2017 Madison County Program Impact Report

Approved: January 24, 2018

I. Executive Summary

2017 Program Impact Statement

In 2017 a total of 171 educational activities and hundreds site visits resulted in 8,915 face-to-face contacts by Madison County Extension staff. An additional 5,528 residents were reached with non face-to-face methods. A total of $252,550.00 in grants were managed by the Extension Center and over $27,109 in volunteer services were reported by program activities.

Specific programs and their impacts include:

School To Career

Madison County 4-H offers numerous school enrichment program opportunities to teachers/students in public schools as well as a club program and summer day camps. In 2017, 341 students gained knowledge in STEM (Science, Technology, Engineering and Math); a total of 135 students gained career/employability skills. Teaching youth to understand where their food comes from is accomplished through programs focused on on 2nd and 3rd grade. All 2nd graders participate in the 4-H Embryology program and 3rd graders learn how to grow a garden through a program called Soil Solutions. A total of 25 teachers were trained as 4-H Volunteers and used these 4-H curricula in their classroom.

Local Food

Over 100 farmers were involved in selling local farm products or services in direct market systems i.e. tailgate markets, on farm sales, restaurants and local distributors, CSA's etc.. Extension initiatives that contribute to this impact include: the Extension value added center, Madison Family Farms, organic amendment program, various presentations, on farm heirloom tomato trial, ginseng security trial, and one-on-one farmer interaction. Additionally, 5000 lbs of locally grown vegetables and fruits were donated to local food banks and 200 students gained hands on experience in growing a vegetable garden.

Profitable and Sustainable Plant Production Systems

This program area captures an array of programming activities that impacted the farming industry in Madison County. An overall economic impact of over $555,000 was achieved through a number of programs including: Landscape Pesticide Education, Winter Vegetable Conference, Beekeeping, Commercial production of vegetables, nursery, timber, Christmas tree test plots, Wildlife management, and greenhouse production. Whole Foods contract purchased $303,251 in Christmas trees/wreath from Madison County growers. The WNC Ag. Options program funneled $210,000 to farmers in WNC to offset risks as they tried alternative farm enterprises.

Profitable and Sustainable Animal Systems

Animal Agriculture dominates much of Madison County's landscape. The majority of the farmers and the majority of the agricultural land in this county is devoted to some sort of livestock production or forages to feed those livestock. Over 300 livestock producers are actively farming. 188 of those are reported as increasing knowledge or skills in Best Management practices. 82 farmers adopted Extension-recommended Best Management practices showing $82,000 in net income gained because of those practices.

Safety and Security of our Food and Farm Systems

Madison County Extension is home to an “inspected” value added kitchen. Twenty-two workshops were conducted on: food safety 101, kitchen policies and procedures, NCDA regulatory requirements, a facility tour and an overview of the many unique equipment items (grain grinder, commercial dehydrators to name just a few). To date, over 125 individuals have successfully taken and passed the food safety component of this program allowing them to utilize the value added kitchen. Twenty-five percent of those individuals use the kitchen commercially. Pesticide education is a focused program designed to train farmers how to handle pesticides safely. 102 farmers received pesticide education in 2017.

Volunteerism

Cooperative Extension offers several venues for volunteer service: Advisory Councils, On farm tests, Master Gardener Volunteers, 4-H, Master Food Volunteer Program, and others. In 2017 a total of 263 volunteers contributed over 1100 hours of volunteer service to the citizens of Madison County with a value of $27.000. These volunteers expanded Cooperative Extension's outreach by sharing educational information to 2143 additional known clients in 2017. Through the 4-H program 25 adults and several youth received 62 hours of specialized volunteer training.


Community Development

Developing community is a result of many of Extension’s initiatives and partnerships. Included in these activities are: The seven Madison County Community Clubs. The Appalachian Barn Alliance and the Madison County Fair. 45 community members increased knowledge and skills in community development. Additionally, there are food insecurity programs that Extension assisted resulting in tons of food being supplied to needy families in Madison County.

