2020 Davie County Plan of Work

Approved: January 13, 2020

I. County Background

Davie County is located in the upper Piedmont area of North Carolina with a land area of 264 square miles. While largely rural, Davie County has a growing suburban population, especially in the eastern portion of the County. The County is conveniently located near I-40, I-77 and I-85 and is within a short drive to Winston-Salem, Greensboro, Charlotte and the scenic Blue Ridge Mountains. According to the most recent U.S. Census, the total county population is 41,420, and the population breakdown by race is 87.5 percent white, 6.3 percent African American, 6.1 percent Hispanic or Latino origin, and less than one percent Asian, American Indian and native Hawaiian.

According to Census figures, the County has gone from a single population center to two comparable population centers, one being Mocksville, the county seat, and the other the Hillsdale/Bermuda Run/Advance area. The percentage of the county population living below the poverty level is 14.4 percent, compared to 17.6 percent in the state. The median household income is $49,591, and the unemployment rate is 5.1 percent, compared to $46,693 and 6.6 percent for North Carolina.

Davie County has experienced impressive economic development in recent years and earned a Tier 3 Designation for 2019 and 2020 in the NC Department of Commerce County Distress Rankings. In fact, according to U.S Labor Bureau Statistics, Davie County led the state in job creation from 2013-2017 with 23 percent job growth, while the state averaged just 8.5 percent during the same time period. The manufacturing industry is the top employer in the county. A new Davie Medical Center opened in late 2013 creating new jobs and offering a state of the art health care facility for residents. A new high school was completed in 2017 for students to enjoy in the 2017-2018 school year, and the former high school is being transformed into an exciting new county park set to open in May of 2020.

According to the 2017 Census of Agriculture, Davie County has 76,933 acres in farms, and 591 farms with an average size of 130 acres. Gross sales of agricultural products are just under $27 million annually with approximately 54% from livestock and 46% from crops. Compared to the 2012 Census, Davie County had 59,618 acres in farms, 640 farms with an average size of 93 acres and just under $25 million in sales. The county falls within the Yadkin Valley American Viticultural Area and is home to several vineyards and wineries supporting the tourism industry in the state.

Extension conducted a statewide needs assessment in 2018. Davie County conducted a needs assessment of community members prior to completing the strategic plan in 2018. Extension utilizes needs assessments, program advisory committees, participant evaluations and feedback, and statistical data sources to identify the needs of citizens and design programming tailored to address those needs.

II. Objectives to Address the Cooperative Extension Long Range Plan

Our family and consumer sciences programs improve the well-being of individuals, families, and communities.

Our plant production programs improve production, profitability, and sustainability of the agriculture sector.

Our animal production programs improve production, profitability, and sustainability of the agriculture sector.

Our community development programs build strong and thriving communities.

Our 4-H youth development programs grow the skills young people need to succeed in life and career.

Our natural resource and environmental programs conserve our precious natural resources and maintain a clean and healthy environment.

Our consumer horticulture programs teach families and communities about environmentally friendly methods for gardening and controlling pests.

Our food safety and nutrition programs create a safer and more sustainable food supply and improve the health and nutrition of individuals, families, and our communities.

III. Relationship to County Government Objectives

Davie County government adopted a strategic plan in 2018 with five focus areas, Safe and Healthy Community; Growth and Infrastructure; Business Operations; Quality of Life and Place and Education. The N.C. Cooperative Extension, Davie County Center, goals are within the quality of life and place focus area. Agritourism, local foods, food security, farm to table and health and wellness are emerging areas of interest identified in ongoing planning efforts that Extension will work to address.

Over the years Extension has been involved in numerous county projects, such as the storm water management plan and solid waste management plan. The livestock extension agent serves on the Local Emergency Planning Committee and the Emergency Operation Team. Extension also worked with the Davie County Planning Department to develop one of the first Agribusiness Use Ordinances, which was approved by County Commissioners in 2007. In January 2008, the Davie County Board of Commissioners appointed a Davie County Agricultural Advisory Board that Extension worked with directly to develop a Voluntary Agricultural District program. The Ag Board also developed a Farmland Protection Plan for the County that was adopted by County Commissioners in 2017.

The Administrative Secretary serves on the County Safety Committee, which meets every other month to discuss safety issues in the county. This committee also plans a safety training for all county employees each year and recently updated the County Safety Manuals, which are located in each county department. The County Extension Director also serves as a Department Director and participates in monthly County Department Director meetings with the County Manager. Annually, the Davie Extension team conducts a Report to the People that helps keep Extension and county officials connected. A county representative also serves on the Extension Advisory Leadership Council.

