2019 Davidson County Program Impact Report

Approved: January 27, 2020

I. Executive Summary

2019 was a very successful year as our staff works together and functions as a team. Our work and commitment to the citizens of Davidson County was evident by the 12,248 face-to-face contacts made by the staff over the last year. Our major focus included agricultural profitability, food safety, volunteerism, and youth development. During 2019, we received $42,192.48 through donations, grants, and specific program funds. This support allowed us to provided learning experiences folks did not want to miss.

This success is greatly due do our Advisory Leaderships System teams, which help identify needs, as well as evaluate and promote local programs. The programming has led to tremendous volunteer support for Cooperative Extension in the county. Our staff has documented 1,235 volunteers serving a combined total of 6,285 hours. The NCCES values this time at 25.43 per hour. This translates into $159,828 worth of service at no cost to the taxpayers.

Our 2019 4-H programming provided youth access to quality STEM (science, technology, engineering and math) learning opportunities. Davidson Co. reached 2,694 students with these programs. It is also important that young people grow up to be productive members of society. To support this, Davidson Co. 4-H also provided 478 youth with training designed to provide career and employable skills.

Davidson County's number one industry continues to be Agriculture. To maintain and strengthen this status, the Davidson County Cooperative Extension strives to make the county's plant, animal and food systems more profitable. In 2019, these efforts improved net return by more than $1.798 million. The local foods movement and marketing efforts increased income from sales of locally produced agriculture products by $102,025. The staff's educational efforts also saved general consumers in Davidson County over $ 33,171 through knowledgeable purchasing and cost saving practices. In addition, Davidson County currently has 404 parcels of land totaling 14,966.7 acres enrolled in the Voluntary Agriculture District (VAD).

Safety and Security of Our Food and Farm Systems programming includes pesticide education and Good Agricultural Practices (GAP) training for produce and tobacco growers to Safe Plate training for food processing and service industry workers. This training resulted in 9 food service managers obtaining their Safe Plate certificate. With an average cost per food borne illness outbreak of $75,000 for a food service establishment, this program has potentially saved $ 1.42 million. In addition, commercial pesticide applicators attended training which provide re-certification credit hours. Over $1.22 million in wages to employees were preserved through commercial pesticide applicator re-certification classes in 2019.

The Davidson County Staff was effective in empowering citizens by providing meaningful solutions that have enriched the lives, land, and economy of the county.

II. County Background

Davidson County is ranked 11th in state population. It is classified as an urban county based on population, but functions very much as a rural county. The northern part of the county reflects suburban neighborhoods, or bedroom communities, for Winston-Salem and High Point. South of I-85 remains largely agricultural and rural by contrast. At the end of the 20th century the county was characterized by textiles, tobacco and furniture; but with the loss of jobs in these industries, the county has done very well in terms of to diversifying its economic base. This has resulted in 47% of the county's population commuting out of the county for work currently; however the recent efforts by economic development groups have brought in many new jobs. Due to excellent infrastructure of roads and transportation systems, as well as, proximity to major cities, Davidson County was listed by Metropolitan as the most desirable place in the nation for industry location for a community of its size in 2008. The county is continually working on its image and branding to establish its identity and uniqueness. The county has purchased the land and began to develop a 100 acre industrial park located directly along I-85 between Lexington and the Yadkin River.

To identify county issues for Cooperative Extension to address, the staff conducts environmental scans every few years to reassess existing needs and identify new and emerging needs. The Cooperative Extension staff has targeted existing audiences and incorporated surveys that should point out strong opportunities to increase participation of those not currently involved with programming that could greatly benefit their lives and livelihood. The County's Advisory Leadership System members are actively involved by helping explain demographics and trends. These surveys have included a diverse population, from displaced company workers and their families to cattle and grain growers that are experiencing weak prices on agriculture sales without a lot of reduction in input cost. The business that supports the agriculture industry and general population are also considered when evaluating community needs. The results allow the Davidson County Cooperative Extension staff to prioritize needs, find the most effective program delivery strategies and serve a vast majority with limited personnel.

In general, the following needs and issues have been identified as areas where Cooperative Extension has programming strengths, resources and support and were prioritized based on need. The emphasis on traditional agriculture, including agronomic crops, livestock, poultry and forestry must continue as it is an important part in the county's economic strength. This would include retention of farms and farmland, farm safety, energy efficiency, and implementing practices that improve both profitability and quality of life. In addressing this need we must teach the importance and means to protect the environmental and natural resources, and promote sound practices for proper waste disposal, pesticide use, water management and management practices that improve air and water quality.

