2020 Durham County Plan of Work

Approved: January 27, 2020

I. County Background

Durham County, one of North Carolina's major urban cities comprises 286 square miles. The county has a current population estimated at 316,739 individuals with a racial makeup of 53.7% White; 37.3% Black or African American; 5.5% Asian; Two or more races 2.5%; American Indian 0.9%; and 13.7% Hispanic or Latino. The percentage of Black, Asian, and Hispanic/Latino is significantly above the state average. Durham Public Schools which serve the entire County reflect a significantly higher percentage of Hispanic/Latino students compared with the general population: African-American: 41.6% Hispanic/Latino: 32.8% White: 19.0% Multiracial: 4.3% Asian: 2.1% American Indian: 0.2% Hawaiian/Pacific Islander: 0.1%.

Durham is one of the fastest-growing metro areas in the state of NC with more than 150,000 new residents expected in the next 20-30 years. This has implications for Cooperative Extension in terms of service population, delivery, and demand.

There are over 138,954 housing units in Durham County consisting of over 123,444 households. Durham has a 53.8% homeownership. It is estimated that 6.4 percent of Durham's population is under five years old, 20.8% is under 18 years old and 13.1% are 65 years or older. Females outnumber males - 52.3% compared to 47.7%. The demographics show that the number of households with children under the age of 18, married couples living together, female heads of households and those with someone living alone who are 65 years of age or older continues to increase. 13.5% of the population of the county lives in poverty, even though the median estimated household income is $58,190.

Durham is known as the City of Medicine, USA, with healthcare as a major industry. The county has more than 300 medical and health-related companies and medical practices. The other major industries of the county are: educational services(includes two universities and a community college), industrial machinery and equipment and local government. Research Triangle Park is based in Durham County. In addition to Duke and North Carolina Central University, Durham is the home of the NC School of Science and Math, Durham Technical Community College, many private schools and Durham Public Schools, the seventh-largest school district in the state serving just under 33,000 students and a Free and Reduced Lunch percentage of 62.29%.

Durham County Government's Strategic Plan is focused on aligning it with a results-based management system of operation and accountability called "Managing for Results" (MFR). Within the County, Extension provides services in every goal area, but is managed as a County Department under Goal 2. The five goals of Durham County are:
1. Community and Family Prosperity and Enrichment
a. Provide access to educational, vocational, economic and cultural opportunities
b. Empower citizens to select strategies that improve their quality of life
2. Health and Well-Being for All
a. Improve the quality of life through prevention, behavioral and physical care services
b. Reduce barriers to access services
3. Safe and Secure Community
a. Partner with the community to prevent and address unsafe conditions, protect life and property and respond to emergencies
4. Environmental Stewardship
a. Protect our environment through planned growth, conservation, preservation, enhancement and restoration of our natural and built resources
5. Accountable, Efficient and Visionary Government
a. An effective organization committed to the pursuit of excellence through collaborative leadership, exceptional customer service, innovation, transparency and fiscal responsibility

Durham County Cooperative Extension, Durham County Government and the North Carolina Cooperative Extension College of Agriculture and Life Science all have the same goals and missions, though worded differently. As Durham Extension works to meet the goals of the county and produce impacts and outcomes to share with its citizenry and stakeholders, we will be meeting the goals of the North Carolina Cooperative Extension, College of Agriculture and Life Sciences. The result is a solid network of support, partnerships, and collaboration. The priorities of the county are supported and further validated by Extension's surveys, evaluations, and internal data assessment. Durham County Extension is valued as a source of quality research-based education that serves to provide individuals with the skills and knowledge to improve the quality of life for themselves, their families and the community.

