forestry and fishing. One such program is called Certified Safe Farm (CSF) and AgriSafe. CSF and AgriSafe were first developed and researched in Iowa. CSF and AgriSafe are being adapted to North Carolina agriculture by the NC Agromedicine Institute and its Cooperative Extension collaborators. Certified Safe Farm combines AgriSafe health services (wellness and occupational health screenings and personal protection equipment selection and fit services) conducted by trained AgriSafe health providers, on-farm safety reviews conducted by trained Extension agents, and community education and outreach to achieve safety and health goals established by participating farmers and their employees and families. Insurance incentives and safety equipment cost-share programs for participating farmers are still being developed. Other ongoing educational programs addressing agricultural health and safety include farm safety days for children, youth, or families, employee hands-on farm safety training, the National Safe Tractor and Machinery Operation Program for youth, and youth ATV operator safety certification programs.
Value* Outcome Description
72Number of participants trained in safe home food handling, preservation, or preparation practices
* Note: Values may include numbers from multi-county efforts.
Individuals and groups will acquire leadership and decision making capacities needed to guide and actively participate in local and state organizations.
Leadership is important to every level of a community sharing in the creation of wealth and well-being. Youth and adult leaders must be capable of motivating groups to achieve common goals that impact North Carolina families and communities.They will need the confidence and skill to guide and support North Carolina community and state organizations. Citizens participating in the 2007 NC Tomorrow survey denoted the importance of leadership by clearly requesting leadership training (54%), social advising, community advising and technical assistance (45%)from their university system.
Value* Outcome Description
76Number of adults increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
76Number of adults assuming new/expanded leadership roles in the community
221Number of youth increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
42Number of youth assuming new/expanded leadership roles in the community
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
221Number of youth increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
42Number of youth assuming new/expanded leadership roles in the community
* Note: Values may include numbers from multi-county efforts.
Youth and adults will address community issues and/or challenges through volunteerism.
Youth and adult volunteers in North Carolina contribute thousands of hours each year to strengthen communities and create strong foundations for the future. As these individuals engage in service, they are gaining new skills, generating new programs to serve their communities, building successful organizations, and fostering an ethic of service. Cooperative Extension is poised to support the development of interpersonal skills, leadership experiences, and content knowledge to ensure that citizens are prepared to engage in meaningful service throughout the lifespan. Current research suggests that youth and adult participation positively impacts civic engagement and contributes to the development of leadership capacities. With its presence in every county, Cooperative Extension is uniquely positioned to contribute to building a stronger ethic of service among youth and adults.
Value* Outcome Description
15Number of adult participants acquiring the skills needed to serve as a volunteer
1Number of adult participants reporting aspirations to serve in new or expanded volunteer roles in community
36Number of hours adult volunteer training conducted
14Number new volunteers recruited
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
13Increased number of hours contributed by trained adult volunteers
4Number of adult volunteers serving in new or expanded roles within Extension
3Number of adult volunteers serving in new or expanded roles beyond Extension, including community boards and task forces
5Number of adult volunteers recruiting and/or training new volunteers
* Note: Values may include numbers from multi-county efforts.
Futures that Work: School to Career Pathways
We are living in a new economy powered by technology, fueled by information and driven by knowledge. Extension programs provide opportunities for youth and adults to improve their level of education and increase their skills that enable them to be competitive in our global society and workforce.
Value* Outcome Description
3Number of teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
1052Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
35Total number of female participants in STEM program
39Number of youth (students) increasing knowledge of career/employability skills
9Number of youth (students) increasing knowledge of entrepreneurship
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
1052Number of youth (students) gaining knowledge in STEM (Science, Technology, Engineering, Math)
88Number of youth (students) gaining career / employability skills
9Number of youth (students) gaining entrepreneurship skills
* Note: Values may include numbers from multi-county efforts.
North Carolinians will make decisions and adopt practices that implement effective resource protection and conservation.
The natural resources in North Carolina are an important asset that benefit all citizens, but many citizens are unaware of the consequences of actions and practices they implement. The continued population growth of North Carolina is putting pressure on natural resources in terms of quantity and quality. To have a healthy and productive natural environment, professionals and citizens must be knowledgeable of environmental issues and conservation and management opportunities.
Consumers and communities will enhance the value of plants, animals, and landscapes while conserving valuable natural resources and protecting the environment.