Healthy Eating, Physical Activity and Chronic Disease Risk Reduction

Snap-Ed Steps to Health is a program that educates limited resource families in North Carolina, to eat smart and move more. All 2nd graders at Brush Creek Elementary School (63) participated in the 9 week/session program. Each session included: taste test, games, discussion, physical activity and goal setting.

A High School based Cook Smart, Eat Smart program taught cooking techniques to high school students with am emphasis on healthy preparation techniques using simple ingredients. During this 9 week program impacted 24 students with hands on learning.

Urban and Consumer Agriculture

This program includes the responsive actions of Cooperative Extension to the consumer horticulture clients in the county. Phone calls, walk ins, and site visits provide a valuable service to the residents of the county contributing to their quality of life and saving them money they would have had to spend if they sought this advise from a private company. An estimated $15,000 in cost savings were enjoyed by residents through this program in 2017. The Master Gardener Volunteer program provided intensive training to 5 individuals which resulted in 161 volunteer hours.

II. County Background

Madison County has a population of roughly 21,000. Hard working people with close knit families and communities are the backbone of this county. Rural and primarily agrarian, this county boasts over 1000 active small and medium size farms. The farming profile is transitioning from a century long history of wholesale production and now has adopted a direct market approach to sales of farm products. This fundamental change increases the need for education on marketing, distribution, packaging, processing and food safety as well as a campaign to educate the local consumer. Cooperative Extension is poised to provide educational programming that address many aspects of this transitioning food culture. This focus on local food has implications that affect every program area of Extension including: Youth, Families, Communities and Farmers.

Three small towns make up the urban climate: Mars Hill, Marshall and Hot Springs. The largest of these towns is populated with just over 1000. Half the County's working population leave the county for employment while many of those that remain own small businesses which adds to the rural, wholesome flavor of the county.

One county High School and one Middle School are supported by three elementary schools located in each of the county’s three towns. Extension programming in all of these schools is essential to the growth of our youth. A focus on teaching life skills and developing leaders for the future is evident in this Plan of Work.

The following is a list of primary objectives that will direct the Madison County Extension Center in 2017:

1) Profitable and Sustainable Plant Production Systems
2) Profitable and Sustainable Animal Production Systems
3) Local Food Systems
3) Safety and Security of our Food and Farm Systems
4) Leadership Development
5) Volunteer Readiness
6) Community Development
7) School to Career (Youth and Adults)
8) Urban and Consumer Agriculture
9) Healthy Eating, Physical Activity and Chronic Disease Risk Reduction

Educational programs within this document will focus on these issues and will match statewide objectives that focus on three strategic priorities set forth in Cooperative Extension’s Strategic Planning initiative:
Agriculture, Food, and 4-H Youth Development.

III. Objectives to Address the Cooperative Extension Long Range Plan

North Carolina's plant production systems will become more profitable and sustainable.

Value* Outcome Description
402Number of crop (all plant systems) producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
2Number of Extension initiated and controlled County demonstration test sites (new required for GLF/PSI reporting)
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
60Number of crop (all plant systems) producers adopting best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
555000Net income gains realized by the adoption of best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
37Number of producers reporting increased dollar returns per acre or reduced costs per acre
* Note: Values may include numbers from multi-county efforts.

North Carolina's animal production systems will become more profitable and sustainable.

Value* Outcome Description
188Number of animal producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
82Number of animal producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
82000Net income gains by producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
* Note: Values may include numbers from multi-county efforts.

Producers will increase sales of food locally to more agriculturally aware consumers through market development, producer and consumer education, and new farmer and infrastructure support.

Value* Outcome Description
20Number of producers who gain skills or knowledge to increase production for local markets.
155Number of children/youth who improved knowledge of local food and agricultural systems.
15Number of individuals who gain knowledge or acquire skills related to vegetable/fruit gardening, and if also reporting under Urban and Consumer Agriculture Objective, divide up the reported number appropriately between the two objectives to avoid duplication.
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
100Number of producers selling their agricultural products to local markets (direct, intermediated/food service, institutional) for consumption in NC.
20Number of new farms (beginning farmers) selling into local markets for local consumption (in this reporting period).
* Note: Values may include numbers from multi-county efforts.