Areas of focus and emphasis based on the data include: Increasing bilingual (Spanish) services throughout the organization, particularly with youth; increasing knowledge and practice around racial equity within programming; plan to reach new residents based on current growth; serving displaced residents (due to increasing property values and gentrification) in need of service; designing new services to reach an increasingly diverse population; integrating FCS food & nutrition services throughout all program areas; expanding agricultural services in our urban environment based on new crops like hemp, population growth, and Durham's entrepreneurial culture yielding new small farm and niche farm activities; maintaining focus on core services to farmers, families, and individuals with the greatest need.

II. Objectives to Address the Cooperative Extension Long Range Plan

Our family and consumer sciences programs improve the well-being of individuals, families, and communities.

Our plant production programs improve production, profitability, and sustainability of the agriculture sector.

Our animal production programs improve production, profitability, and sustainability of the agriculture sector.

Our community development programs build strong and thriving communities.

Our 4-H youth development programs grow the skills young people need to succeed in life and career.

Our natural resource and environmental programs conserve our precious natural resources and maintain a clean and healthy environment.

Our consumer horticulture programs teach families and communities about environmentally friendly methods for gardening and controlling pests.

Our food safety and nutrition programs create a safer and more sustainable food supply and improve the health and nutrition of individuals, families, and our communities.

III. Other Objectives

Support a County Early Childhood Coordinator position to drive county- and community-wide efforts around Early Childhood initiatives & practices, develop and maintain collaborative partnerships, and support Durham County Early Childhood initiatives & task forces.
The Early Childhood Coordinator is responsible for driving county- and community-wide efforts around Early Childhood initiatives and practices in Durham County, developing and maintaining collaborative partnerships with organizations and individuals, and supporting Durham County Early Childhood initiatives and task forces. This includes: Supporting progress toward a set of shared goals and objectives to improve Early Childhood Services throughout Durham County. Nurturing partnerships, supporting partners’ efforts to meet shared goals through effective coordination among groups, supporting communication among the groups and with the community at large about this work. This is a new position created by the Durham County Commissioners and supervised by Cooperative Extension (the CED), home to the Early Childhood Welcome Baby Program. The position is designed to bring more collective impact to early childhood policies, practices, and programs in Durham County through inter- and intra- agency collaboration, resource development, partnership development, and evaluation & reporting. Durham Extension, through its CED and Community Development work, will also contribute expertise around community and stakeholder engagement, decision making processes, and strategic planning/visioning. Extension will work collaboratively with the County Manager's office on strategy and implementation. Outcomes and Impacts will be developed more fully once the position is hired in February 2020.

IV. Relationship to County Government Objectives

Durham County Government's Strategic Plan was developed with countywide input. Extension continues to be directly involved in engaging citizens in the process of supporting County objectives which clearly align with the work of Cooperative Extension. With Extension having a role in the process we are assured that our plan of work is directly linked to the plans of the County. The five priority areas of Durham County Government are:

• Community and Family Prosperity and Enrichment
• Health and Well-being for All
• Safe and Secure Community
• Environmental Stewardship
• Accountable, Efficient and Visionary Government System of Operation

Again this is in line with the manner in which Durham Extension operates: clear indicators of impacts and outcomes. Extension staff was involved with the development of the County strategic plan and subsequent revisions. Extension reports data based on these Goals and our Managing for Results (MFR) performance measures.

Staff of Durham Extension are members of Durham County’s emergency operations and disaster planning team. We not only provide educational materials, but are also part of the people power needed to provide direct recovery and stabilization services.

V. Diversity Plan

Durham Extension plans to address diversity in the county and reach new and under-served audiences through the following means:
Develop a standard language plan for the Durham office through the Communications Team
Encourage participation by all staff in racial equity training (at 80%)
Maintain recruitment of bi-lingual staff
Encourage staff to work across program area boundaries to provide support
Position staff on local and state boards, committees and teams, including the Extension EELC Committee.
Share services and resources on local TV, radio, social media, newspapers and other related mediums
Publish materials in English and Spanish
Develop and maintain diverse collaborations, partnerships and networks
Regularly conduct scans to assess service needs and gaps
Diversify our marketing strategies, i.e. enhance local web site, blogs, twitter, utilize diverse media outlets
Target our participation in festivals, fairs and community events that reach all segments of the community
Continue to collaborate, partner and network with those with aligned missions and goals

