2017 Moore County Program Impact Report

Approved: January 25, 2018

I. Executive Summary

Executive Summary

The 2017 economy in Moore County was impacted by no less than three forces, a population that has almost reached 100,000, the continuing decline in tobacco production, and agriculture unit prices and production drops from national and international competition. These forces were magnified by dry and wet weather conditions. With agriculture as one of the largest economic sectors in the county, it has been the focus of many partners in the region that include Cooperative Extension, Soil and Water/Natural Resources Conservation Service, county partners and local economic development organizations. Cooperative Extension is the lead education organization for areas including, profitable agriculture, adult and youth leadership development (4-H and Master Gardeners) and healthy families. With the support and leadership of volunteers, 6,287 hours were devoted to Extension programming efforts at a value of $151,768. Effective programs were shared in the community through Master Gardener Volunteers, 4-H volunteers, farm commodity organizations and ECA members. Through Extension staff efforts $49,000 in grant funding and an additional $10,529 in donations were procured to enhance programs reaching more citizens in Moore County.

The educational goals of Profitable Agriculture & Local Foods, Youth Development, and Healthy Families represent the identified needs of Moore County. These goals were implemented in a variety of delivery methods designed to most effectively reach target audiences. The descriptions below highlight some of the impacts Extension programs made in 2017:

Critical to the success of local foods is to educate local consumers about local farmers, their challenges, and where and how to access local foods. Cooperative Extension worked with the Sandhills Farm to Table Cooperative, speaking at the annual members meeting about the benefits of local food systems to farmers. Four farm tours were also held with a total attendance of 144. Cooperative Extension helped foster the opening and garner farmer support of the Sandhills AGInnovation Center in Richmond County. The AGInnovation Center, although housed in the adjacent county, will give Moore County farmers and area farmer cooperatives, like the Sandhills Farmers' Cooperative, greater access to institutional and commercial markets by aggregating vegetable and fruit crops from small and medium-sized farms. Three season-extension workshops were held for produce producers, as well as, a resource meeting that introduced growers to buyers to help farmers increase capacity in production and secure profitable markets.

Among plant production system, 281 farmers and commercial pesticide applicators were trained by Extension in 2017, and an additional 10 new applicators received training that enabled them to obtain a new license. Pesticide label review, calibration, pest identification, and worker and handler safety were covered. Best management practices for soybeans, tobacco, and turf & ornamental, peaches, blueberries, and aquatic weed management were also covered in eleven separate meetings. Agriculture Extension Agents also conducted on-farm and research station demonstrations for cover crops and compost applications. The number of farms and acreage planted in legume cover crops has doubled over the past five years, to approximately 2,582 acres. Use of on-farm composting and commercially prepared compost has increased by similar amounts.

Livestock production in Moore County ranks 27th in the state, resulting in about $147,246,000 in annual sales. Livestock sales in Moore County represent about 91% of the agricultural products sold. During 2017, 95 livestock producers were trained in best management practices including nutrient and pasture management, waste management, animal husbandry and animal selection for improved genetics and optimal market pricing, financial farm management, and record keeping. Sixty beef producers were schooled and received their beef quality assurance certification. Among the equine industry, forty-two horse owners were trained in best forage and over-wintering practices. The net income gain earned by livestock producers adopting recommended Extension best management practices was $91,500.

Moore County 4-H strives to explore and share the benefits of STEM (science, technology, engineering, and mathematics) through a variety of youth programs. Moore County 4-H partnered with the Moore County School system and trained 17 second grade teachers to implement the embryology project in their respective classrooms. Through this project, 267 students studied the developmental cycle of chickens from the embryonic state to hatching. One-hundred-forty-one Moore youth ranging in ages 5-18 participated in nine innovative 4-H summer programs that included two new week-long day camps: 4-H Livestock Camp introduced campers to animal science that included career exploration and the scientific aspects of livestock development and care, animal husbandry, nutrition, health, and industry standards for cattle, horses, sheep, goats, pigs, and poultry; and Imagination in Action gave youth the opportunity to explore the theater arts and gain communication skills by taking a play and implementing all stages of production from character selection, set and costume design, performance practice and stage choreography, and finally presenting a performance of the play in front of an audience. Additionally, residential and outdoor adventure camps presented 12 youth with opportunities to gain skills in swimming and canoeing while teaching them about the environmental and conservation issues of our natural resources. The Farm to Fork camp program taught eight participants how to live a healthy lifestyle by exploring the nutrients foods provide, learning where food comes from, how to prepare it and the importance of physical activity. The 4-H agent also partnered with Moore County Administration to transform and market the new Government Leadership Academy program which places high school students in internships throughout county government. Two participants received unique learning experiences by participating in on-the-job training with Moore County Governmental agencies. Participants gained work-readiness skills while learning how government affects our daily lives. Finally, seven 4-H community clubs provided 71 4-Hers year-long opportunities to develop leadership and life skills through community service projects, participating in selected 4-H projects, 4-H presentations, and 4-H record keeping. Through the 4-H club structure, a new Teen Council was formed. The Teen Council gives adolescent 4-H members leadership opportunities by encouraging them to serve as mentors to younger 4-H members, assisting them to plan and orchestrate county-wide 4-H projects, and inspiring them to take on district and state 4-H leadership positions.

