2020 Hoke County Plan of Work

Approved: February 3, 2020

I. County Background

Hoke County has a very diverse population and diversified needs with a growth rate of 39.5% from 2000 to 2010. According to the 2018 U.S. Census Bureau estimates, Hoke County is home to 54,754 citizens composed of 49.3% white, 35.3% black, 13.6% Hispanic or Latino origin, 9.1% American Indian, and 1.5% Asian. The county is located next to Fort Bragg, Fayetteville, and the Southern Pines/Pinehurst area in the South Central part of North Carolina.

According to census estimates in 2018, 18% of the population lives in poverty. In addition, the median household income in 2018 was $47,535 and the per capita income was $20,656 with 27.3% of the total population under 18 years of age. The 2017 Census of Agriculture indicates there are 189 farms in Hoke County with 53,647 acres of total land in farms. These farms generated an estimated $76,796,000 in 2017. The average per farm of market value of agricultural products sold totaled $406,329.

Our Plan of Work is based on the needs of the Hoke County citizens. The needs were identified through the use of a survey approved by the Hoke County Cooperative Extension Advisory Council. The surveys were completed through face-to-face visits and mail. The surveys were distributed through local agencies, church and civic groups, schools, board of commissioners, city council, and businesses. Through this process the following needs were identified: 1) Increasing Economic Opportunity and Business Development, 2) Increasing Leadership, Personal Development, and Citizenship Skills, 3) Increasing Educational Achievement and Excellence, 4) Improving Health and Nutrition, 5) Natural Resources Management / Environmental Stewardship, 6) Improving the Agricultural and Food Supply System.

Cooperative Extension shared the findings with the advisory council and program committees. The advisory council and program committees worked closely with the agents and provided guidance in prioritizing the needs. After the needs have been prioritized, the staff relies on the leadership of the program committees to help identify and reach the target audiences; develop programming strategies; market the educational programs; and evaluate the effectiveness of the programs. Agents will reach the identified audiences through face-to-face visits, educational workshops, and media.

II. Objectives to Address the Cooperative Extension Long Range Plan

Our family and consumer sciences programs improve the well-being of individuals, families, and communities.

Our plant production programs improve production, profitability, and sustainability of the agriculture sector.

Our animal production programs improve production, profitability, and sustainability of the agriculture sector.

Our community development programs build strong and thriving communities.

Our 4-H youth development programs grow the skills young people need to succeed in life and career.

Our natural resource and environmental programs conserve our precious natural resources and maintain a clean and healthy environment.

Our consumer horticulture programs teach families and communities about environmentally friendly methods for gardening and controlling pests.

Our food safety and nutrition programs create a safer and more sustainable food supply and improve the health and nutrition of individuals, families, and our communities.

III. Relationship to County Government Objectives

Emergency Response
Cooperative Extension will collaborate with Hoke County Emergency Management to update a County Animal Response Team (CART). CART is an organized team of animal supporters that provides animal emergency assistance ranging from a horse trailer turning over on a major highway to a large-scale hurricane rescue effort. It is for both domestic and wild animals. The team will include Cooperative Extension, Hoke County officials including animal control, police and fire departments, commissioners, animal shelters, the health department, and also local volunteers, farmers, and SART (state animal response team). The county will benefit by being proactive in preparing for disasters, providing animal activities like microchip implant clinics, and providing a team where people with animal problems can call when they need help. The CART team will handle all emergencies that local resources can handle, and when needed SART will be contacted for additional support. For example SART could provide a helicopter or boat for the county to use, whereas in most cases CART would not have those resources.

IV. Diversity Plan

The Hoke County Center complies with the following diversity statement of the North Carolina Cooperative Extension System. North Carolina Cooperative Extension System values diversity as a rich attribute that allows our organization to fulfill its educational mission in North Carolina. Diversity is reflected in the core differences of all human beings and is valued among employees, clients, and educational partners. These differences are the basis for our values, attitudes, beliefs, and perceptions that allow us to develop human road maps for the good of our society. We continue to welcome and acknowledge the positive impact related to differences in age, culture, class, ethnicity, gender, physical and mental abilities, race, sexual orientation, political beliefs, marital or family status, spiritual practice, and all dimensions of human diversity.