VI. Primary Delivery and Evaluation Methods

Delivering timely, relevant educational programs that meet critical local needs is the cornerstone of Extension’s mission. Extension educational programs are designed to equip the citizens of Durham County with the knowledge, skills, and tools to improve their economic prosperity, environmental stewardship, and quality of life. An Extension program delivery system is a planned and organized eclectic mix of educational methods. Specific ways by which research-based information is shared with targeted learners include: 1)hands-on, experiential educational methods, such as interactive workshops and classes, 2)demonstrations, field days and tours, that allow learners to fully engage in the learning process, test new knowledge and/or practice new skills during the educational session, 3)seminars, 4)client visits, 4)distribution and creation of fact sheets, newsletters, and home study materials, and 5) Expansion of social media, website use, and online tools like constant contact. All of these serve to support and reinforce learning as well as provide motivation for continued learning. Access to the most current literature and tools of effective teaching and learning gives Extension educators the option of selecting educational methods based on the learning style, preferences and special needs of the targeted learners. These client-focused methods afford learners the opportunity to gain the necessary knowledge and skills to change their lives in meaningful ways. Extension programming reflects an environment that is customer-driven and customer-focused. We deliver programs on-site, on farms, in schools, community centers, via the internet and other physical locations. Our goal is to reduce and eventually eliminate the barriers of availability and accessibility; to be fully utilized by the citizens of Durham County.

In Extension, positive impacts can be measured by the extent to which our educational programs have made a difference in the lives of the citizens of Durham County. Program-specific evaluations are a significant way to document changes resulting from our educational programs and subsequently the significance of those changes. As an educational organization, we focus on key outcomes such as the knowledge and skills participants gain from our programs. We use quantitative research methods such as retrospective testing, pre, and post-tests and surveys to measure change in knowledge gained, the application of that knowledge, number of new skills developed, and types of new skills developed. Extension, as a results-oriented organization, is committed to assessing the social, economic and environmental impacts that our programs have on stakeholders; individual participation, families, communities and the county. Durham County Cooperative Extension measure impacts in both the long and short-term. This annual plan outlines financial impacts and cost-benefit analysis as a major evaluation method. Extension also values and benefits from actively listening to and dialoguing with targeted learners. We employ qualitative evaluation methods such as testimonials (success stories) from program participants, consumer surveys, scheduled interviews and focus groups with participants. Results are reported and publicized through our County Program Impact report on our website, through Durham County's Managing for Results (MFR) data, and in our annual Report to the Community which is published every Spring.

VII. Membership of Advisory Leadership System

Durham County Advisory Leadership Council
Donna Rewalt, CED
Carl Hodges, Jr.
Cheryl Lloyd
Denice Johnson
Evelyn Scott
Mary Flounoy
John Hefferman
Faye Lanier
Nancy Wykle
Rosemarie Gulla
Sonja Tilley
Theresa Clark
Ana Velasquez

Master Gardener Advisory Committee
Ashley Troth, Extension Agent
Mary Ann Chap
Cathy Halloran
Ann Barnes
Kat Causey
Laura Ellgen
Sara Smith
Brenda Stone-Wiggins
Bev Tisci
Briggs Avenue Garden Committee
Cheralyn Berry, Extension Agent
Charles Murphy
Robert Shaw
Kathryn Hamilton
Rich Draney
Peter Bent
Jes Dormady
Kat Causey
John Goebel
Ashley Troth
Kids Voting Durham Advisory Committee
Carolyn Kreuger, Program Coordinator
DeWarren Langley
Kimberly Oberle
JC Swansey
Cimarron Reed
Kelly Stevens
Angelina Schiavone
Pam Oxedine
Angie Schiavone
Laura Biediger
Christa Gibson
Shirley Garrett
Caitlin Piccone
Lily Grosshans