Extension recognizes that the family is cornerstone of society and strong healthy families build resilient communities. Unfortunately, with nearly 70% of adults and 1/3 of children being overweight or obese, the health and overall well-being of families are at risk for heart disease, high blood pressure, diabetes and other dietary and lifestyle-related chronic diseases that lower the quality of life. Extension's Family and Consumer Sciences programs address and teach health and wellness skills through nutrition education, food preparation, food preservation, and safe food handling practices designed to improve the dietary practices of individuals and families. The Family and Consumer Sciences Extension agent also contributes to the economic viability of local restaurants and the promotion of local foods by providing food safety certification training that results in food safety managers and their staff obtaining mandated health department certifications. However, during 2017 Moore County was without a Family and Consumer Sciences agent for the first quarter of the year. Once hired, the new Family and Consumer Sciences agent addressed childhood obesity by providing Moore County childcare providers childhood nutrition and food safety training. As a result of the training 92% of participants indicated they learned about the nutritional needs of children under five, 52% of the providers indicated that they plan to conduct an annual assessment of their respective centers' nutrition program and 41% of providers indicated that though they already do this, they will continue routinely evaluating their centers' nutritional practices. These practices if utilized in the childcare centers can help curve the trend of childhood overweight and obesity which studies show leads to the onset of chronic diseases in adulthood.

II. County Background

Moore County is a large rural county with eleven incorporated small towns. The county covers almost 700 square miles of land area in central North Carolina. It is part of a region known as the “Sandhills”, and borders Cumberland, Harnett, Hoke, Scotland, Richmond, Montgomery, Randolph, Chatham, and Lee counties. Moore County is characterized by the sandy soil and rolling hills. The 2012 Census reveals that Moore County’s population is projected to be 90,302, an increase of 17.1% or 15,534 people since Census 2000. By the end of 2017 the population is estimated to be at 94,350. The NC State Demographics Office projects that by the year 2030, the county’s population will be over 110,000.

Tourism, agriculture, health care, education and government are the largest economic sectors and employers. Agriculture in the Sandhills makes up close to 20% of the economic output based on dollars of production. Moore County has seen an increase in the number of people aged 20 to 45 moving to the area, as more and more people in this age group are discovering the business and employment opportunities, safe neighborhoods, good schools, and the realignment of Fort Bragg. Our communities continue to attract active retirees as well. Moore County is growing, but with its large land area, it maintains a more rural, uncongested feeling.

The county's northern half is considered part of the Southern Piedmont area in North Carolina with rolling hills and predominantly deciduous forests. The county historically has water supply issues due to its geography and geology. The county's lower portion is a part of the Sandhills Region characterized by longleaf pines, scrub oaks and sandy soils.

According to the United States Department of Agriculture Census of Agriculture, twenty thousand acres of farmland was lost to urbanization pressures since 2007, fortunately this trend has slowed but continues to be a concern. Moore County has lost more farmland than all but three counties in the state that leads the nation in farmland lost.

The local Extension staff's 2007 Environmental Scan collected detailed demographic and programmatic information. The 2017 Plan of Work uses that data along with other needs assessment data collected throughout 2008-2016. Program committees, volunteers, and clients are routinely consulted in facilitated discussion in both paper and online surveys.

Educational programs are developed from these responses and include: Profitable Agriculture & Local Foods, Leadership Development, and Healthy Families. These program goals are endorsed by the Moore County Advisory Council and will guide the program moving forward.

Extension has been actively involved in public policy education and facilitates community issues. Extension partners with Moore County Government, the Moore County Chamber of Commerce, Partners in Progress (local economic development) to develop adult community leaders through the Moore County Leadership Institutes, Sandhills Farm School and more. Youth gain leadership skills through the 4-H and youth leadership program.

III. Objectives to Address the Cooperative Extension Long Range Plan

North Carolina's plant production systems will become more profitable and sustainable.

Value* Outcome Description
40Number of crop (all plant systems) producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
11Number of Extension initiated and controlled County demonstration test sites (new required for GLF/PSI reporting)
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
408Number of crop (all plant systems) producers adopting best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
180000Net income gains realized by the adoption of best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
70Number of producers reporting increased dollar returns per acre or reduced costs per acre
62Number of producers reporting reduction in fertilizer used per acre
30Number of acres in conservation tillage or other Best Management Practice
* Note: Values may include numbers from multi-county efforts.