Hoke County will continue to address diversity through the following:
1. Administer an advisory leadership council with members representative of the total community.
2. Develop and implement programs to include all citizens.
3. Develop a marketing plan to identify segments of the community that may not be aware of the services offered through Cooperative Extension such as the growing Hispanic population.
4. Collaborate with other agencies to offer educational programs.
5. Monitor the Extension Reporting System to make sure we are serving a diverse group of people in relationship to the county demographics.
6. Seek out opportunities to serve on committees and boards that serve a diverse group of people.
7. Participate in events such as health fairs and other events that target minority groups.
8. Develop a plan to make specific groups aware of our programming. Programs will be developed based on needs assessment.
9. Enhance awareness of educational opportunities to under-served groups through a strategic marketing plan.
10. Seek out opportunities to expand programs through the faith community, minority groups, group homes, and other established groups.
11. Cooperative Extension will use resources to translate documents into the Spanish language to further enhance communication among multicultural groups where applicable.

V. Primary Delivery and Evaluation Methods

Delivering timely, relevant educational programs that meet critical local needs is the cornerstone of Extension’s mission. Extension educational programs are designed to equip the citizens of Hoke County with the knowledge, skills and tools to improve their economic prosperity, environmental stewardship and quality of life. An Extension program delivery system is a planned and organized eclectic mix of educational methods used during an educational program. Extension educational methods are the specific ways by which research-based information is shared with targeted learners. Extension educators in our county employ a wide variety of hands-on, experiential educational methods, such as interactive workshops and classes, demonstrations, field days and tours, that allow learners to fully engage in the learning process, test new knowledge and/or practice new skills during the educational session. Equally important, this plan will also include educational methods such as seminars, client visits, fact sheets, newsletters, and home study kits that serve to support and reinforce learning as well as provide motivation for continued learning. Armed with the most current literature on effective teaching and learning, Extension educators also skillfully select educational methods based on the learning style preferences and special needs of the targeted learners. These client-focused methods afford learners the opportunity to gain the necessary knowledge and skills to change their lives in meaningful ways. Another key feature of Extension program delivery that is evident in this plan is our commitment to being customer driven and customer focus. As such, in addition to the County Extension Center, Extension educational programs are delivered online, in community centers, on farms, and other locations in order for our programs to be available and accessible to, and fully utilized by, the citizens of Hoke County.

In Extension, success is defined as the extent to which our educational programs have made a difference in the lives of the citizens of Hoke County. Evaluation methods are the way we make those observations about first and foremost whether any changes occurred as a result our educational programs, and subsequently the significance of those changes. As an educational organization, the changes we seek focus on key outcomes such as the knowledge and skills participants gain from our programs. More specifically, in this plan, we are using quantitative research methods such as retrospective testing, pre and post tests and/or surveys to measure change in knowledge gained, the application of that knowledge, number of new skills developed, and types of new skills developed. Extension, as a results-oriented organization, is committed to also assessing the social, economic and/or environmental impact that our programs have on the individuals who participate, their families and communities and ultimately the county as a whole (i.e. true significance of the changes stemming from our programs). We plan to measure these impacts in both the long and short-term. In this annual plan (short-term), we have outlined financial impact and cost benefit analysis as our primary evaluation methods. Another value held in Extension is actively listening to and dialoging with targeted learners. Therefore, this plan also includes qualitative evaluation methods such as testimonials from program participants, and interviews and focus groups with participants.

VI. Membership of Advisory Leadership System

Advisory Council
Kelly Archambault
Agnes Blevins
Michael Bowers
Wanda Cohen
Helene Edwards
Ronald Flippin
Jeremy Hollingsworth
Tony Hunt
Miriam Lawson
Rod Lusk
Patricia Lyons
Jean Squier
Carole Taitt
Carl Daniels
Family and Consumer Sciences Program Advisory Committee
Helene Edwards
Ronald Flippin
Jean Harrison
Constance Pierce
Eric Johnson
Ulva Little
Geraldine Munn
Gay Pilkington
Miranda Roberts
Jean Squier
Carole Taitt
Don Woods
4-H and Youth Development Program Advisory Committee
Beverly Alleyne
Michael Bower
Abigail Clark
Peresia Commodore
Kenneth Craig
Mary Daniels
Shirley Hart
Julie Johnson
Celeste Neumann
Leah Peele
Shirley Rush
Parents As Teachers Advisory Committee
Melba Aiken
Bobby Currie
Sonya Fairley
Jeanette Flores-Tyler
Shakera Graham
Della Maynor
Elizabeth Mitchell
Alfredo Ramos
Horticulture Program Advisory Committee
Alison Carter
Chocajuana Oxendine
Carl Daniels
Jackie Hough
Marilyn Brown
Neil Lloyd
Jean Squire
4-H Life Skills Advisory Committee
Abigail Clark
Daphne Dudley
Ronald Flippin
Hubert Peterkin
Deanna Ray
Sonya Fairley
Noran Sanford
Glorimar Santiago
Livestock Advisory Committee
Jeff Banfield
Keiley Banfield
W. W. Cameron, Jr.
Stephanie Carter
Davon Goodwin
Eric Johnson
Dr. Patricia Lyons
Wayne Willis
Richard C. Wood

