2018 Guilford County Program Impact Report

Approved: January 25, 2019

I. Executive Summary

Guilford County Cooperative Extension Staff was proud to serve the citizens of Guilford County in 2018 by addressing issues and needs as identified by advisory groups, existing clients and community partners. The following is a summary of some of the impacts from services and programs offered to county residents.

Below are some program highlights:

Guilford County Cooperative Extension impacts agricultural initiatives through their support of row crop farmers, local farmer's markets, and both commercial and home horticulture producers throughout the county. In 2018, 3,435 local food producers and homeowners gained skills or knowledge related to local food production due to educational training and resources. In addition, one-on-one consultations and row crop related programs covering relevant research on timely topics such as pest management, fertility, and variety selection resulted in 1,610 individual client contacts in 2018. Timely and relevant education by our Agricultural Agents has included on-farm demonstrations, community and school garden programs, pruning demonstrations, information on fruit and vegetable production, value-added product information, alternative enterprises, farm tours, and special outreach events.

Family and Consumer Sciences Agents assisted county residents through programs related to nutrition and wellness and financial management. Programs assist residents with making healthy diet choices, increasing physical activity, working toward chronic disease risk reduction strategies, and making sound financial decisions. In 2018, 4,033 individuals increased their knowledge of healthy eating and physical activity. In addition, 1,759 individuals increased their understanding related to family financial management skills.

The 4-H Agent works extensively with community clubs, volunteers, students, and educators. In 2018, 13 clubs were maintained across the county, with 135 youth participated in the popular 4-H Presentation Program; and an additional 799 participating in 4-H special interest programs. Extensive partnerships with 4-H volunteers are crucial to the success of the program with 580 volunteers contributing 5,035 hours of service at a value of over $124,000 to Cooperative Extension’s efforts.

In total, agents taught or facilitated 412 workshops, demonstrations, and other presentations, which resulted in 407,511 community contacts via face-to-face methods, e-mail, telephone, and direct mailings. In addition, through the use of radio, television, news articles, and the website, staff were able to provide educational information and resources to an audience of more than 10 million.

In addition to the agents, over 815 volunteers extended the outreach efforts of Cooperative Extension programming by contributing 18,026 volunteer hours. These hours are conservatively valued at $24.69 an hour and totaled $445,062.

Overall, the Guilford County Extension Program resulted in an economic impact from programs totaling more than $19,234,710.

II. County Background

As part of the eleven-county Piedmont Triad region, Guilford County is centered along the Piedmont industrial crescent stretching from Raleigh to Charlotte. With a population estimated at 517,600 Guilford County is ranked third in the state. Major cities include Greensboro (287,027) and High Point (111,223). Over 117,820 school age youth reside in Guilford County communities. 4-H is a community-builder delivering resources for young people. 4-H partners with young people, families, schools and communities to create dynamic youth development programs and support structures for all young people.

Agriculture continues to be an integral part of Guilford County, blending urban and rural. Of our 413,565 acres in the county, about 96,519 acres are farmland. The 2014 NCDA&CS Agricultural Income for Guilford County is $72.3 million. Top commodities include: hay, grain crops, nursery and greenhouse operations, livestock and horses, but interest in local foods is bringing on a shift in what is being grown on many farms. In 2016 a “Shared Use” Kitchen was established to increase added value products for local farmers and community residents. There is still 15,500 acres of hay that is harvested yearly, ranking us 17th in the state for hay production. Guilford County also ranks 2nd in the state for horses with an equine inventory of 10,940 and value of $66,504,000. There is 14,500 head of cattle which we rank 18th and 1,400 head of milk cows where we rank 7th not to mention the 8,000 hogs. The nursery and greenhouse industry is also still a viable industry with over 10 wholesale nurseries and greenhouses in the county. Issues involving residential and consumer horticulture such as pest management and home food production continue to intensify each year. Cooperative Extension is the only agency designed to provide pesticide applicators training. Now that construction is on the rise, we are experiencing increased landscape investment decision-making as home owners take on "Do-it-Yourself" projects. Water quality and conservation continue to be of a concern. Our farmers and public have become more aware of the economic and environmental impacts that applying pesticides and fertilizers. Emphasis on reduced pesticide and fertilizer use in the Jordan Lake Watershed has increased the need for additional education on more environmentally conscious decisions.