Agricultural producers, workers, food handlers and consumers will adopt safer food and agricultural production, handling, and distribution practices that reduce workplace and home injuries/illnesses, enhance food security, and increase the quality and safety of food that North Carolinians prepare and consume.

Value* Outcome Description
69Number of pesticide application credit hours provided
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
15Number of persons certified in Good Agricultural Practices (GAPs) or Good Handling Practices (GHPs)
* Note: Values may include numbers from multi-county efforts.

Individuals and groups will acquire leadership and decision making capacities needed to guide and actively participate in local and state organizations.

Value* Outcome Description
5Number of adults increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
3Number of adults assuming new/expanded leadership roles in the community
61Number of youth increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
14Number of youth assuming new/expanded leadership roles in the community
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
5Number of adults increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
3Number of adults assuming new/expanded leadership roles in the community
61Number of youth increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
14Number of youth assuming new/expanded leadership roles in the community
* Note: Values may include numbers from multi-county efforts.

Youth and adults will address community issues and/or challenges through volunteerism.

Value* Outcome Description
25Number of adult participants acquiring the skills needed to serve as a volunteer
5Number of youth participants reporting aspirations to serve in new or expanded volunteer roles in community
2Number of adult participants reporting aspirations to serve in new or expanded volunteer roles in community
52Number of hours adult volunteer training conducted
10Number of hours youth volunteer training conducted
9Number new volunteers recruited
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
4Increased number of hours contributed by trained youth volunteers
62Increased number of hours contributed by trained adult volunteers
1Number of youth volunteers serving in new or expanded roles within Extension
4Number of adult volunteers serving in new or expanded roles within Extension
2Number of youth volunteers serving in new or expanded roles beyond Extension, including community boards and task forces
1Number of youth volunteers recruiting and/or training new volunteers
1Number of adult volunteers recruiting and/or training new volunteers
* Note: Values may include numbers from multi-county efforts.

Community members, organizations and local government will engage in collaborative dialog and decision-making to build economically, socially and environmentally resilient communities. This will be done through inclusive engagement, partnership building, and/or community planning.

Value* Outcome Description
45Number of participants increasing knowledge and skills in convening and leading inclusive, representative groups (including limited resources, new resident, or immigrant groups) for evidence based community development
25Number of participants developing skills in leading community, economic, and/or disaster planning and change
6Number of participants who increased their awareness, knowledge or skill in business related topics (e.g., management, product development, marketing, business structure options, business law and/or liability)
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
14Number of businesses created, retained, or expanded due to Extension’s community and economic development programming
6Number of participants who report new or expanded leadership roles and opportunities undertaken
15000Dollar value of in-kind resources (funding, in-kind service or volunteers) contributed to Projects or Programs in which Extension was critically involved by an organization or community to support community or economic development work
* Note: Values may include numbers from multi-county efforts.

Futures that Work: School to Career Pathways

Value* Outcome Description
16Number of teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
480Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
259Total number of female participants in STEM program
13Number of high school age youth (students) participating as members of 4-H clubs
187Number of youth (students) increasing knowledge of career/employability skills
1Number of adults increasing knowledge of career/employability skills
82Number of youth (students) increasing knowledge of entrepreneurship
5Number of adults increasing knowledge of entrepreneurship
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
16Number of teachers using 4-H STEM (Science, Technology, Engineering, Math) curriculum in their classrooms
341Number of youth (students) gaining knowledge in STEM (Science, Technology, Engineering, Math)
135Number of youth (students) gaining career / employability skills
1Number of adults gaining career / employability skills
57Number of youth (students) gaining entrepreneurship skills
4Number of adults gaining entrepreneurship skills
* Note: Values may include numbers from multi-county efforts.

Consumers and communities will enhance the value of plants, animals, and landscapes while conserving valuable natural resources and protecting the environment.