Residential, commercial and public entities will make decisions regarding plant selection, placement and management that will decrease water consumption, preserve and improve water quality, mitigate storm water contaminants, reduce erosion, energy consumption, and greenwaste, expand wildlife habitat, improve real estate value, and improve diet and nutrition of consumers. The horse and "farmer lifestyle" industry will continue to grow and have an increasing impact on North Carolina's economy, while protecting the environment. The NCDA&CS reports that 65,000 horse producers own over 225,000 horses which annually generates over $704 million of gross revenue from training, showing, boarding and breeding establishments in addition to agri-business sales of horse-related products. The total economic impact of the NC green industry is $8.6 billion, involving 151,982 employees, and 120,741 acres of production (Green Industry Council, 2006). North Carolina residential consumers spend $5.9 billion dollars per year on garden and landscape related expenses (Green Industry Council, 2006). For 2007, North Carolina's population is estimated to be 8,968,800 (LINC). The population grew by 1,323,288 (15%), between 1997 and 2007 and it is projected to grow by another 1,330,055 (13%), over the next ten years (LINC). Over 50% of the population now lives in urban areas. Despite evidence of the ecological and financial benefits, environmentally responsible landscaping strategies are not being implemented widely. Renovating a landscape to incorporate water conserving strategies may result in using 36% less water. Urban water run-off accounts for the majority of water pollution, mostly pesticides and fertilizers, that does not come from a specific industrial source. Selection of well-adapted plants, effective pest management, and appropriate care and feeding of plants will greatly reduce dependence on fertilizers and pesticides. Rain water that is not absorbed by the soil becomes erosive storm water runoff, which transports pollutants such as fertilizer, pesticides, sediment, motor oil, litter, and animal waste to local streams and rivers. Landscape designs will include rain gardens and other runoff catchment facilities (underground cisterns, etc.) that are attractive and easy to maintain in residential areas. Homeowners will learn that proper plant selection and placement can reduce winter heating bills by as much as 15% and summer cooling bills by as much as 50 percent, while reducing the need to prune over-sized plants. Wild habitat areas are rapidly being converted into housing and commercial properties, displacing native plants and animals. Choosing native or adapted plants that provide food and shelter creates a haven for butterflies, birds, lizards, and other animals. Edible landscaping can increase the amount and expand the variety of fresh fruits and vegetables consumed.
Value* Outcome Description
950Number of participants improving knowledge, attitude, skills and aspirations regarding gardening and landscape practices including plant selection and placement, turfgrass management, soil management, growing food, water conservation and water quality preservation, storm water and erosion management, green waste management, pest and wildlife management
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
415Number of participants who use extension-recommended best management practices in landscapes, turf, and gardens, including pest (insect, weed, disease) management, fertility management, water conservation, water quality preservation and pruning techniques
2650Total cost savings from the use of extension-recommended best management practices in landscapes, turf, and gardens, including pest (insect, weed, disease) management, fertility management, water conservation, water quality preservation and pruning techniques
84Number of participants who use extension-recommended pest management practices in homes, public facilities, businesses or in community pest management programs
1540Cost savings from using extension-recommended pest management practices in homes, public facilities, businesses or in community pest management programs
89Number of participants selecting appropriate landscape plants (adapted, drought tolerant, appropriate size, etc.)
2600Cost savings from the appropriate selection of landscape plants
73Number of participants growing food for home consumption
7600Value of produce grown for home consumption
23Number of participants adopting composting
4Reduced tonnage of greenwaste as a result of Extension-recommended practices including composting and proper plant selection
26Number of participants implementing extension-recommended practices to conserve water use and protect water qualty
5900Costs savings from implementing extension-recommended practices to conserve water use and protect water qualtiy
* Note: Values may include numbers from multi-county efforts.
Youth and adult program participants will make healthy food choices, achieve the recommended amount of physical activity and reduce risk factors for chronic diseases.
Many North Carolinians are affected by chronic disease and conditions that compromise their quality of life and well-being. Heart disease, stroke and cancer continue to be leading causes of death in our state. In addition, obesity and obesity related chronic diseases such as diabetes continue to rise at alarming rates. Healthy eating and physical activity are critical to achieve optimal health. Many North Carolinians have diets that are too high in calories and too low in fruits, vegetables and whole grains. Portion sizes, foods eaten away-from-home and consumption of sugar-sweetened beverages continue to rise. In addition, most North Carolinians do not engage in regular physical activity. The prevalence of overweight and obesity has nearly doubled in the past 10 years. If the trend of overweight is not slowed, it will eliminate the progress we have made in reducing the burden of weigh-related chronic disease. One in every three US children born after 2000 will become diabetic unless many more people start eating less and exercising more. The cost of obesity in North Carolina in health care costs alone is over 2 billion dollars. There are many proposed reasons for the obesity epidemic, however unhealthy eating and physical inactivity are widely recognizes as primary contributors to the problem. Those who make healthy food choices and are physically active are more likely to achieve and maintain a healthy weight as well reduce chronic diseases. Ultimately, this will lead to reduction in health care costs, increased longevity, greater productivity and improved quality of life.
Value* Impact Description
105Number of adults increasing their fruit and vegetables consumption
618Number of youth increasing their fruit and vegetable consumption
698Number of participants increasing their physical activity
35Number of adults who reduce their blood pressure
51Number of adults who reduce their total cholesterol
76Number of participants who consume less sodium in their diet
* Note: Values may include numbers from multi-county efforts.