Public interest and concern about nutrition and health issues are at an all-time high. A survey conducted by Gallup for the Food Research and Action Center ranked Greensboro/High Point in the top 10 cities in the nation for the amount of people who say they don't have enough money for food - Food Insecurity. There are 25 food deserts that have been identified in Guilford County. Community/School gardens and FoodCorps programs are addressing this concern. While more consumers than ever are aware of the major health issues, few can put those concepts into every day practice. Consumers are now learning how to read product labels. However, label information and percentage calculations can be confusing for all consumers, especially limited resource people. Consumers need help in order to understand, interpret, and apply the label information to eating and preparing food for good health. Consumers need help in using My Plate to incorporate balance, moderation and variety in their diets. It is through the use of My Plate that chronic diseases such as heart disease, hypertension, stroke, cancer, diabetes and obesity can be addressed in a tangible way through Extension programs and classes on healthy food selection and lifestyle management.

Financial woes continue to plague Guilford County's limited-resource families with 15.7 percent of the population living below the poverty level. The Median Household income is $46,896. The Top employer is Guilford County Schools followed by Moses Cone. In addition, 5.6 percent of the county's population is currently unemployed, slightly above the state's unemployment of 4.1%. Cooperative Extension can assist these individuals with financial management information and job hunting skills. Cooperative Extension offers financial literacy to help strengthen families. Audiences include limited resource individuals, single mothers, and displaced individuals residing in transitional housing.

Guilford County Schools’ Strategic Plan calls for an implementation of inquiry-based science instruction and recognizes the importance of STEM. Although today’s youth are immersed in technology, they are less engaged in STEM subjects (science, technology, engineering and math) All young people experience learning losses when they do not engage in educational activities during the summer. By the end of the 4th grade, African-American, Hispanic and low-income students are already two years behind grade level. By the time they reach the 12th grade they are four years behind. This achievement gap leads to early drop-out rates and lower college attendance which ultimately leads to a lower income as an adult and presents the opportunity for the cycle to repeat itself. In high school, these students are required to volunteer 250 service learning hours before they will receive their high school diploma.

In January 2016 at its annual retreat, a majority of the Board of Commissioners ranked the county priorities as: High Quality K-12 Education, Health People, Economic Development, Public Safety and Recreation and Culture. These priority issues will be addressed by Cooperative Extension through our objectives this year.

III. Objectives to Address the Cooperative Extension Long Range Plan

North Carolina's plant production systems will become more profitable and sustainable.

Value* Outcome Description
20Number of crop (all plant systems) producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
3Number of crop (all plant systems) producers adopting best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
* Note: Values may include numbers from multi-county efforts.

North Carolina's animal production systems will become more profitable and sustainable.

Producers will increase sales of food locally to more agriculturally aware consumers through market development, producer and consumer education, and new farmer and infrastructure support.

Value* Outcome Description
218Number of adults (including producers, food business owners, etc.) who improved knowledge of local food and agricultural systems.
618Number of children/youth who improved knowledge of local food and agricultural systems.
12Number of individuals who gain knowledge or acquire skills related to vegetable/fruit gardening, and if also reporting under Urban and Consumer Agriculture Objective, divide up the reported number appropriately between the two objectives to avoid duplication.
8Number of individuals who learn how to prepare local foods, including through use of home food preservation techniques.
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
1180Number of individuals who grow food in community gardens.
3920Number of youth who grow food in school gardens.
7229Number of pounds of fresh produce donated for consumption by vulnerable populations.
* Note: Values may include numbers from multi-county efforts.

Adults and youth will apply financial management practices to increase their economic security, which include to: meet basic necessities, increase savings, reduce debt, and build long-term assets.