North Carolina's animal production systems will become more profitable and sustainable.

Value* Outcome Description
95Number of animal producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
71Number of animal producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
91500Net income gains by producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
22Number of animal producers implementing Extension-recommended best management practices for animal waste management
40Tons of livestock organic by-products utilized (nutrients from waste, compost, etc)
20000Net income gain by using livestock organic by-products instead of synthetic fertilizers
* Note: Values may include numbers from multi-county efforts.

Producers will increase sales of food locally to more agriculturally aware consumers through market development, producer and consumer education, and new farmer and infrastructure support.

Value* Outcome Description
50Number of producers who gain skills or knowledge to increase production for local markets.
486Number of adults (including producers, food business owners, etc.) who improved knowledge of local food and agricultural systems.
64Number of children/youth who improved knowledge of local food and agricultural systems.
90Number of individuals who gain knowledge or acquire skills related to vegetable/fruit gardening, and if also reporting under Urban and Consumer Agriculture Objective, divide up the reported number appropriately between the two objectives to avoid duplication.
100Number of producers who improve local food marketing skills or knowledge.
8Number of individuals who learn how to prepare local foods, including through use of home food preservation techniques.
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
8Number of new and existing access points for consumers that expand or improve their offering of local fruits and vegetables. Access points include farmers markets, retail stores, school food programs, community gardens, institutions other than schools (e.g. hospitals, universities, etc.), and other systems/access points not noted (e.g. restaurants, etc.).
77Number of producers selling their agricultural products to local markets (direct, intermediated/food service, institutional) for consumption in NC.
44Number of producers who diversified their marketing strategies into local markets (direct, intermediated/food service, institutional).
76000Gross sales of local foods by producers. (Increase in gross sales to be calculated at the state level.)
48Number of producers (and other members of the local food supply chain) who have increased revenue.
6Number of new farms (beginning farmers) selling into local markets for local consumption (in this reporting period).
2Number of new local food value chain businesses, other than farms (in this reporting period).
30307Number of pounds of local foods donated for consumption by vulnerable populations.
315Number of youth who grow food in school gardens.
45Number of individuals who begin home food production by starting a vegetable and/or fruit garden, and if also reporting under Urban and Consumer Horticulture Objective, divide up the reported number appropriately between the two objectives to avoid duplication.
* Note: Values may include numbers from multi-county efforts.

Agricultural producers, workers, food handlers and consumers will adopt safer food and agricultural production, handling, and distribution practices that reduce workplace and home injuries/illnesses, enhance food security, and increase the quality and safety of food that North Carolinians prepare and consume.

Youth and adults will address community issues and/or challenges through volunteerism.

Value* Outcome Description
5Number of adult participants acquiring the skills needed to serve as a volunteer
5Number of adult participants reporting aspirations to serve in new or expanded volunteer roles in community
63Number of hours adult volunteer training conducted
3Number new volunteers recruited
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
149Increased number of hours contributed by trained adult volunteers
6Number of youth volunteers serving in new or expanded roles within Extension
3Number of adult volunteers recruiting and/or training new volunteers
* Note: Values may include numbers from multi-county efforts.

Futures that Work: School to Career Pathways

Value* Outcome Description
17Number of teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
288Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
166Total number of female participants in STEM program
14Number of high school age youth (students) participating as members of 4-H clubs
8Number of youth (students) increasing knowledge of career/employability skills
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
17Number of teachers using 4-H STEM (Science, Technology, Engineering, Math) curriculum in their classrooms
288Number of youth (students) gaining knowledge in STEM (Science, Technology, Engineering, Math)
8Number of youth (students) gaining career / employability skills
* Note: Values may include numbers from multi-county efforts.

North Carolinians will make decisions and adopt practices that implement effective resource protection and conservation.

Consumers and communities will enhance the value of plants, animals, and landscapes while conserving valuable natural resources and protecting the environment.

Youth and adult program participants will make healthy food choices, achieve the recommended amount of physical activity and reduce risk factors for chronic diseases.

Value* Impact Description
8Number of youth increasing their fruit and vegetable consumption
8Number of participants increasing their physical activity
* Note: Values may include numbers from multi-county efforts.

IV. Other Objectives

2015 County Plan of Work

V. Number of Contacts Made by Extension

Type of ContactNumber
Face-to-face* 5,773
Non face-to-face** 11,609
Total by Extension staff in 2017 17,382
* Face-to-face contacts include contacts that Extension personnel make directly with individuals through one-on-one visits, meetings, and other activities where staff members work directly with individuals.
** Non face-to-face contacts include contacts that Extension personnel make indirectly with individuals by telephone, email, newsletters, news articles, radio, television, and other means.