IV. Number of Contacts Made by Extension

Type of ContactNumber
Face-to-face* 20,815
Non face-to-face** 69,806
Total by Extension staff in 2017 90,621
* Face-to-face contacts include contacts that Extension personnel make directly with individuals through one-on-one visits, meetings, and other activities where staff members work directly with individuals.
** Non face-to-face contacts include contacts that Extension personnel make indirectly with individuals by telephone, email, newsletters, news articles, radio, television, and other means.

V. Designated Grants Received by Extension

Type of GrantAmount
Contracts/Grants $500.00
Gifts/Donations $10,320.16
In-Kind Grants/Donations $0.00
United Way/Foundations $0.00
User Fees $11,927.17
Total $22,747.33

VI. Volunteer Involvement in Extension Programs

Number of Volunteers* Number of Volunteer Hours Known client contacts by volunteers Dollar Value at 24.14
4-H: 415 1,922 4,580 $ 46,397.00
Advisory Leadership System: 0 0 0 $ 0.00
Extension Community Association: 137 260 88 $ 6,276.00
Extension Master Gardener: 650 9,452 7,187 $ 228,171.00
Other: 25 88 39,111 $ 2,124.00
Total: 1227 11722 50966 $ 282,969.00
* The number of volunteers reflects the overall number of volunteers for multiple events.

VII. Membership of Advisory Leadership System

Advisory Council
George Quigley
Cathy Mansfield
Thad Banks
Amy Cannon
Willie Geddie
Eleanore Getz
Daryle Nobles
Jack Dewar
Chip Lucas
Tracy Jackson
Carson Phipps
Paul Maguire
Julia Love
Leamon Hall
Pam Pollard
Kay Bullard
Walter Wood
Livestock
Wayne Collier, Jr.
Johnny Carter
Tara King
Kevin West
Michael Herndon
Heather Broadwell
Stephen Broadwell
Christy Burns
Wayne Beard
Jennifer Faatz
Bruce Hammill
Craig Tyson
Family and Consumer Sciences
Tina Carter
Barbara Simmons
Dee Boyer
Peggy Middleton
Consuela Norwood
Kay Bullard
4-H Resource Development (Cumberland County 4-H Foundation)
Debby Lewis
Eleanore Getz
Willie Geddie
Wayne Collier, Jr.
Sherrill Jernigan
Mable Murray
Jolene Kreiling
Beekeeping
Kenny Jones
Paul Johnson
Bob Wholey
Connie Blacketer
Jim Fleming
4-H & Youth
Mable Murray
Deborah Bruton
Eleanore Getz
Alfreda Williams
CeSea Lawson
Alisha Horton
Cheryl Brunelle
Heather White
Angela Ray
Herminia Gomez
Patricia Lindsey
Troy Lindsey
Jennifer Pressley
Consumer & Commercial Horticultural
Charles Allen
Vic Blake
Ed Spence
Maxton Bunce
Melissa Rodriguez
Vince Evans
Pat Hurley
Genette Womack
Amy Farley
Ruby Jones
George Quigley
Lee Williams
Jack Dewar
Debby Nasekos
Cheryl Garrett
Walter Wood
Leslie Kiewra
Bob Fox
Farm Advisory Committee
Britt Riddle
Vance Tyson
Pat Hall
David Gillis
Kevin West
Wayne Beard
Clifton McNeill, Jr.
Lisa Childers
Sherrill Jernigan