Value* Outcome Description
1911Number of people gaining basic financial management knowledge and/or skills (such as; budgeting, record keeping, goal setting, writing goals, consumer decision-making)
1911Number of people gaining knowledge and/or skills in managing financial products and financial identity (such as; credit, debt management, identify theft, credit reports and scores, scams, banking skills)
180Number of people gaining knowledge and/or skills to increase family assets (such as; home ownership, Individual Development Accounts (IDAs), estate planning (including Grandma’s Yellow Pie Plate), savings and investments, retirement planning)
181Number of people gaining knowledge and/or skills to protect family assets (such as; foreclosure prevention, insurance, implementing a financial document protection strategy against natural disasters, bankruptcy prevention, etc.)
1811Number of people gaining knowledge and/or skills to increase family economic security (such as; how to access: SNAP benefits, SHIIP Medicare Part D; food cost management, cost comparison skills, shop for reverse mortgages, select long term care insurance, etc.)
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
1911Number of people implementing basic financial management strategies (such as; developing a budget, keeping records, etc.)
970Number of people actively managing their financial accounts and financial identity (such as; obtaining credit reports, choosing among credit products, implementing identity theft safeguards, opening or selecting bank accounts, etc.)
394Number of people accessing financial products and programs recognized as vehicles for wealth accumulation
140Number people implementing risk management strategies (such as; seeking HUD or other housing counseling, accessing federal or state programs to address the issue, comparing among and selecting insurance coverage, financial preparation for disasters)
1811Number of people accessing programs and implementing strategies to support family economic well-being
* Note: Values may include numbers from multi-county efforts.

Futures that Work: School to Career Pathways

Value* Outcome Description
69Number of teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
2152Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
1193Total number of female participants in STEM program
39Number of high school age youth (students) participating as members of 4-H clubs
121Number of youth (students) increasing knowledge of career/employability skills
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
69Number of teachers using 4-H STEM (Science, Technology, Engineering, Math) curriculum in their classrooms
2152Number of youth (students) gaining knowledge in STEM (Science, Technology, Engineering, Math)
121Number of youth (students) gaining career / employability skills
* Note: Values may include numbers from multi-county efforts.

Consumers and communities will enhance the value of plants, animals, and landscapes while conserving valuable natural resources and protecting the environment.

Value* Outcome Description
3543Number of participants improving knowledge, attitude, skills and aspirations regarding gardening and landscape practices including plant selection and placement, turfgrass management, soil management, growing food, water conservation and water quality preservation, storm water and erosion management, green waste management, pest and wildlife management
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
2126Number of participants who use extension-recommended best management practices in landscapes, turf, and gardens, including pest (insect, weed, disease) management, fertility management, water conservation, water quality preservation and pruning techniques
53146Total cost savings from the use of extension-recommended best management practices in landscapes, turf, and gardens, including pest (insect, weed, disease) management, fertility management, water conservation, water quality preservation and pruning techniques
531Number of participants selecting appropriate landscape plants (adapted, drought tolerant, appropriate size, etc.)
26563Cost savings from the appropriate selection of landscape plants
1063Number of participants growing food for home consumption
478350Value of produce grown for home consumption
19Number of participants adopting composting
153Number of participants implementing extension-recommended practices to conserve water use and protect water qualtiy
* Note: Values may include numbers from multi-county efforts.

Youth and adult program participants will make healthy food choices, achieve the recommended amount of physical activity and reduce risk factors for chronic diseases.

Value* Impact Description
125Number of adults increasing their fruit and vegetables consumption
307Number of youth increasing their fruit and vegetable consumption
225Number of participants increasing their physical activity
20Number of adults who reduce their blood pressure
1Number of adults who improve their blood glucose (A1c.)level
1Number of adults who reduce their total cholesterol
30Number of participants who consume less sodium in their diet
* Note: Values may include numbers from multi-county efforts.

IV. Number of Contacts Made by Extension

Type of ContactNumber
Face-to-face* 21,775
Non face-to-face** 385,308
Total by Extension staff in 2018 407,083
* Face-to-face contacts include contacts that Extension personnel make directly with individuals through one-on-one visits, meetings, and other activities where staff members work directly with individuals.
** Non face-to-face contacts include contacts that Extension personnel make indirectly with individuals by telephone, email, newsletters, news articles, radio, television, and other means.