IV. Diversity Plan

The N.C. Cooperative Extension, Davie County Center, complies with the following diversity statement of the N.C. Cooperative Extension System. N.C. Cooperative Extension values diversity as a rich attribute that allows our organization to fulfill its educational mission in North Carolina. Diversity is reflected in the core differences of all human beings and is valued among employees, clientele, and educational partners. These differences are the basis for our values, attitudes, beliefs, and perceptions that allow us to develop human roadmaps for the good of our society. We continue to welcome and acknowledge the positive impact related to differences in age, culture, class, ethnicity, gender, physical and mental abilities, race, sexual orientation, political beliefs, marital or family status, spiritual practice, and all dimensions of human diversity.

The N.C. Cooperative Extension, Davie County Center, will continue to address diversity through the following:
1. Administer an advisory leadership council with members representative of the total community.
2. Develop and implement programs to include all citizens.
3. Develop a marketing plan to identify segments of the community that may not be aware of the services offered through Extension.
4. Collaborate with other agencies to offer educational programs.
5. Monitor Extension Reporting System ensure that we are serving a diverse group of people in relationship to the county demographics.
6. Seek out opportunities to serve on committees and boards that serve a diverse group of people.
7. Participate in events such as health fairs and other events that target minority groups.
8. Enhance awareness of educational opportunities to under-served groups through a strategic marketing plan.
9. Seek out opportunities to expand programs through the faith community, minority groups, group homes, and other established groups.
10. To further enhance communication among multicultural groups, Extension will use resources to translate documents into the Spanish language, where applicable.

V. Primary Delivery and Evaluation Methods

Delivering timely, relevant educational programs that meet critical local needs is the cornerstone of Extension’s mission. Extension educational programs are designed to equip the citizens of Davie County with the knowledge, skills and tools to improve their economic prosperity, environmental stewardship and quality of life. An Extension program delivery system is a planned and organized mix of educational methods used during an educational program. Extension educational methods are the specific ways by which research-based information is shared with targeted learners. Extension educators in Davie County employ a wide variety of hands-on, experiential educational methods, such as interactive workshops and classes, demonstrations, field days and tours, that allow learners to fully engage in the learning process, test new knowledge and/or practice new skills during the educational session. Equally important, this plan will also include educational methods such as seminars, client visits, fact sheets, newsletters, and home study kits that serve to support and reinforce learning as well as provide motivation for continued learning. Armed with the most current literature on effective teaching and learning, Extension educators also skillfully select educational methods based on the learning style preferences and special needs of the targeted learners. These client-focused methods afford learners the opportunity to gain the necessary knowledge and skills to change their lives in meaningful ways. Another key feature of Extension program delivery that is evident in this plan, is our commitment to being customer driven and customer focused. As such, in addition to the County Extension Center, Extension educational programs and information are delivered online, in community centers, on farms, in schools and other locations in order for our programs to be available and accessible to, and fully utilized by, the citizens of Davie County.

In Extension, success is defined as the extent to which our educational programs have made a difference in the lives of the citizens of Davie County. Evaluation methods are the way we make those observations about whether any change occurred as a result of our educational programs and the significance of change. As an educational organization, the changes we seek focus on key outcomes such as the knowledge and skills participants gain from our programs. More specifically, in this plan, we are using quantitative research methods such as retrospective testing, pre and post tests and/or surveys to measure change in knowledge gained, the application of that knowledge, number of new skills developed, and types of new skills developed. Extension, as a results-oriented organization, is committed to also assessing the social, economic and/or environmental impact that our programs have on the individuals who participate, their families and communities and ultimately the county as a whole (i.e. true significance of the changes stemming from our programs). We plan to measure these impacts in both the long and short-term. In this annual plan (short-term), we have outlined financial impact and cost benefit analysis as one evaluation method. Another value held in Extension is actively listening to and dialoguing with targeted learners. Therefore, this plan also includes qualitative evaluation methods such as testimonials from program participants, and interviews and focus groups with participants.

