2018 Jackson County Plan of Work

Approved: January 9, 2018

I. County Background

Jackson County is located in the southwestern mountains of North Carolina in the area known as the Great Smoky Mountains. It is a rural county with abundant natural resources, a mild, but diverse temperate climate with the scenic beauty of the southern Appalachian Mountains. The county is a desirable place to live for native residents and retirees from other areas. Jackson County is a popular tourist destination located 50 miles from Asheville, 150 miles from Atlanta and less than three hours from Charlotte. The county’s 494 square miles encompass elevations from 2000 feet to more than 6,400 feet. Mountain streams, waterfalls and scenic vistas highlight the landscape. Jackson County is both rural and small town with a diversity of programming needs due to it's nature. The county is considered one of the most rugged counties in Eastern America.

The latest population census of Jackson County is currently estimated at approximately 41,265 as of 2015. In addition, over 10,000 students attend Western Carolina University located in Cullowhee, NC which makes Jackson County unique to mountain counties because it brings a collegiate atmosphere and additional opportunities. The population of the county increased over 1% since the 2013 census and tourism and second home owners has decreased and become stagnant due to the economic downturn since 2008-2011, however building permits for homes are increasing again. Unemployment is still one of the lowest in the region at 4.6% as of November 2016. People continue to seek programming and assistance in gardening, youth development, agriculture marketing, soil sampling, wildlife nuisance assistance, livestock needs, food preservation, nutrition, food safety, home economics, Extension and Community Association (ECA) and leadership development. Jackson County has now been identified as Tier 1 County, which classifies it as one of the more poor counties in the state. In late 2015 poverty was at nearly 20.9% in Jackson County.

We are still operating off the 2013 Environmental Scan/Delphi Test. The assessment identified several issues that can be addressed by Cooperative Extension. Information was gathered from the general public, clients, growers, farmers, youth, advisory groups; committees, ECA Clubs and others.

The Delphi Test asked individuals to rank a number of issues according to their importance. The CED analyzed the results and a ranking was developed based on the highest scoring issues/needs. Based on the final scores the Needs Assessment identified several major issues. These included developing strong leaders; helping farmers; health and nutrition (healthy eating and exercise); community development and developing a higher quality of living for people.

Many requests come from the residents of Jackson County, which we treat as an "Needs" of the public and address these requests by either helping the person(s) or directing them to the appropriate entity to help them. There are rare occasions when we are unable to address these requests in which we direct them to the appropriate resources to get them help. We have also determined that "Apathy," "Drugs," "Poor Parenting," Lack of Values," and "Economy" are major issues in county that we want to start addressing with our programs in 2018 with integrating programs. To address this issue, we are planning for a full staff integrated program in "Agriculture/Garden/Food" that strives to help with community pride; self-sufficiency and work ethic, primarily with youth and their parents.

Jackson County Cooperative Extension will address these objectives/issues in numerous ways during 2018. Programs addressing Health and Nutrition will include healthy eating, physical activity, chronic disease prevention, healthy lifestyle choices and Extension Community Association (ECA) Clubs. In the area of Youth Development, programs on life skills, public speaking, developing leadership skills, environmental education, nature study, new youth livestock clubs and critical thinking will be utilized. Needs related to Agriculture and Horticulture will be addressed with programs on cultural practices, master gardener (MG), farm and business management (addressed through the new Appalachian Farm School), livestock, alternative crops, Christmas Trees, marketing and many other topics. Since the 2013 Delphi Test was completed, the Jackson County Cooperative Extension is aiming to meet the needs of our county citizens. Natural Resources will be primarily with conservation education (Conservation Field Day for 5th Grade Students - Weather and Wildlife Education and the Leopold Education Project - (LEP), the Beaver Management Assistance Program (BMAP); wildlife nuisance and pest management education; farmland preservation and forestry. Community Development will include working with the Community Development Clubs (CDC).