VIII. Staff Membership

Lisa Childers
Title: County Extension Director
Phone: (910) 321-6880
Email: lisa_childers@ncsu.edu

Kenny Bailey
Title: Extension Agent, Agriculture
Phone: (910) 321-6871
Email: kenneth_bailey@ncsu.edu

Jessica Drake
Title: Extension Agent, 4-H Youth Development
Phone: (910) 321-6867
Email: jessica_drake@ncsu.edu

Jeanie Edwards
Title: Administrative Support Specialist, 4-H Youth Development
Phone: (910) 321-6864
Email: jeanie_edwards@ncsu.edu

Martina Fortune
Title: 4-H Program Assistant, 4-H Youth Development - Military Clubs
Phone: (910) 321-6860
Email: mcfortun@ncsu.edu

Richard Goforth
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (704) 283-3801
Email: richard_goforth@ncsu.edu

Anthony Growe
Title: Extension Agent, Agriculture - Field Crops
Phone: (910) 321-6875
Email: amgrowe@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Susan Johnson
Title: Administrative Coordinator, 4-H , FCS, Urban Horticulture Support
Phone: (910) 321-6405
Email: susan_johnson@ncsu.edu

Lynette Johnston
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-0303
Email: lynette_johnston@ncsu.edu

Liz Lahti
Title: Area Agent, Agriculture - Livestock
Phone: (910) 321-6862
Email: liz_lahti@ncsu.edu

Colby Lambert
Title: Area Specialized Agent, Forestry
Phone: (910) 814-6041
Email: colby_lambert@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to forest landowners, agents, and forest industry in eastern North Carolina.

Danny Lauderdale
Title: Area Specialized Agent, Nursery and Greenhouse, Eastern Region
Phone: (252) 237-0111
Email: danny_lauderdale@ncsu.edu
Brief Job Description: Provides programming to commercial ornamental nursery and greenhouse producers in eastern North Carolina.

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Rachel McDowell
Title: Area Specialized Agent, Consumer & Retail Food Safety
Phone: (919) 515-9155
Email: romcdowe@ncsu.edu
Brief Job Description: Support FCS Agents in delivering timely and evidence-based food safety education and information to stakeholders in NC.

Chip Simmons
Title: Area Specialized Agent, Agriculture - Food Safety
Phone: (919) 414-5632
Email: odsimmon@ncsu.edu

Allan Thornton
Title: Extension Associate
Phone: (910) 592-7161
Email: allan_thornton@ncsu.edu
Brief Job Description: Vegetable Extension Specialist. Conducts Extension and applied research programs for commercial vegetable and fruit growers and agents in eastern North Carolina.

Candy Underwood
Title: Extension Agent, Family and Consumer Sciences
Phone: (910) 321-6869
Email: candy_underwood@ncsu.edu

Jason Weathington
Title: Extension Agent, Agriculture - Urban Horticulture
Phone: (910) 321-6870
Email: jason_weathington@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 250-1112
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Cumberland County Center
301 E Mountain Dr
Fayetteville, NC 28306

Phone: (910) 321-6860
Fax: (910) 321-6883
URL: http://cumberland.ces.ncsu.edu