A rapidly expanding need is education and support for entrepreneurship opportunities revolving around small acreage agriculture. This is being driven by two major forces; one being food safety and the buy local foods initiative, and the other being the need to find new income opportunities to support a quality life. To facilitate both goals, we must strive to assist growers engaged in agricultural enterprises with production information, market development, and agricultural alternative enterprise evaluations. Some of these growers are current or former traditional agriculture producers, such as tobacco growers looking for alternatives, and others are budding entrepreneurs wanting to utilize the resources they have to improve profitability. As part of supporting this need, Cooperative Extension will continue to support existing farmers markets, the establishment of new markets or outlets, and guidance for Community Supported Agriculture programs.

Another aspect of food is food safety. This includes Safe Plate training and certification. This need is expressed and supported by local food establishments including restaurants and grocery stores. Currently, Davidson County has more than 360 individuals that are certified, thus this program will continue in the future.

Youth need quality, educational opportunities that focus on healthy lifestyles, career exploration, and citizenship skills in order to address childhood obesity, the dropout rate, and to increase leadership in today's society.

The goal of the Cooperative Extension is to improve the quality of life for the citizens of Davidson County by providing research-based education through the process of empowering people to find solutions in areas related to life, land and the economy.

III. Objectives to Address the Cooperative Extension Long Range Plan

Our plant production programs improve production, profitability, and sustainability of the agriculture sector.

Value* Outcome Description
32Number of producers who gain skills or knowledge to increase production for local markets.
53Number of producers who improve local food marketing skills or knowledge.
509Number of pesticide applicators receiving continuing education credits
27Number of pesticide credit hours provided
315Number of crop (all plant systems) producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
3Number of Extension initiated and controlled county demonstration test sites
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
13Number of producers who diversified their marketing strategies into local markets (direct, intermediated/food service, institutional).
45Number of producers (and other members of the local food supply chain) who have increased revenue
13Number of new farms (beginning farmers) selling into local markets for local consumption (in this reporting period)
54Number of farmers, employees or family members adopting regular use of appropriate PPE following AgriSafe or Certified Safe Farm participation
56Number of participants that have adopted farm safety practices
86Number of producers reporting reduction in fertilizer used per acre
18002Number of acres in conservation tillage or other Best Management Practice
155Number of crop (all plant systems) producers adopting best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
2474Tons of feedstock delivered to processor
* Note: Values may include numbers from multi-county efforts.

Our animal production programs improve production, profitability, and sustainability of the agriculture sector.

Value* Outcome Description
62Number of producers who gain skills or knowledge to increase production for local markets.
88Number of animal producers who increased knowledge of farm business management, business planning, financial management, marketing, or estate planning.
219Number of animal producers who learned how to develop a management plan (i.e. grazing plan, feeding plan, drought plan, business plan, disaster plan, etc.)
219Number of producers who increased knowledge of pasture/forage management practices (field improvement, herbicide management, grazing season extension, weed control, forage quality, haylage production, nitrate testing, etc.)
259Number of producers who increased knowledge of nutrition, ration balancing, mineral supplements, breeding, and reproduction
51Number of producers who increased knowledge of the strategies to promote animal health and welfare and reduce the potential for infectious diseases through proper use of vaccines, biosecurity, detection and identification of common diseases, appropriate use of animal medications, and mitigation of antimicrobial resistance transmission
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
79Number of producers who diversified their marketing strategies into local markets (direct, intermediated/food service, institutional).
22Number of new farms (beginning farmers) selling into local markets for local consumption (in this reporting period)
184Number of producers (and other members of the local food supply chain) who have increased revenue
23Number of farmers, employees or family members adopting regular use of appropriate PPE following AgriSafe or Certified Safe Farm participation
62Number of producers adopting extension-recommended practices related to planning, marketing, and financial management
1487Number of acres where Extension-recommended nutrient applications were used
23Number of producers who adopted Extension-recommended best management practices and production changes related to quality assurance (vaccinations, castration, culling techniques, etc.)
23Number of producers who adopted Extension-recommended best management practices and production changes related to genetic improvement (AI, heifer/bull selection)
185Number of producers who adopted Extension-recommended best management practices and production changes related to nutrition (mineral, feed rations)
86Number of producers who adopted Extension-recommended best management practices and production changes related to internal parasite management (fecals, deworming)
186Number of producers who adopted Extension-recommended best management practices related to pasture management
179Number of producers who adopted Extension-recommended best management practices and production changes related to nutrition, ration balancing, mineral supplement, breeding, and reproduction
11Number of producers using improved biosecurity practices
* Note: Values may include numbers from multi-county efforts.