Cooperative Extension has the resources and expertise to address these issues in Jackson County. Our educational programs address the needs and issues most important to local citizens. We provide relevant, responsive and inclusive programs that result in positive changes in the lives of our clientele. We utilize advanced information technology for educational program delivery, communications and accessing research-based information. Our staff is committed to lifelong learning, individual and community empowerment and inclusiveness.

II. Objectives to Address the Cooperative Extension Long Range Plan

North Carolina's plant production systems will become more profitable and sustainable.

North Carolina's animal production systems will become more profitable and sustainable.

Agricultural producers, workers, food handlers and consumers will adopt safer food and agricultural production, handling, and distribution practices that reduce workplace and home injuries/illnesses, enhance food security, and increase the quality and safety of food that North Carolinians prepare and consume.

Individuals and groups will acquire leadership and decision making capacities needed to guide and actively participate in local and state organizations.

Community members, organizations and local government will engage in collaborative dialog and decision-making to build economically, socially and environmentally resilient communities. This will be done through inclusive engagement, partnership building, and/or community planning.

Futures that Work: School to Career Pathways

North Carolinians will make decisions and adopt practices that implement effective resource protection and conservation.

Consumers and communities will enhance the value of plants, animals, and landscapes while conserving valuable natural resources and protecting the environment.

Youth and adult program participants will make healthy food choices, achieve the recommended amount of physical activity and reduce risk factors for chronic diseases.

III. Other Objectives

Safety & Security of our Food & Farm Sys
School to Career (Youth and Adults)
Community Development
Urban and and Consumer Horticulture
Profitable & Sustainable Agriculture Sys
Natural Resources and Environmental Sust
Leadership Development
Healthy Eating, Physical Activity and Ch
Profitable & Sustainable AG. Animal Prod

IV. Relationship to County Government Objectives

The Goals of Jackson County parallel The North Carolina Cooperative Extension goals quite closely. The Motto of the Jackson County Government is to "Wisely Use" the natural resources, which include the soil, waters, minerals and trees. In the capacity of human resources the county's goal is to enhance and improve upon intelligence of it's residents with quality education, agriculture, industry and recreation. Therefore in sum the goal of Jackson County Government is to focus upon quality education, environmental and economy for it's residents for a higher quality of life. The Jackson County Cooperative Extension Center works and strives to provide educational programs that focus on environmental issues, youth development and adult education with educational programs that build character, life skills and family and consumer science and enhance and improve agriculture and economic development. The goals of Jackson County Government are very similar to the goals and mission of Jackson County Cooperative Extension. The Jackson County Cooperative Extension center will work closely with the county government in times of emergencies and natural disasters, but more importantly extension's mission is to help the residents prepare with educational programs before an issue or emergency arises. The Jackson County Extension Center has a good working relationship with the county government and reciprocity is very good.

In 2018 we will be working closely with county administration on our new office, which we plan to move to in Spring (March) 2018. Also working on a Commercial value Added Kitchen with this move in the same facility. Will work closely with the Regional SWCD RC & D on grants.

V. Diversity Plan

The Jackson County Center of North Carolina Cooperative Extension values the diversity of our county as a very rich and positive attribute. We value all people and feel the differences among us should be accepted and embraced as a great strength of our population. These differences are the basis for our values, attitudes, beliefs and perceptions that allow us to work together for the betterment of our world.

We continue to welcome and acknowledge the positive impact related to differences in age, culture, class, ethnicity, gender, physical and mental abilities, race, sexual orientation, political beliefs, marital or family status, spiritual practice, and all dimensions of human diversity.

The Jackson County Extension Center is committed to the provision of equal employment opportunity for all staff, the value of diversity, and the elimination of discrimination on the basis of irrelevant characteristics such as race, nationality, religious beliefs, ethnicity, family and marital status, gender, age, sexual orientation, or disability. We will ensure equal employment for all qualified people and will seek to employ a diverse work force. Further, the organization will strive for equality of opportunities in the workplace.