Value* Outcome Description
5Number of participants improving knowledge, attitude, skills and aspirations regarding gardening and landscape practices including plant selection and placement, turfgrass management, soil management, growing food, water conservation and water quality preservation, storm water and erosion management, green waste management, pest and wildlife management
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
3Number of participants who use extension-recommended best management practices in landscapes, turf, and gardens, including pest (insect, weed, disease) management, fertility management, water conservation, water quality preservation and pruning techniques
* Note: Values may include numbers from multi-county efforts.

Youth and adult program participants will make healthy food choices, achieve the recommended amount of physical activity and reduce risk factors for chronic diseases.

Value* Impact Description
110Number of youth increasing their fruit and vegetable consumption
* Note: Values may include numbers from multi-county efforts.

IV. Number of Contacts Made by Extension

Type of ContactNumber
Face-to-face* 8,915
Non face-to-face** 5,528
Total by Extension staff in 2017 14,443
* Face-to-face contacts include contacts that Extension personnel make directly with individuals through one-on-one visits, meetings, and other activities where staff members work directly with individuals.
** Non face-to-face contacts include contacts that Extension personnel make indirectly with individuals by telephone, email, newsletters, news articles, radio, television, and other means.

V. Designated Grants Received by Extension

Type of GrantAmount
Contracts/Grants $252,550.00
Gifts/Donations $4,860.00
In-Kind Grants/Donations $0.00
United Way/Foundations $0.00
User Fees $22,688.36
Total $280,098.36

VI. Volunteer Involvement in Extension Programs

Number of Volunteers* Number of Volunteer Hours Known client contacts by volunteers Dollar Value at 24.69
4-H: 225 608 1,327 $ 15,012.00
Advisory Leadership System: 0 0 0 $ 0.00
Extension Community Association: 0 0 0 $ 0.00
Extension Master Gardener: 5 161 460 $ 3,975.00
Other: 33 354 356 $ 8,740.00
Total: 263 1123 2143 $ 27,727.00
* The number of volunteers reflects the overall number of volunteers for multiple events.

VII. Membership of Advisory Leadership System

Madison County Extension Advisory Council
Tommy Justice
Francis Ramsey
Fred Treadway
Veda Davis
David Wyatt
Connie Buckner
Caroline Davis
Rob Kraft
Melanie Kraft
Chris Owen
June Trevor
Grainger Caudle
James Lounsbury
Lynn Bowles
Laura Ponder
Drew Yost
4-H Advisory Council Members
Laura Ponder
Dianne Tollman
Terri Farless
Donna Yost
Claire Gillespie
Dorothy Crowell
Drew Yost

Foods and Nutrition/ Health/ Food Safety Program Committee
Deana Stephens
Sharon Norton
Jodi Brazil
Patti Booth


Child Health Program Committee
Lynn Bowles
Laura Kirkpatrick
June Trevor
Steve Loftis
Cheryl Linville
Rebecca Sharp
Sid Jordan
Jodi Brazil
Vicki Baldwin
Kimberley Hayes
Amelia Parker
Carolyn Moser
Rachel Smith
Deana Stevens
June Trevor
Nancy Wild
Farmland Preservation
Harold Hunter
Ricky Reeves
David Wyatt
Tyler Ross
Brandon Young
Charles Zink
Maurice McAlister
Alternative Ag. Program Committee
Aubrey Raper
Melissa Harwin
Luther Ball
Rodney Webb
4-H School Enrichment
Pauline Cheek
Caroline Davis
Lindsay Montgomery
Jennifer McHone
Nicole Norton
Waynette Wilson
Family and Consumer Sciences Sub ALS
Jodi Brazil
Deana Stephens
Barbara Stone
Melissa Harwin
Lynn Bowles
Amy Rabb
Julie Yang
Agriculture Agency committee
Tyler Ross
Chad Ayers
Brandon Young
Sara Nichols
Kevin Robinson
Molly Nicholi
Charlie Zink
Kendra Norton
Chris Leek
Bill Glenn
Spencer Blevins
Livestock/Forage/Row Crop committee
Harold Hunter
Shannon Roberts
Steve Robertson
Robin Reeves-Singleton
Commercial Horticulture committee
Michael Boone
Carson King
Edward Jones
Michael Coates