VII. Staff Membership

Howard Wallace
Title: County Extension Director and Extension Agent, Agriculture - Field Crops
Phone: (910) 875-3461
Email: howard_wallace@ncsu.edu

Cathy Brown
Title: Extension Agent, 4-H Youth Development
Phone: (910) 875-2162
Email: cathy_brown@ncsu.edu

Jenny Carleo
Title: Area Specialized Agent, Agriculture - Grain Crops
Phone: (704) 873-0507
Email: jscarleo@ncsu.edu

Gina Daniels
Title: 4-H Life Skills Program Assistant, 4-H
Phone: (910) 875-2162
Email: mgdanie4@ncsu.edu

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Richard Goforth
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (910) 893-7530
Email: richard_goforth@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Debbie Humphrey
Title: County Extension Administrative Assistant
Phone: (910) 848-8022
Email: debbie_humphrey@ncsu.edu

Cathy James
Title: County Extension Support Specialist, 4-H Youth Development and FCS
Phone: (910) 875-2162
Email: cathy_james@ncsu.edu

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu
Brief Job Description: I work with commercial greenhouses and nurseries to help them with growing related issues. These issues range from pests (insect, disease, and weeds), substrates, nutrition, and other miscellaneous topics.

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Liz Lahti
Title: Area Agent, Agriculture - Livestock
Phone: (910) 321-6862
Email: liz_lahti@ncsu.edu

Colby Lambert
Title: Area Specialized Agent, Forestry
Phone: (910) 814-6041
Email: colby_lambert@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to forest landowners, agents, and forest industry in eastern North Carolina.

Tamika McLean
Title: EFNEP Educator, Extension Program Associate
Phone: (910) 875-3461
Email: tamika_mclean@ncsu.edu
Brief Job Description: Expanded Food and Nutrition Education program associate for Robeson County. Provides nutrition education to Robeson County youth ages 5-19.

Ivy McLeod
Title: Parent Educator, Parent Education
Phone: (910) 848-8031
Email: inmcleod@ncsu.edu

Celeste Neumann
Title: PAT Program Coordinator / Bilingual Parent Educator
Phone: (910) 875-2000
Email: csneuman@ncsu.edu

Shannon Newton
Title: Area Agent, Agriculture - Horticulture
Phone: (910) 875-3461
Email: shannon_newton@ncsu.edu

Ashley Robbins
Title: Area Specialized Agent - Dairy
Phone: (919) 542-8203
Email: ashley_robbins@ncsu.edu
Brief Job Description: Marti Day and I are the Area Specialized Dairy Agents - the county-based arm of the Cooperative Extension Dairy Team. We are out here in the counties to help you set and reach your farm, family and business goals. We have collaborative expertise in the areas of Waste Management, Udder Health, Cow Comfort, Nutrition and Forage Management with specialties in (Ashley)Reproduction, Records Management, Animal Health and (Marti)Alternative Markets, Organic Dairy, Grazing Management, and On-farm Processing. We hope to provide comprehensive educational programs for our farmers, consumers and youth for every county across the state. We are here for you by phone, email or text and look forward to working with you!

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Shirley Smith
Title: Extension Agent, Family and Consumer Sciences
Phone: (910) 875-2162
Email: sjsmith1@ncat.edu

Allan Thornton
Title: Area Specialized Agent, Agriculture - Commercial Vegetables and Fruits
Phone: (910) 592-7161
Email: allan_thornton@ncsu.edu
Brief Job Description: Vegetable Extension Specialist. Conducts Extension and applied research programs for commercial vegetable and fruit growers and agents in eastern North Carolina.

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 414-3873
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

VIII. Contact Information

Hoke County Center
645 E. Palmer Street
Raeford, NC 28376

Phone: (910) 875-3461
Fax: (910) 875-9044
URL: http://hoke.ces.ncsu.edu