Our 4-H youth development programs grow the skills young people need to succeed in life and career.

Value* Outcome Description
125Number of teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
2694Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
1379Total number of female participants in STEM program
22Number of youth (students) participating in 4-H dropout prevention (student at-risk) programs
247Number of high school age youth (students) participating as members of 4-H clubs
713Number of youth increasing knowledge of life skills
385Number of children/youth who improved knowledge of local food and agricultural systems.
191Number of youth increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
377Number of youth demonstrating increased knowledge of natural resources and environmental issues
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
125Number of teachers using 4-H STEM (Science, Technology, Engineering, Math) curriculum in their classrooms
478Number of youth (students) gaining career / employability skills
179Number of youth using effective life skills
28Number of youth volunteers serving in new or expanded roles within Extension
10Number of youth volunteers serving in new or expanded roles beyond Extension, including community boards and task forces
16Number of youth assuming new/expanded leadership roles in the community
* Note: Values may include numbers from multi-county efforts.

Our natural resource and environmental programs conserve our precious natural resources and maintain a clean and healthy environment.

Value* Outcome Description
327Number of participants willing to participate in conservation actions (such as rain gardens, wildlife management, conservation easements, land trusts, generational planning, etc.)
84Number of participants increasing their knowledge about best management practices (including storm water systems, septic system maintenance, erosion control, rain gardens, forestry, etc.)
39Number of child and youth educators aspiring to implement quality outdoor learning environments for children
172Number of adults demonstrating increased knowledge of natural resources and environmental issues
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
12Number of participants implementing extension-recommended practices to conserve water use and protect water quality
8Number of participants that adopted recommended agroecosystem adaption strategies for production agriculture or natural resource management, including for invasive species, pest management, pollutant loads, and wetlands.
14967Number of acres under recommended agroecosystem adaption strategies for production agriculture or natural resource management, including for invasive species, pest management, pollutant loads, and wetlands.
11Number of participants that adopted recommended agroecosystem mitigation practices such as water-use efficiency, livestock production feeding practices, carbon sequestration, reducing carbon or energy footprint.
683Number of acres under recommended agroecosystem mitigation practices such as water-use efficiency, livestock production feeding practices, carbon sequestration, reducing carbon or energy footprint.
* Note: Values may include numbers from multi-county efforts.

Our consumer horticulture programs teach families and communities about environmentally friendly methods for gardening and controlling pests.

Value* Outcome Description
46Number of individuals who gain knowledge or acquire skills related to vegetable/fruit gardening
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
8Number of individuals who grow food in community gardens.
5Number of individuals who begin home food production by starting a vegetable and/or fruit garden
103Number of participants who use extension-recommended best management practices in landscapes, turf, and gardens, including pest (insect, weed, disease, wildlife) and soil management
14Number of participants selecting appropriate landscape plants (adapted, drought tolerant, appropriate size, etc.)
35Number of participants growing food for home consumption
* Note: Values may include numbers from multi-county efforts.

Our food safety and nutrition programs create a safer and more sustainable food supply and improve the health and nutrition of individuals, families, and our communities.

Value* Outcome Description
35Number of participants who increase their knowledge of safe home food handling, preservation, or preparation practices
19Number of food handlers who increase their knowledge and skills in safe food handling practices
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
7Number of participants developing food safety plans
* Note: Values may include numbers from multi-county efforts.

IV. Number of Contacts Made by Extension

Type of ContactNumber
Face-to-face* 12,248
Non face-to-face** 565,181
Total by Extension staff in 2019 577,429
* Face-to-face contacts include contacts that Extension personnel make directly with individuals through one-on-one visits, meetings, and other activities where staff members work directly with individuals.
** Non face-to-face contacts include contacts that Extension personnel make indirectly with individuals by telephone, email, newsletters, news articles, radio, television, and other means.

V. Designated Grants Received by Extension

Type of GrantAmount
Contracts/Grants $2,940.00
Gifts/Donations $18,734.00
In-Kind Grants/Donations $2,000.00
United Way/Foundations $0.00
User Fees $18,518.48
Total $42,192.48

VI. Volunteer Involvement in Extension Programs

Number of Volunteers* Number of Volunteer Hours Known client contacts by volunteers Dollar Value at 25.43
4-H 257 1641 2941 $ 41,731.00
Advisory Leadership System 70 184 410 $ 4,679.00
Extension Community Association 228 520 351 $ 13,224.00
Extension Master Gardener 632 3723 5470 $ 94,676.00
Other: Agriculture 43 206 422 $ 5,239.00
Other: Community, Family & Individual Development 5 11 33 $ 280.00
Total: 1235 6285 9627 $ 159,828.00
* The number of volunteers reflects the overall number of volunteers for multiple events.