VI. Membership of Advisory Leadership System

Advisory Leadership Council
Marissa Brzenski
Larry Campbell
Cindy Chapman
Beth Dixon
Mark Hancock
Teresa Johnson
Eddie Leagans
Jesse Ledbetter
Edgar Miller
Richard Poindexter
Mary Nell Richie
Roy Swisher
Gail Waldman
Henry Walker
Sarah Wood
Lynn Yokley
4-H Livestock Committee
Kathryn Brown
Steve Calloway
Teresa Cummings
Tina Dyson
Doug Hefner
Jennifer Hefner
Elizabeth Krige
Jesse Ledbetter
Bud Martin
Lori Martin
Ruth Matthews
Carl Matthews
Paul Ratledge
Jennie Rucker
Anna Sanner
Josh Sell
Tommy Shore
Leah Thomas
Leanne Thomas
Mark Thomas
Hannah Weiker
Ashley Wilbanks
Josh Williams
Kristen Williams
Judy Wilson
Rick Wilson
Elizabeth Yokley-Krige
Lynn Yokley
Extension Master Gardener Volunteer Association Board of Directors
Larry Campbell
Paul Caudill
Beth Dixon
Linda Doby
Elizabeth Flynn
Frank Foster
Mark Holshouser
Cinde Rinn
Annette Walters
Lynn Yokley
4-H and Youth Advisory Committee
Melani Harrell
Lynne Hicks
Merit Kirkpatrick
Eddie Leagans
Mary Nell Richie
Shawn Skramstad
Karen Smith
Jeep Wilson
Sarah Wood
Lynn Yokley
Davie County Agricultural Advisory Board
Bob Crews
Mark Hancock
Eddie Leagans
Steve McMahan
Holly Miller
Justin Miller
Henry Walker
Lynn Yokley
ECA County Council
LaTeah Dunn
Jeanne Gilbreth
Doris Hinsdale
Gail Jordan
Linda Owings
Mary Nell Richie
Brenda Rutherford
Margaret Shew
Davie-Yadkin Cattlemen's Association Board of Directors
John Brewer
Tyler Brown
Mark Hancock
Nathan Ireland
Eddie Leagans
Jayne Spaugh
Luke Storie
Roy Swisher
Stacy Walker

VII. Staff Membership

Colleen Church
Title: County Extension Director
Phone: (336) 753-6100
Email: colleen_church@ncsu.edu

Lisa Crowder
Title: County Extension Support Specialist
Phone: (336) 753-6100
Email: lisa_crowder@ncsu.edu

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Lauren Greene
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (336) 651-7347
Email: lauren_greene@ncsu.edu

Susan Hawkins
Title: Extension Agent, Agriculture - Horticulture
Phone: (336) 753-6100
Email: smhawkin@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu
Brief Job Description: I work with commercial greenhouses and nurseries to help them with growing related issues. These issues range from pests (insect, disease, and weeds), substrates, nutrition, and other miscellaneous topics.

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Danny Lough
Title: Extension Agent, 4-H Youth Development
Phone: (336) 753-6100
Email: danny_lough@ncsu.edu

Craig Mauney
Title: Area Specialized Agent, Agriculture - Commercial Vegetables and Fruits
Phone: (828) 684-3562
Email: craig_mauney@ncsu.edu
Brief Job Description: Provides educational opportunities, training and technical support to commercial fruit and vegetable growers, agents, and industry in Western NC. (My office is located at the Mountain Horticulture Crops Research and Extension Center not the Henderson County Extension Center as is noted by IT on this website. Please do not contact the Henderson County Extension Center as I am not located there.)

Marsha McGraw
Title: Area Agent, Agriculture - Field Crops
Phone: (336) 753-6100
Email: mlmcgraw@ncsu.edu

Ashley Robbins
Title: Area Specialized Agent - Dairy
Phone: (919) 542-8203
Email: ashley_robbins@ncsu.edu
Brief Job Description: Marti Day and I are the Area Specialized Dairy Agents - the county-based arm of the Cooperative Extension Dairy Team. We are out here in the counties to help you set and reach your farm, family and business goals. We have collaborative expertise in the areas of Waste Management, Udder Health, Cow Comfort, Nutrition and Forage Management with specialties in (Ashley)Reproduction, Records Management, Animal Health and (Marti)Alternative Markets, Organic Dairy, Grazing Management, and On-farm Processing. We hope to provide comprehensive educational programs for our farmers, consumers and youth for every county across the state. We are here for you by phone, email or text and look forward to working with you!

Karen Robertson
Title: County Extension Administrative Assistant
Phone: (336) 753-6100
Email: karen_robertson@ncsu.edu
Brief Job Description: Administrative and Agriculture Secretary, Safety Chair for the County.

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Phil Rucker
Title: Area Agent, Agriculture - Livestock
Phone: (336) 753-6100
Email: phil_rucker@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 414-3873
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

VIII. Contact Information

Davie County Center
180 S Main St
Mocksville, NC 27028

Phone: (336) 753-6100
Fax: (336) 751-1184
URL: http://davie.ces.ncsu.edu