2019 Nash County Program Impact Report

Approved: January 21, 2020

I. Executive Summary

The Cooperative Extension program in Nash County connects the resources and knowledge of our state's land-grant universities to people in our county through informal educational opportunities. Our efforts are guided by the needs and issues identified in the county and our staff develop programs to address those critical needs with the resources available. Nash County Cooperative Extension team helped create prosperity for Nash County through programs and partnerships focused on agriculture and food, health and nutrition, community development and 4-H youth development.

Nash County 2019 programmatic highlights:
- 156 workshops, programs, tours, training, field days and meetings provided for 4521 Nash County participants
- 270,993 people made contact with our extension services through agent contact, volunteer led contact or through non face to face contact
- 197 people reported developing skills in leading community, economic, and/or disaster planning and change
- 14 people reported gaining basic financial management knowledge and/or skills (such as; budgeting, record keeping, goal setting, writing goals, consumer decision-making)
- 889 farmers who produce crops reported an increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
- 74 animal producers who increased knowledge of farm business management, business planning, financial management, marketing, or estate planning
- 1924 Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
- 4393 Number of youth increasing knowledge of life skills development
- 65 (K-5th grade) teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
- 356 participants used extension-recommended pest management practices in homes, public facilities, businesses or in community pest management programs
- 310 food handlers received food safety training and education in safe food handling practices (new required data for federal reporting)
- 275 school personnel who increase their knowledge of School HACCP principles
- 745 volunteers provided 3,544 hours to reach 4,842 Nash County citizens at a cost value of $90,124

Our County Plan of Work seeks to positively impact many of these issues through extension education. Extension educational programs will continue to target the county's productive and profitable agricultural industry. The production and sales of local foods will be encouraged with continued management of a regional farmer’s market in Rocky Mount, N.C. The limited resource audience will be intentionally targeted with extension educational programs for financial management, leadership development, entrepreneurship and community development. Additional youth and parents will be involved in the dynamic "Learn By Doing" 4-H Youth Development program.

II. County Background

Nash County is a thriving community home to 93,991 residents located just east of the Research Triangle (Raleigh-Durham-Chapel Hill) with a diverse workforce and a prospering local economy that offers distinct advantages for growing industries. The 2018 national census describes this population to be 55% white, 40% African American, 7% Latino and 4% other. A significant portion of this population has limited resources which hampers their economic and social advancement. While Nash has traditionally been an agricultural county, it is one of eastern North Carolina’s few major health care, manufacturing and retail trade centers.

Agricultural production and the growing climate of local foods continue to strongly influence local decision making. Today, 430 farm operations manage an estimated 90,000 acres of crop and pasture land, producing a broadly diversified list of crops and livestock. The county’s estimated annual farm income is approaching $200 million. There is increasing interest in purchasing safe-to-eat, locally grown food. A few more than half of the primary farm operators indicate their primary occupation to be farming. Interestingly, approximately two-thirds of Nash crop land is owned by non-farming landowners, who lease their land to active farmers. Soybean is the largest crop grown in the county at 29,592 acres. Most of the Nash County soybean crop is crushed and used as a protein supplement in livestock feed rations. Flu-cured tobacco acreage increased 119 acres to 8,454 acres. Wheat acreage is relatively stable at 2,934 acres. Cotton acreage significantly increased over 2,000 acres to 9,908 acres after a drastic decrease in 2016. Farmers reported planting 8,136 acres of sweet potatoes with 90.5% being the Covington variety making Nash County #3 in the state for overall production. New agriculture crops include Stevia at 74 acres and Industrial Hemp at 10.5 acres. Poultry and eggs continue to be Nash County’s highest valued agricultural commodities, with flu-cured tobacco and sweet potatoes close behind. While crop farmers suffer from lower crop market prices, livestock and poultry production benefits from the currently lower prices for corn and wheat and moderate soybean prices. Crop production in Nash County is in the top 10 of cash receipts at $105,431 and the annual estimated farm gate gross receipts for agricultural products grown are approximately $189 million.

