2019 Durham County Plan of Work

Approved: April 13, 2019

I. County Background

Durham County, one of North Carolina's major urban cities comprises 299 square miles. The county has a current population estimated at 311,640 individuals with a racial makeup of 53.5% White; 37.8% Black or African American; 5.2% Asian; Two or more races 2.5%; American Indian 0.9%; and 13.7% Hispanic or Latino. The percentage of Black, Asian and Hispanic/Latino is significantly above the state average. Durham Public Schools which serve the entire County reflect a significantly higher percentage of Hispanic/Latino students compared with the general population: African-American: 43.8% Hispanic/Latino: 31.1% White: 19.1% Multiracial: 3.5% Asian: 2.2% American Indian: 0.2% Hawaiian/Pacific Islander: 0.1%.

Durham is one of the fastest growing metro areas in the state of NC with more than 150,000 new residents expected in the next 20-30 years. This has implications for Cooperative Extension in terms of service population, delivery, and demand.

There are over 136,131 housing units in Durham County consisting of over 120,936 households. Durham has a 53.5% homeownership. It is estimated that 6.6 percent of Durham's population is under five years old, 21.2% is under 18 years old and 12.7% are 65 years or older. Females outnumber males - 52.2% compared to 47.8%. The demographics show that the number of households with children under the age of 18, married couples living together, female heads of households and those with someone living alone who are 65 years of age or older continues to increase. 15.7% of the population of the county lives in poverty, even though the median estimated household income is $51,853.

Durham is known as the City of Medicine, USA, with healthcare as a major industry. The county has more than 300 medical and health-related companies and medical practices. The other major industries of the county are: educational services(includes two universities and a community college), industrial machinery and equipment and local government. Research Triangle Park is located within Durham County. In addition to Duke and North Carolina Central University, Durham is the home of the NC School of Science and Math, Durham Technical Community College, many private schools and Durham Public Schools, the seventh largest school district in the state serving around 32,000 students.

Durham County Government's Strategic Plan is focused on aligning it with a results-based management system of operation and accountability called "Managing for Results" (MFR). The five goals of Durham County are:
1. Community and Family Prosperity and Enrichment
a. Provide access to educational, vocational, economic and cultural opportunities
b. Empower citizens to select strategies that improve their quality of life
2. Health and Well-Being for All
a. Improve the quality of life through prevention, behavioral and physical care services
b. Reduce barriers to access services
3. Safe and Secure Community
a. Partner with the community to prevent and address unsafe conditions, protect life and property and respond to emergencies
4. Environmental Stewardship
a. Protect our environment through planned growth, conservation, preservation, enhancement and restoration of our natural and built resources
5. Accountable, Efficient and Visionary Government
a. An effective organization committed to the pursuit of excellence through collaborative leadership, exceptional customer service, innovation, transparency and fiscal responsibility

Durham County Cooperative Extension, Durham County Government and the North Carolina Cooperative Extension College of Agriculture and Life Science all have the same goals and missions, though worded differently. As Durham Extension works to meet the goals of the county and produce impacts and outcomes to share with its citizenry and stakeholders, we will be meeting the goals of the North Carolina Cooperative Extension, College of Agriculture and Life Sciences. The result is a solid network of support, partnerships and collaboration. The priorities of the county are supported and further validated by Extension's surveys, evaluations and internal data assessment. Durham County Extension is valued as a source of quality research-based education which serves to provide individuals with the skills and knowledge to improve the quality of life for themselves, their families and the community.

Areas of focus and emphasis based on the data include: Increasing bilingual (Spanish) services throughout the organization, particularly with youth; plan to reach new residents based on current growth; serving displaced residents (due to increasing property values and gentrification) in need of service; designing new services to reach increasingly diverse population; maintaining focus on core services to farmers, families, and individuals with the greatest need.

II. Objectives to Address the Cooperative Extension Long Range Plan

Our family and consumer sciences programs improve the well-being of individuals, families, and communities.

Our plant production programs improve production, profitability, and sustainability of the agriculture sector.

Our animal production programs improve production, profitability, and sustainability of the agriculture sector.

Our community development programs build strong and thriving communities.

Our 4-H youth development programs grow the skills young people need to succeed in life and career.

Our natural resource and environmental programs conserve our precious natural resources and maintain a clean and healthy environment.

Our consumer horticulture programs teach families and communities about environmentally friendly methods for gardening and controlling pests.

Our food safety and nutrition programs create a safer and more sustainable food supply and improve the health and nutrition of individuals, families, and our communities.