V. Designated Grants Received by Extension

Type of GrantAmount
Contracts/Grants $0.00
Gifts/Donations $6,370.00
In-Kind Grants/Donations $4,687.63
United Way/Foundations $0.00
User Fees $22,293.90
Total $33,351.53

VI. Volunteer Involvement in Extension Programs

Number of Volunteers* Number of Volunteer Hours Known client contacts by volunteers Dollar Value at 25.43
4-H: 580 5,035 9,988 $ 128,040.00
Advisory Leadership System: 0 0 0 $ 0.00
Extension Community Association: 0 0 0 $ 0.00
Extension Master Gardener: 153 11,696 3,122 $ 297,429.00
Other: 82 1,295 776 $ 32,932.00
Total: 815 18026 13886 $ 458,401.00
* The number of volunteers reflects the overall number of volunteers for multiple events.

VII. Membership of Advisory Leadership System

Guilford County Advisory Council
Odile Huchette
Alison Manka
Steve Hayes
Heidi Majors
Rhonda Ingram
Marian King
Melaine Buckingham
Elaine Fryar
Carl Vierling
Chris Wilson
Micahel Washington
Dr Malcomb Schug
Faith Freeman
Carolyn Velez
Gerard Tuesdale
Lindley Ivey
Dennis Elliot
Jim Killacky
Doug Thorne
Steve hayes
Lindsay Whitley
Phil Flieschman
Extension Master Gardener Advisory Committee
Hanna P. Smith
Janice Newsom
Crystal Mercer
Christina Larson
Barb Purdie
Rose Foster
Ginny Sandberg
Julia Davis
Laura Tew
Linda M. Anderson
Deborah Pelli
Carol James
Janet Sommers
Debbie Frisbee
Jeanne Aller
Kay Quinliavan
Karen Williams
Dottie Brogdon
4-H Advisory Council
Jaymie Meyer
Brett Higgins
Grace Thompsom
Chrystal Black
Manju Schwandt
Star King
Jennifer Wilson
Andrew Cline
Valentina Curtis
4-H Volunteer Leaders Advisory Committee
Lisa Dillon
Sue Archer
Ivey Harris
Felicia Jones
Tanya Gold
Karen Wallace
Ernestine Alston
Alfreda Poteat
Betty Ingold
Emily Clapp
Rhonda Imgram
Farrah Beeson
Kay Coltrane
Janet McNeal
Jennifer El Najjar
Jeff Woodward
Patti Hoyt
Leah Dunlap
JessicalBlack
Shawnee Robinson
Family & Consumer Education Committee
Brenda Ross,
N'Gai Dickerson
Milagros Amaro
Janet Mayer
Joyce Younger
Britt Huggins
Andrea Wright
Horse Specialized Committee
Steva Allgood
Randy Boles
Sara Jo Durham
BJ Rierson
Georgianne Simms
Jerry Tyson
Beef Cattle Sp Committee
Harvey (RED) Dunlap
Ann Dunlap
Kelly Fields
Glen Hardin
Bruce Humble
Richard Jenkins
Shannon Oliver
Don K. Winfree
Sidney Wray
Guilford County Farmers
Gerald Frayar
Trey Early
Erin Early
Tommy Black
Vic Coffee
Edward Lewis
Jamey Walker
FoodCorps
Liz Driscoll
Tes Thraves
Caroline Stover
Cynthia Neilsen
Haily Moses
Keren Ferris
Susan Andreatta
Eliza Hudson
Janet Mayer

VIII. Staff Membership

Will Strader
Title: County Extension Director, Rockingham and Interim County Ext. Dir., Guilford
Phone: (336) 342-8230
Email: will_strader@ncsu.edu
Brief Job Description: Administration, Tobacco, Field Crops, & Community Development

Shameca Battle
Title: Extension Agent, Family and Consumer Sciences
Phone: (336) 641-2415
Email: shameca_battle@ncsu.edu
Brief Job Description: The Extension Agent for Family and Consumer Science is responsible for planning, implementing and evaluating effective and comprehensive educational programs and training designed to solve social and economic problems in family and consumer sciences confronting socially disadvantaged and limited resource families

Lisa Benavente
Title: Regional Nutrition Extension Associate - Urban Programming, EFNEP and SNAP-Ed
Phone: (919) 515-3888
Email: lisa_benavente@ncsu.edu
Brief Job Description: Provides programmatic supervision to the EFNEP program in Wake, Durham, and Orange Counties. Responsible for training new EFNEP educators and volunteer development.