Nash County faces challenges. The developing nature of the county is generating concern for the county’s lack of formalized farmland preservation. The high school graduation rate is 83%. The county is included in a 4-county region having North Carolina’s greatest occurrence of childhood and adult obesity. While progress is being made, the public water system is not yet serving all large rural areas of the county. High speed internet connectivity is not available county-wide at reasonable cost however the availability to all continue to be important to local government. Nash County’s labor force declined from 43,333 in April 2017 to 42,967 in April of 2018 .The number of local jobs has declined, with a shift away from manufacturing to lower paid service jobs.

Key leaders of Nash County and customers of the Nash County Extension program were involved in the process of identifying the top issues and needs of the county. Conversations, focus groups and evaluations from stakeholders and Nash County citizens were the primary methods used to identify issues impacting the county's quality of life. The following focus areas were identified:

* Agriculture Productivity and Sustainability including traditional row crops, produce, livestock and the green industry
* Youth Leadership Development
* Nutrition Education
* Local Food Systems and Food Insecurity

This 2019 County Plan of Work seeks to positively impact many of these issues through extension education. Extension educational programs will continue to target the county's productive and profitable agricultural industry. The production and sales of local foods will be encouraged with continued management of a regional farmer’s market in Rocky Mount, N.C. The limited resource audience will be intentionally targeted with extension educational programs for financial management, leadership development, entrepreneurship and community development. Additional youth and parents will be involved in the dynamic "Learn By Doing" 4-H Youth Development program.

III. Objectives to Address the Cooperative Extension Long Range Plan

Our plant production programs improve production, profitability, and sustainability of the agriculture sector.

Value* Outcome Description
5Number of producers who gain skills or knowledge to increase production for local markets.
198Number of pesticide applicators receiving continuing education credits
16Number of pesticide credit hours provided
8Number of Certified Crops Advisors receiving continuing education credits
889Number of crop (all plant systems) producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
6Number of Extension initiated and controlled county demonstration test sites
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
2Number of producers who diversified their marketing strategies into local markets (direct, intermediated/food service, institutional).
1Number of new farms (beginning farmers) selling into local markets for local consumption (in this reporting period)
2Number of producers reporting reduction in fertilizer used per acre
35000Number of acres in conservation tillage or other Best Management Practice
168Number of crop (all plant systems) producers adopting best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
* Note: Values may include numbers from multi-county efforts.

Our family and consumer sciences programs improve the well-being of individuals, families, and communities.

Value* Outcome Description
47Number of adults increasing knowledge of life skills (such as goal setting, stress management, self-care and healthy relationships)
14Number of adults increasing their knowledge of community resources
14Number of people gaining basic financial management knowledge and/or skills (such as; budgeting, record keeping, goal setting, writing goals, consumer decision-making)
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
17Number of adults using effective life skills (such as goal setting, stress management, self-care and healthy relationships)
14Number of people implementing basic financial management strategies (such as; developing a budget, keeping records, etc.)
* Note: Values may include numbers from multi-county efforts.

Our animal production programs improve production, profitability, and sustainability of the agriculture sector.

Value* Outcome Description
12Number of producers who gain skills or knowledge to increase production for local markets.
74Number of animal producers who increased knowledge of farm business management, business planning, financial management, marketing, or estate planning.
35Number of animal producers who learned how to develop a management plan (i.e. grazing plan, feeding plan, drought plan, business plan, disaster plan, etc.)
16Number of producers who increased knowledge of pasture/forage management practices (field improvement, herbicide management, grazing season extension, weed control, forage quality, haylage production, nitrate testing, etc.)
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
2Number of new farms (beginning farmers) selling into local markets for local consumption (in this reporting period)
* Note: Values may include numbers from multi-county efforts.

Our natural resource and environmental programs conserve our precious natural resources and maintain a clean and healthy environment.

Our community development programs build strong and thriving communities.

Value* Outcome Description
58Number of participants who improved knowledge of local food and agricultural systems
96Number of adult participants acquiring the skills needed to serve as a volunteer
83Number of participants that increase their knowledge of disaster preparedness planning, mitigation and recovery
114Number of participants acquiring knowledge and skills to convene and lead inclusive groups
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
350Dollar value of in-kind resources contributed by organizations or community
2Number of (eg., community and economic development, land use, disaster, etc.) new, revised or adopted plans that have begun to be implemented in communities, organizations, local governments, or businesses
* Note: Values may include numbers from multi-county efforts.