We will strive to be inclusive and responsive in planning, designing, implementing and evaluating all educational programs. Additionally, we will work to target new or under served audiences, recognizing the value of all people. We will continue to seek out new and alternative methods to reach under served audiences in the county. We want all people in the county and elsewhere to know they are always welcome to be part of any program or activity conducted by Jackson County Cooperative Extension.

In summary we work with anyone that needs help and seeks assistance. We will not turn anyone away unless they become unlawful and unsafe to our staff and participants.

VI. Primary Delivery and Evaluation Methods

Delivering timely, relevant educational programs that meet critical local needs is the cornerstone of Extension’s mission. Extension educational programs are designed to equip the citizens of Jackson County with the knowledge, skills and tools to improve their economic prosperity, environmental stewardship, social needs and quality of life. An Extension program delivery system is an planned and organized mixture of educational methods used during an educational program. Extension educational methods are the specific ways by which research-based information is shared with targeted learners. Extension educators in our county employ a wide variety of hands-on, experiential educational methods, such as interactive workshops and classes, demonstrations, field days and tours, that allow learners to fully engage in the learning process, test new knowledge and/or practice new skills during the educational session. Equally important, this plan will also include educational methods such as seminars, client visits, fact sheets, newsletters, and other methods that serve to support and reinforce learning as well as provide motivation for continued learning. Utilizing the most current literature on effective teaching and learning, Extension educators also skillfully select educational methods based on the learning style preferences and special needs of the targeted learners. These client-focused methods afford learners the opportunity to gain the necessary knowledge and skills to change their lives in meaningful ways. Another key feature of Extension program delivery that is evident in this plan is our commitment to being customer driven and customer focus. As such, in addition to the County Extension Center, Extension educational programs are delivered in community centers, on farms, and other locations in order for our programs to be available and accessible to, and fully utilized by, the citizens of Jackson County.

In Extension, success is defined as the extent to which our educational programs have made a difference in the lives of the citizens of Jackson County. Evaluation methods are the way we make those observations about first and foremost whether any changes occurred as a result our educational programs, and subsequently the significance of those changes. As an educational organization, the changes we seek focus on key outcomes such as the knowledge and skills participants gain from our programs. More specifically, in this plan, we are using quantitative research methods such as pre and post tests and/or surveys to measure change in knowledge gained, the application of that knowledge, number of new skills developed, and types of new skills developed. Extension, as a results-oriented organization, is committed to also assessing the social, economic and/or environmental impact that our programs have on the individuals who participate, their families and communities and ultimately the county as a whole. We plan to measure these impacts in both the long and short-term.

Our staff strives to work under the "Extension Workers Professionals' Creed" of Epsilon Sigma Phi, which we believe and practice daily. This will be no different for 2018. We look to the "People and the Profession - Selected Memories of Veteran Extension Workers" book as an inspiration and guide to our work each year. We are also striving to follow the original 4-H Girl's Tomato Clubs as an example to develop our Jackson Extension program by teaching leadership through agriculture, home economics and community development. Another model we practice is called "Educate, Demonstrate, Guide and Empower" (EDGE) through our extension educational programming. We will do this through volunteer leadership development and research based and quality extension educational programming in 2018.

VII. Membership of Advisory Leadership System

Jackson County Advisory Council
David Noland
Norma Bumgarner
Anna Lippard
Renee Pierce
Tom Rogers
Al McNeely
Christmas Tree Advisory Committee
Jerry McAbee – Jackson
Tom Waller – Jackson
Sherrie Marsden-Jackson
Scott Pressley – Jackson
Ryan Holquist – Jackson




Urban Horticulture Advisory Committee
Beverly English-Swain
Boyd Wright-Swain
Johnny Sue Henderson-Jackson
Virginia Milligan-Jackson

Commercial Horticulture Advisory Committee
Mike Glover-Swain
Bill Williams-Swain
Kelley Penn-Swain
Nan Balliot-Jackson
Diane Ammons-Jackson
Darren Pressley - Jackson
4-H Program Advisory Committee
Amy Garza
Peter Koch
Luisa Teran