III. Relationship to County Government Objectives

Durham County Government's Strategic Plan was developed with countywide input. Extension continues to be directly involved in engaging citizens in the process of supporting County objectives which clearly align with the work of Cooperative Extension. With Extension having a role in the process we are assured that our plan of work is directly linked to the plans of the County. The five priority areas of Durham County Government are:

• Community and Family Prosperity and Enrichment
• Health and Well-being for All
• Safe and Secure Community
• Environmental Stewardship
• Accountable, Efficient and Visionary Government System of Operation

Again this is in line with the manner in which Durham Extension operates: clear indicators of impacts and outcomes. Extension staff was involved with the development of the County strategic plan and served on a number of the task forces or committees to create and ultimately revise the plan.

Staff of Durham Extension are members of Durham County’s emergency operations and disaster planning team. We not only provide educational materials, but are also part of the manpower needed to provide direct recovery and stabilization services. Additionally, staff serve key roles in the Durham County System of Care which is designed to address the needs of the most at-risk families, children and adults in Durham.

IV. Diversity Plan

Durham Extension plans to address diversity in the county and reach new and under-served audiences through the following means:

Develop a language plan for the Durham office
Encourage participation by all staff in racial equity training
Maintain recruitment of bi-lingual staff
Position staff on local and state boards, committees and teams, including the Extension EELC Committee.
Share services and resources on local TV, radio, social media, newspapers and other related mediums
Publish materials in English and Spanish
Develop and maintain diverse collaborations, partnerships and networks
Regularly conduct scans to assess service needs and gaps
Diversify our marketing strategies, i.e. enhance local web site, blogs, twitter, utilize minority media outlets
Target our participation in festivals, fairs and community events that reach all segments of the community
Increase utilization of our translation equipment
Continue to collaborate, partner and network with those with aligned missions and goals

V. Primary Delivery and Evaluation Methods

Delivering timely, relevant educational programs that meet critical local needs is the cornerstone of Extension’s mission. Extension educational programs are designed to equip the citizens of Durham County with the knowledge, skills and tools to improve their economic prosperity, environmental stewardship and quality of life. An Extension program delivery system is a planned and organized eclectic mix of educational methods. Specific ways by which research-based information is shared with targeted learners include: 1)hands-on, experiential educational methods, such as interactive workshops and classes, 2)demonstrations, field days and tours, that allow learners to fully engage in the learning process, test new knowledge and/or practice new skills during the educational session, 3)seminars, 4)client visits, 4)distribution and creation of fact sheets, newsletters, and home study kits. All of these serve to support and reinforce learning as well as provide motivation for continued learning. Access to the most current literature and tools of effective teaching and learning gives Extension educators the option of selecting educational methods based on the learning style, preferences and special needs of the targeted learners. These client-focused methods afford learners the opportunity to gain the necessary knowledge and skills to change their lives in meaningful ways. Extension programming reflects an environment that is customer driven and customer focused. We deliver programs on site, on farms,in schools, community centers, via the internet and other physical locations. Our goal is to reduce and eventually eliminate the barriers of availability and accessibility; to be fully utilized by the citizens of Durham County.

In Extension, positive impacts can be measured by the extent to which our educational programs have made a difference in the lives of the citizens of Durham County. Program specific evaluations are a significant way to document changes resulting from our educational programs and subsequently the significance of those changes. As an educational organization, we focus on key outcomes such as the knowledge and skills participants gain from our programs. We use quantitative research methods such as retrospective testing, pre and post tests and surveys to measure change in knowledge gained, the application of that knowledge, number of new skills developed, and types of new skills developed. Extension, as a results-oriented organization, is committed to assessing the social, economic and environmental impacts that our programs have on stakeholders; individual participate, families, communities and the county. Durham County Cooperative Extension measure impacts in both the long and short-term. This annual plan outlines financial impacts and cost benefit analysis as a major evaluation method. Extension also value and benefits from actively listening to and dialoguing with targeted learners. We employ qualitative evaluation methods such as testimonials (success stories)from program participants, scheduled interviews and focus groups with participants.