VI. Designated Grants Received by Extension

Type of GrantAmount
Contracts/Grants $49,000.00
Gifts/Donations $6,428.80
In-Kind Grants/Donations $0.00
United Way/Foundations $4,100.00
User Fees $8,325.00
Total $67,853.80

VII. Volunteer Involvement in Extension Programs

Number of Volunteers* Number of Volunteer Hours Known client contacts by volunteers Dollar Value at 24.69
4-H: 51 788 589 $ 19,456.00
Advisory Leadership System: 0 0 0 $ 0.00
Extension Community Association: 0 0 0 $ 0.00
Extension Master Gardener: 486 5,467 11,310 $ 134,980.00
Other: 9 32 34 $ 790.00
Total: 546 6287 11933 $ 155,226.00
* The number of volunteers reflects the overall number of volunteers for multiple events.

VIII. Membership of Advisory Leadership System

Advisory Council
David Johnson
Doug Powers
John F. Burns
Mamie Legrand
Mike Rowland
Neil Godfrey
Paul Jett
Rebecca Wood
Seth Holt
Master Gardener Advisory Committee
Amy Rozycki
Ginger Minichiello
Ira Rozycki
Phyllis Schuck
Betsy Spencer
Patti Cleary
JoAnn Erickson
Toye Payne
Gloria Polakof
Horticultural Program Committee
Jim Westmen
Brad Boyd
Mark Thompson
Jose Benitez
Paige Burns
Minda Daughtry
Brad Thompson
4-H and Youth
Sharon Brower: Clever Clovers 4-H
Shannon Bullard: Growing Farmers Livestock 4-H
Mary Cummings: Robbins 4-H
Mamie LeGrand: Dare to Be Different 4-H
Phyllis Schuck: Clever Clovers
Sam Southard: Moore Saddle Time
Beth Younger: Bow-Legged Bunch
Livestock Advisory
Shannon Bullard
Pam Cameron
Thomas Cameron
Yates Hussey
Sue Stovall
Steve Talbert

Sandhills Sustainable Agriculture Committee
Gary Priest
Karen Ring
Rickie DeWitt
Bryan Wilson
Davon Goodwin

IX. Staff Membership

Deborah McGiffin
Title: County Extension Director
Phone: (910) 947-4650
Email: deborah_mcgiffin@ncsu.edu
Brief Job Description: Provides leadership and manages resource development for all county Extension program areas. Maintains an effective advisory leadership system representative of the county program of work. Responsible for marketing Extension programs and their impacts. Coordinates staff development and training, conducts performance evaluations, and aligns staff work responsibilities to county Plan of Work.

Brandi Carter
Title: County Extension Administrative Assistant
Phone: (910) 947-3188
Email: brandi_carter@ncsu.edu

Candice Christian
Title: Area Specialized Agent, Consumer and Retail Food Safety
Phone: (919) 515-9148
Email: Candice_Christian@ncsu.edu
Brief Job Description: The overall goal of the Area Specialized Agents (ASAs) in Consumer & Retail Food Safety is to support FCS Agents in delivering timely and evidence-based food safety education and information to stakeholders in North Carolina.

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Richard Goforth
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (704) 283-3801
Email: richard_goforth@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu

Colby Lambert
Title: Area Specialized Agent, Forestry
Phone: (910) 814-6041
Email: colby_lambert@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to forest landowners, agents, and forest industry in eastern North Carolina.

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Kelly McCaskill
Title: Extension Agent, Agriculture - Livestock and Field Crops
Phone: (910) 947-3188
Email: kelly_mccaskill@ncsu.edu

Sarah Miller
Title: Extension Agent, 4-H Youth Development
Phone: (910) 947-3188
Email: sarah_miller@ncsu.edu

Currey Nobles
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-9520
Email: canobles@ncsu.edu

Angela Priest
Title: County Extension Support Specialist
Phone: (910) 947-3188
Email: angela_priest@ncsu.edu

Janice Roberts
Title: Area Agent, Family and Consumer Sciences
Phone: (910) 997-8255
Email: janice_roberts@ncsu.edu

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Allan Thornton
Title: Area Specialized Agent, Agriculture - Commercial Vegetables and Fruits
Phone: (910) 592-7161
Email: allan_thornton@ncsu.edu
Brief Job Description: Vegetable Extension Specialist. Conducts Extension and applied research programs for commercial vegetable and fruit growers and agents in eastern North Carolina.

Taylor Williams
Title: Extension Agent, Agriculture
Phone: (910) 947-3188
Email: taylor_williams@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 250-1112
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

X. Contact Information

Moore County Center
707 Pinehurst Ave
Agricultural Center
Carthage, NC 28327

Phone: (910) 947-3188
Fax: (910) 947-1494
URL: http://moore.ces.ncsu.edu