Welcome Baby Advisory Committee
Patience Mukelabai, Program Coordinator
Dessadra Murden
Theresa Cromlin
Yessica Perez-Rico
Erin Matoko
Evelyn Ramirez
Dr. Debra Best

VIII. Staff Membership

Donna Rewalt
Title: County Extension Director
Phone: (919) 560-0525
Email: drewalt@ncsu.edu
Brief Job Description: Donna leads the Durham County Center of NC Cooperative Extension, promoting and strengthening Extension programming in the community & connecting individuals and groups to Extension resources in Agriculture and Horticulture, 4-H Youth Development, Family and Consumer Sciences, Food and Nutrition, Community Outreach, and Early Childhood Development. She uses her community development expertise to build the capacity of community organizations through research-based programming and consultative services in leadership, advocacy, facilitation, team building, and strategic planning. She is a certified trainer in Real Colors, MBTI (Myers-Briggs), Durham Extension's Parent and Family Advocacy & Support Training (PFAST) program. She firmly believes in the power of Cooperative Extension to improve lives and make a difference in communities.

Jonas Asbill
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (336) 318-6000
Email: jonas_asbill@ncsu.edu
Brief Job Description: Serving the poultry industry across 20 counties in the North Central and Northeast districts

Cheralyn Berry
Title: Extension Agent, Family and Consumer Sciences
Phone: (919) 560-0526
Email: cheralyn_schmidt@ncsu.edu
Brief Job Description: Educating families and institutions on applied food and nutrition skills with a seed to table approach.

Alfonso Blanco
Title: Car Seat Program Coordinator
Phone: (919) 560-0525
Email: aescrib2@ncsu.edu
Brief Job Description: Bilingual Car Seat Instructor/Technician.

Yvonne Cozart
Title: County Extension Support Specialist
Phone: (919) 560-0526
Email: ymcozart@ncsu.edu

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Email: cbelande@ncsu.edu

Erin Eure
Title: Area Specialized Agent, Agriculture - Commercial Fruits and Vegetables
Phone: (252) 357-1400
Email: erin_eure@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to commercial fruit and vegetable growers, agents, and industry in northeastern NC.

Christa Gibson
Title: Community Outreach Coordinator
Phone: (919) 560-0525
Email: ctgibso2@ncsu.edu
Brief Job Description: Christa provides coaching and training to parents of school-aged children in topics related to navigating the public school system. She also oversees communications for Durham County Cooperative Extension.

Carnetta Green
Title: Welcome Baby Program Assistant
Phone: (919) 560-7318
Email: cgreen7@ncsu.edu
Brief Job Description: Coordinator for Welcome Baby giving closet.

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Mac Hulbert
Title: Extension Agent, 4-H Youth Development
Phone: (919) 560-8295
Email: gmhulber@ncsu.edu
Brief Job Description: Youth Development for Durham County 4-H.

Pana Jones
Title: Extension Program Assistant
Phone: (919) 560-0525
Email: pana_jones@ncsu.edu

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu
Brief Job Description: I work with commercial greenhouses and nurseries to help them with growing related issues. These issues range from pests (insect, disease, and weeds), substrates, nutrition, and other miscellaneous topics.

Pam Jordan
Title: County Extension Administrative Assistant
Phone: (919) 560-0536
Email: pmjorda2@ncsu.edu

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Peggy Kernodle
Title: Family and Consumer Assoc. Agent
Phone: (919) 560-0523
Email: peggy_kernodle@ncsu.edu
Brief Job Description: FCS agent support: Ed. programming for Caregivers, Food safety/nutrition, Family Resource Mgmt, Stress Mgmt & Well-Being, Senior programming, PPP focus on relatives raising relative children

Carolyn Kreuger
Title: Program Coordinator, Kids Voting Durham
Phone: (919) 560-7321
Email: cmkreuge@ncsu.edu
Brief Job Description: Kids Voting Durham helps youth 18 and younger understand and believe in the power they have as engaged citizens and informed voters.