VI. Membership of Advisory Leadership System

Durham County Advisory Leadership Council
Donna Rewalt, CED
Carl Hodges, Jr.
Cheryl Lloyd
Denice Johnson
Evelyn Scott
Mary Flounoy
John Hefferman
Faye Lanier
Nancy Wykle
Rosemarie Gulla
Sonja Tilley
Theresa Clark
Ana Velasquez

4-H Advisory Committee
Carlos Moses, Extension Agent
Chandler Vatavuk
Michael Russell
Kay Dahms
Bonita Richardson
Colleen McClean
Sharon Barry
Maggie Healy
Betsy Vatavuk
Master Gardener Advisory Committee
Ashley Troth, Extension Agent
Karen Lauterbach
Wanda Crutchfield
Karen Walker
Claudia Crassweller
John Falletta
Lissa Lutz
Jeanie Brease
Briggs Avenue Garden Committee
Cheralyn Berry, Extension Agent
Rosetta Radtke
Kat Causey
Elsa Liner
John Goebel
Sally Parlier
Lisa Valdivia
Kids Voting Durham Advisory Committee
Carolyn Kreuger, Program Coordinator
Kelvin Bullock
DeWarren Langley
Kimberly Oberle
JC Swansey, Chair
Cimarron Reed
Claire Frade
Andrew Holland
Kelly Stevens
Angelina Schiavone

Transportation Advisory Board
Linda Thomas-Wallace, Transportation Program Manager
Brenda Taylor, Assistant Transportation Program Manager
Fred Myatt
Cedric Johnson
Zack Hawkins
David Morgan
David Mansor
Natalie Murdock
Calvin Bonaparte

VII. Staff Membership

Donna Rewalt
Title: County Extension Director
Phone: (919) 560-0525
Email: drewalt@ncsu.edu
Brief Job Description: Promotes Extension programming in the community & connects individuals and groups to Extension resources. Provides support to Kids Voting and the Strengthening Families Coalition--Parent and Family Advocacy & Support Training (PFAST) program. Donna coaches parents on school issues and provides leadership training--she is a certified facilitator for the Real Colors personality instrument.

Daniel Campeau
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (919) 542-8202
Email: dan_campeau@ncsu.edu
Brief Job Description: Work mainly with Commercial Poultry industry. I also work with small scale poultry production. Service area is now the North Central District from Guilford to Halifax with the southern edge being Chatham and Wake county respectively.

Yvonne Cozart
Title: County Extension Support Specialist
Phone: (919) 560-0525
Email: ymcozart@ncsu.edu

Erin Eure
Title: Area Specialized Agent, Agriculture - Commercial Fruits and Vegetables
Phone: (252) 357-1400
Email: erin_eure@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to commercial fruit and vegetable growers, agents, and industry in northeastern NC.

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Lynette Johnston
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-0303
Email: lynette_johnston@ncsu.edu

Pana Jones
Title: Extension Program Assistant
Phone: (919) 560-0525
Email: pana_jones@ncsu.edu

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu

Pam Jordan-Carrington
Title: County Extension Administrative Assistant
Phone: (919) 560-0536
Email: pam_jordan-carrington@ncsu.edu

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Peggy Kernodle
Title: Family and Consumer Sciences Associate
Phone: (919) 560-0523
Email: peggy_kernodle@ncsu.edu
Brief Job Description: FCS agent support: Ed. programming for Caregivers, Pilot and Train Trainer for F.A.C.T., & Family Resource Mgmt, Stress Mgmt & Well-Being, Senior programming

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Rachel McDowell
Title: Area Specialized Agent, Consumer and Retail Food Safety
Phone: (919) 515-9155
Email: romcdowe@ncsu.edu
Brief Job Description: Support FCS Agents in delivering timely and evidence-based food safety education and information to stakeholders in NC.

Darnell Parker
Title: County Associate Extension Agent - Agriculture
Phone: (919) 560-0532
Email: darnell_parker@ncsu.edu

Evelyn Rojas
Title: Community Services Consultant
Phone: (919) 560-0525
Email: evelyn_rojas@ncsu.edu

Cheralyn Schmidt
Title: Extension Agent, Family and Consumer Sciences
Phone: (919) 560-0526
Email: cheralyn_schmidt@ncsu.edu
Brief Job Description: Educating families and institutions on applied food and nutrition skills with a seed to table approach.

Chip Simmons
Title: Area Specialized Agent, Agriculture - Food Safety
Phone: (919) 414-5632
Email: odsimmon@ncsu.edu

Ashley Troth
Title: Extension Agent, Agriculture
Phone: (919) 560-7290
Email: ashley_troth@ncsu.edu
Brief Job Description: Helping home gardeners, landscape professionals, and farmers prosper through programs that provides one-on-one consultation, hands-on training, and ongoing support.

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 250-1112
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

VIII. Contact Information

Durham County Center
721 Foster St
Durham, NC 27701

Phone: (919) 560-0525
Fax: (919) 560-0530
URL: http://durham.ces.ncsu.edu