Jackson County Community Development Club (CDC) Advisory Council
Gloria Rogers
Regina Holder
Kristin Stevens
Randy Cabe

VIII. Staff Membership

Rob Hawk
Title: County Extension Director, Jackson and Swain Counties
Phone: (828) 586-4009
Email: robert_hawk@ncsu.edu
Brief Job Description: I provide educational opportunities and technical assistance to the citizens in my area to bring about change for better communities and individuals through community and leadership development, livestock and conservation education. I provide administration and leadership for the extension staff of Jackson and Swain Counties as the County Extension Director.

Christy Bredenkamp
Title: Area Agent, Agriculture - Horticulture
Phone: (828) 586-4009
Email: christine_bredenkamp@ncsu.edu
Brief Job Description: Responsible for public education in commercial and urban horticulture. This includes providing leadership, educational opportunities, training, and technical assistance to beekeepers, Christmas tree, nursery, and vegetable growers in the Smoky Mountains of Jackson and Swain Counties. Additional efforts include pro-active and trouble-shooting workshops and assistance for gardeners in the areas of plant diseases, insects, and cultural problems in landscape and garden settings.

Heather Gordon
Title: Extension Agent, 4-H Youth Development
Phone: (828) 586-4009
Email: heather_gordon@ncsu.edu

Lauren Greene
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (336) 651-7347
Email: lauren_greene@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Craig Mauney
Title: Area Specialized Agent, Agriculture - Commercial Vegetables & Fruits
Phone: (828) 684-3562
Email: craig_mauney@ncsu.edu
Brief Job Description: Provides educational opportunities, training and technical support to commercial fruit and vegetable growers, agents, and industry in Western NC.

Currey Nobles
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-9520
Email: canobles@ncsu.edu

Kendra Norton
Title: Extension Agent, Agriculture - Livestock
Phone: (828) 586-4009
Email: kendra_norton@ncsu.edu

Kerri Rayburn
Title: County Extension Administrative Assistant
Phone: (828) 586-4009
Email: kerri_rayburn@ncsu.edu

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Debbie Stroud
Title: Area Specialized Agent, Consumer and Retail Food Safety
Phone: (919) 515-9149
Email: dlstroud@ncsu.edu
Brief Job Description: Area Specialized Agents in Consumer and Retail Food Safety help to ensure that Family and Consumer Sciences (FCS) Agents have access to timely, evidence-based food safety information. This is accomplished by (1) working with FCS Agents in their counties, (2) developing food safety materials and (3) planning and implementing a NC Safe Plates Food Safety Info Center.

Amanda Taylor
Title: Area Specialized Agent, Nursery and Greenhouse, Western Region
Phone: (828) 475-2915
Email: amanda_jo_taylor@ncsu.edu
Brief Job Description: Provides programming to commercial nursery and greenhouse producers in Alexander, Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Catawba, Cherokee, Clay, Cleveland, Gaston, Graham, Haywood, Henderson, Jackson, Lincoln, Macon, Madison, McDowell, Mitchell, Polk, Rutherford, Swain, Transylvania, Watauga, Wilkes, and Yancey Counties.

Skip Thompson
Title: Area Specialized Agent, Agriculture - Aquaculture
Phone: (828) 456-3575
Email: Skip_Thompson@ncsu.edu
Brief Job Description: Provide educational opportunities and technical support to the trout and carp aquaculture industries in 38 counties and the Eastern Band of Cherokee Indians (EBCI) in western North Carolina. Fish health, production management, and waste management educational programs will assist trout farmers, fee-fishing pond managers, carp ponds and trout fingerling producers with the management and sustainability of their facilities.

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 250-1112
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Jackson County Center
876 Skyland Dr
Suite 6
Sylva, NC 28779

Phone: (828) 586-4009
Fax: (828) 586-5509
URL: http://jackson.ces.ncsu.edu