VII. Membership of Advisory Leadership System

Davidson County Advisory Leadership Council
Kent Beck
Mary Ruth Sheets
Suzanne Brewer
Guy Bowers
Thom Hege
Henry Sink, Jr
Francses Lanier
Vicky Gray
Dennis Loflin
Matt Shafer
Amber Allison
Hope Strickland
Ruth Mitcham
Janie Foltz
Lynn Meeks


Davidson County 4-H Advisory Board
Mary Ruth Sheets
Carolyn Jones
Stephanie Phoenix
Jan Greer
Sherlyn Thompson
Lisa Loflin
Charlotte Hedrick
Clifton Kiziah
Lexington Farmers Market Board
Beth Leonard
Barbara Potter
Kivi Miller
Jack Clowney
Jim Honeycutt
Bob Husted
Frankie Mefford
Mark Petruzzi
Jennifer Rosencrans
Todd Trexler


Davidson County Family & Consumer Sciences & ECA Advisory Committee
Frances Lanier
Louise Jackson
Joe Browder
Greg Hennessee
Davidson County Agronomy Advisory Committee
Taylor Cottrell
Tim Loflin
Charlie Thomas
Tim Burkhart
Larry Essick
Joe Hayworth
Scott Hedgecock
Kurt Yates
Davidson County Master Gardener Volunteers Advisory Board
Anice Griffin
Linda Snider
Alyson Bosworth
Leslie Wanchick
Kim Manring
Sharon Mickey
Bob Weatherly
Cindy Deegan
Cindy Scott
Martha Yarborough
Sue Smith
Peggy Walser
Thomasville Farmers Market Advisory Committee
Steve Cline
Mary Caroline Cridlebaug
Grace Kanoy
Joan Wright
Beef Cattle Advisory Board
Henry Sink, Jr.
Luther Fritts
Jim Davis
Eddie Smith
Steve Hedrick
Nolan Smith
Jeff Boyst
Andy Hedrick
Lynn Meeks
Jane Everhart
James Kimbrell
Max Leonard

VIII. Staff Membership

Troy Coggins
Title: County Extension Director
Phone: (336) 242-2081
Email: troy_coggins@ncsu.edu
Brief Job Description: Field Crops (Tobacco, Corn, Soybeans, Small Grains, Cotton), Pesticide Coordinator, County Level Administration

Amy Ballard
Title: Extension Agent, Agriculture - Commercial and Consumer Horticulture
Phone: (336) 242-2080
Email: aeballa2@ncsu.edu

Matt Barber
Title: Extension Agent, 4-H Youth Development
Phone: (336) 242-2086
Email: matthew_barber@ncsu.edu
Brief Job Description: Engaging youth in learning and personal growth activities. Develop and implement programs for the youth of Davidson County.

Marie Bruff
Title: County Extension Administrative Assistant
Phone: (336) 242-2080
Email: marie_bruff@ncsu.edu
Brief Job Description: Family & Consumer Science Secretary, Livestock Secretary, Field Crops Secretary, Facilities Coordinator

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Sara Drake
Title: Extension Agent, Livestock and Forage Crops
Phone: (336) 242-2082
Email: sara_drake@ncsu.edu

Lauren Greene
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (336) 651-7347
Email: lauren_greene@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Jami Lawhon
Title: Area Agent, Family and Consumer Sciences
Phone: (336) 242-2080
Email: jami_lawhon@ncsu.edu

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Craig Mauney
Title: Area Specialized Agent, Agriculture - Commercial Vegetables and Fruits
Phone: (828) 684-3562
Email: craig_mauney@ncsu.edu
Brief Job Description: Provides educational opportunities, training and technical support to commercial fruit and vegetable growers, agents, and industry in Western NC.

Currey Nobles
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-9520
Email: canobles@ncsu.edu

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Jacqie Shoe
Title: Extension Assistant
Phone: (336) 242-2093
Email: jashoe@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 414-3873
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Davidson County Center
301 E Center St
Lexington, NC 27292

Phone: (336) 242-2080
Fax: (336) 249-7300
URL: http://davidson.ces.ncsu.edu