VIII. Staff Membership

Ross Young
Title: County Extension Director
Phone: (828) 649-2411
Email: ross_young@ncsu.edu

Elizabeth Ayers
Title: Extension Agent, Agriculture
Phone: (828) 649-2411
Email: elizabeth_ayers@ncsu.edu
Brief Job Description: Agriculture Extension Agent

Cathy Brackins
Title: County 4-H Assistant
Phone: (828) 649-2411
Email: cathy_brackins@ncsu.edu

Rebecca Bradley
Title: Extension Agent, Agriculture - Livestock, Agronomy and Consumer Horticulture
Phone: (828) 649-2411
Email: rebecca_bradley@ncsu.edu

Brent Buchanan
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (315) 212-1277
Email: babuchan@ncsu.edu
Brief Job Description: Dairy Extension Programming in Western North Carolina Counties of Haywood, Madison, Buncombe, Transylvania, Henderson, Yancey, McDowell, Polk, Rutherford, Mitchell, Avery, Burke, Cleveland, Watauga, Caldwell, Catawba, Lincoln, Gaston, Ashe, Wilkes, Alexander, Iredell, Alleghany, Surry, Yadkin, and Davie.

Magen Caldwell-Woody
Title: County Extension Administrative Assistant
Phone: (828) 649-2411
Email: magen_caldwell@ncsu.edu

Sue Estridge
Title: Area Agent, Family and Consumer Sciences
Phone: (828) 649-2411
Email: sue_estridge@ncsu.edu

Lauren Greene
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (336) 651-7347
Email: lauren_greene@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Eve Kindley
Title: Extension Agent, 4-H Youth Development
Phone: (828) 649-2411
Email: eve_kindley@ncsu.edu

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Craig Mauney
Title: Area Specialized Agent, Agriculture - Commercial Vegetables & Fruits
Phone: (828) 684-3562
Email: craig_mauney@ncsu.edu
Brief Job Description: Provides educational opportunities, training and technical support to commercial fruit and vegetable growers, agents, and industry in Western NC.

Currey Nobles
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-9520
Email: canobles@ncsu.edu

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Debbie Stroud
Title: Area Specialized Agent, Consumer and Retail Food Safety
Phone: (919) 515-9149
Email: dlstroud@ncsu.edu
Brief Job Description: Area Specialized Agents in Consumer and Retail Food Safety help to ensure that Family and Consumer Sciences (FCS) Agents have access to timely, evidence-based food safety information. This is accomplished by (1) working with FCS Agents in their counties, (2) developing food safety materials and (3) planning and implementing a NC Safe Plates Food Safety Info Center.

Amanda Taylor
Title: Area Specialized Agent, Nursery and Greenhouse, Western Region
Phone: (828) 475-2915
Email: amanda_jo_taylor@ncsu.edu
Brief Job Description: Provides programming to commercial nursery and greenhouse producers in Alexander, Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Catawba, Cherokee, Clay, Cleveland, Gaston, Graham, Haywood, Henderson, Jackson, Lincoln, Macon, Madison, McDowell, Mitchell, Polk, Rutherford, Swain, Transylvania, Watauga, Wilkes, and Yancey Counties.

Skip Thompson
Title: Area Specialized Agent, Agriculture - Aquaculture
Phone: (828) 456-3575
Email: Skip_Thompson@ncsu.edu
Brief Job Description: Provide educational opportunities and technical support to the trout and carp aquaculture industries in 38 counties and the Eastern Band of Cherokee Indians (EBCI) in western North Carolina. Fish health, production management, and waste management educational programs will assist trout farmers, fee-fishing pond managers, carp ponds and trout fingerling producers with the management and sustainability of their facilities.

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 250-1112
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Madison County Center
258 Carolina Ln
Marshall, NC 28753

Phone: (828) 649-2411
Fax: (828) 649-2020
URL: http://madison.ces.ncsu.edu