Daniel Campeau
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (919) 542-8202
Email: dan_campeau@ncsu.edu
Brief Job Description: Work mainly with Commercial Poultry industry. I also work with small scale poultry production. Service area is now the North Central District from Guilford to Halifax with the southern edge being Chatham and Wake county respectively.

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Erin Eure
Title: Area Specialized Agent, Agriculture - Commercial Fruits and Vegetables
Phone: (252) 357-1400
Email: erin_eure@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to commercial fruit and vegetable growers, agents, and industry in northeastern NC.

Deb Fuller
Title: County Extension Administrative Assistant
Phone: (336) 641-2433
Email: ddfuller@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Cole Maness
Title: Extension Agent, Agriculture - Livestock and Forage Crops
Phone: (336) 641-2400
Email: scmaness@ncsu.edu

Rachel McDowell
Title: Area Specialized Agent, Consumer and Retail Food Safety
Phone: (919) 515-9155
Email: romcdowe@ncsu.edu
Brief Job Description: Support FCS Agents in delivering timely and evidence-based food safety education and information to stakeholders in NC.

Robin McNeill
Title: EFNEP Educator, Extension Program Assistant - Youth
Phone: (336) 641-2400
Email: rsmcneil@ncsu.edu

Crystal Mercer
Title: Extension Master Gardener Volunteer Coordinator
Phone: (336) 641-2414
Email: crystal_mercer@ncsu.edu

Currey Nobles
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-9520
Email: canobles@ncsu.edu

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Hanna Smith
Title: Extension Agent, Agriculture - Horticulture
Phone: (336) 641-2407
Email: hanna_smith@ncsu.edu
Brief Job Description: Responsible for the Extension Master Gardener volunteer program, consumer horticulture, and commercial nurseries, greenhouses, and landscape companies.

Lauren Taubert
Title: County Extension Support Specialist
Phone: (336) 641-2400
Email: lauren_taubert@ncsu.edu
Brief Job Description: Support for 4-H and Urban Horticulture.

Casey Townsend
Title: Extension Agent, 4-H Youth Development
Phone: (336) 641-2400
Email: chtownse@ncsu.edu

Raven Tuffin
Title: EFNEP Educator, Extension Program Assistant - Adult
Phone: (336) 641-2411
Email: rstuffin@ncsu.edu

Vince Webb
Title: Extension Agent, Family and Consumer Sciences
Phone: (336) 641-2400
Email: vince_webb@ncsu.edu

Quina Weber-Shirk
Title: Extension Agent, Agriculture - Community and School Gardens
Phone: (336) 641-2427
Email: jjwebers@ncsu.edu
Brief Job Description: My goal is to support a vibrant network of community and school gardens throughout Guilford County which contribute to a just and sustainable food system. I do this by coordinating educational programs for community and school gardeners including garden site visits, technical assistance with garden start-up, community organizing, garden-based curriculum and activities, and year-round sustainable gardening practices. As part of Cooperative Extension, I am here to be a resource to the residents of Guilford County -- let me know how I can best support your community gardening efforts! Focus areas: Community Gardens, School Gardens, Farm to School, Farm to Early Child Education (ECE), FoodCorps Guilford County co-supervisor, Local Foods

Anna-Beth Williams
Title: Extension Agent, Field Crops, Commercial Fruits & Vegetables, Local Foods
Phone: (336) 641-2400
Email: anna-beth_williams@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 250-1112
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Guilford County Center
3309 Burlington Rd
Greensboro, NC 27405

Phone: (336) 641-2400
Fax: (336) 641-2402
URL: http://guilford.ces.ncsu.edu