Erin Matoko
Title: Volunteer Coordinator
Phone: (919) 560-7340
Email: elrobert@ncsu.edu
Brief Job Description: Recruits, trains, and engages volunteers for multiple program areas.

Patience Mushipe-Mukelabai
Title: Welcome Baby Program Coordinator
Phone: (919) 560-7392
Email: pmmuship@ncsu.edu

Janel Ohletz
Title: Agriculture Agent – Small Farms & Local Food
Phone: (919) 560-8757
Email: Janel_Ohletz@ncsu.edu
Brief Job Description: Serving medium and small-sized farms in both urban and traditional agricultural environments with crops ranging from niche market gardens through conventional livestock and field crops. Responsibilities in all aspects of agriculture, conducting educational programs focused on the profitability and sustainability of North Carolina agriculture within Durham County. Supporting farmers and the local community at every point in the food system as the local foods coordinator.

Darnell Parker
Title: County Associate Extension Agent
Phone: (919) 560-0532
Email: darnell_parker@ncsu.edu

Yesenia Ponce Jovel
Title: Welcome Baby Office Assistant
Phone: (919) 560-7150
Email: yaponcej@ncsu.edu
Brief Job Description: First point of contact at Welcome Baby Family Resource Center.

Carmen Reeves
Title: Parent Educator
Phone: (919) 560-7390
Email: careeves@ncsu.edu

Cindy Riley
Title: Parent Educator
Phone: (919) 560-0525
Email: ckriley@ncsu.edu

Ashley Robbins
Title: Area Specialized Agent - Dairy
Phone: (919) 542-8203
Email: ashley_robbins@ncsu.edu
Brief Job Description: Marti Day and I are the Area Specialized Dairy Agents - the county-based arm of the Cooperative Extension Dairy Team. We are out here in the counties to help you set and reach your farm, family and business goals. We have collaborative expertise in the areas of Waste Management, Udder Health, Cow Comfort, Nutrition and Forage Management with specialties in (Ashley)Reproduction, Records Management, Animal Health and (Marti)Alternative Markets, Organic Dairy, Grazing Management, and On-farm Processing. We hope to provide comprehensive educational programs for our farmers, consumers and youth for every county across the state. We are here for you by phone, email or text and look forward to working with you!

Karen Rodriguez
Title: Bilingual-Parent Educator
Phone: (919) 560-0525
Email: klrodri3@ncsu.edu

Evelyn Rojas-Ramirez
Title: Latino Parent Educator
Phone: (919) 560-7338
Email: evelyn_rojas@ncsu.edu
Brief Job Description: Working with parents one on one, and in groups utilizing Incredible Years Baby, Toddlers, Preschoolers, parenting program, Parent as Teachers/partnering with Teen Parents , Triple P, Motheread. The implementation of curricula is according to the program standards and requirements. Work to develop and maintain positive, supportive working relationships with the participants and their families. Help parents set goals that are developmentally appropriate and also culturally sensitive.

Angelina Schiavone
Title: Latino Outreach Specialist
Phone: (919) 560-7978
Email: amschiav@ncsu.edu

Chip Simmons
Title: Area Specialized Agent, Agriculture - Food Safety
Phone: (919) 414-5632
Email: odsimmon@ncsu.edu

Ashley Troth
Title: Extension Agent, Agriculture - Consumer and Commercial Ornamental Horticulture
Phone: (919) 560-7290
Email: ashley_troth@ncsu.edu
Brief Job Description: Helping home gardeners, landscape professionals, and ornamental nurseries and greenhouses prosper through programs that provide one-on-one consultation, hands-on training, and ongoing support.

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 414-3873
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Durham County Center
721 Foster St
Durham, NC 27701

Phone: (919) 560-0525
Fax: (919) 560-0530
URL: http://durham.ces.ncsu.edu