Our 4-H youth development programs grow the skills young people need to succeed in life and career.

Value* Outcome Description
65Number of teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
1924Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
232Number of high school age youth (students) participating as members of 4-H clubs
4393Number of youth increasing knowledge of life skills
65Number of children/youth who improved knowledge of local food and agricultural systems.
229Number of youth increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
129Number of youth demonstrating increased knowledge of natural resources and environmental issues
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
65Number of teachers using 4-H STEM (Science, Technology, Engineering, Math) curriculum in their classrooms
582Number of youth (students) gaining career / employability skills
37Number of youth (students) gaining entrepreneurship skills
108Number of youth using effective life skills
129Number of youth willing to participate in conservation actions
31Number of youth increasing their physical activity
3Number of youth volunteers serving in new or expanded roles within Extension
6Number of youth volunteers serving in new or expanded roles beyond Extension, including community boards and task forces
18Number of youth assuming new/expanded leadership roles in the community
532Number of youth increasing their fruit and vegetable consumption
* Note: Values may include numbers from multi-county efforts.

Our consumer horticulture programs teach families and communities about environmentally friendly methods for gardening and controlling pests.

Value* Impact Description
257Number of participants who use extension-recommended best management practices in landscapes, turf, and gardens, including pest (insect, weed, disease, wildlife) and soil management
282Number of participants selecting appropriate landscape plants (adapted, drought tolerant, appropriate size, etc.)
* Note: Values may include numbers from multi-county efforts.

Our food safety and nutrition programs create a safer and more sustainable food supply and improve the health and nutrition of individuals, families, and our communities.

Value* Outcome Description
63Number of participants who increase their knowledge of safe home food handling, preservation, or preparation practices
275Number of school personnel who increase their knowledge of School HACCP principles
5Number of participants who increase their knowledge of Good Farmers Market Practices
310Number of food handlers who increase their knowledge and skills in safe food handling practices
104Number of individuals who learn how to prepare local foods, including through use of home food preservation techniques.
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
1Number of new and existing access points for consumers that expand or improve their offering of local fruits and vegetables. Access points include farmers markets, retail stores, school food programs, community gardens, institutions other than schools (e.g. hospitals, universities, etc.), and other systems/access points not noted (e.g. restaurants, etc.).
25Number of participants developing food safety plans
60Number of adults increasing their fruit and vegetables consumption
8Number of participants increasing their physical activity
21Number of participants who consume less sodium in their diet
* Note: Values may include numbers from multi-county efforts.

IV. Number of Contacts Made by Extension

Type of ContactNumber
Face-to-face* 16,577
Non face-to-face** 254,416
Total by Extension staff in 2019 270,993
* Face-to-face contacts include contacts that Extension personnel make directly with individuals through one-on-one visits, meetings, and other activities where staff members work directly with individuals.
** Non face-to-face contacts include contacts that Extension personnel make indirectly with individuals by telephone, email, newsletters, news articles, radio, television, and other means.

V. Designated Grants Received by Extension

Type of GrantAmount
Contracts/Grants $4,800.00
Gifts/Donations $1,500.00
In-Kind Grants/Donations $3,883.00
United Way/Foundations $0.00
User Fees $22,252.00
Total $32,435.00

VI. Volunteer Involvement in Extension Programs

Number of Volunteers* Number of Volunteer Hours Known client contacts by volunteers Dollar Value at 25.43
4-H 434 1283 2414 $ 32,627.00
Advisory Leadership System 12 13 200 $ 331.00
Extension Community Association 24 34 761 $ 865.00
Extension Master Gardener 268 2190 1167 $ 55,692.00
Extension Master Food Volunteers 2 8 100 $ 203.00
Other: Food & Nutrition 5 16 200 $ 407.00
Total: 745 3544 4842 $ 90,124.00
* The number of volunteers reflects the overall number of volunteers for multiple events.

VII. Membership of Advisory Leadership System

County Extension Advisory Council
Kirby Brown
Wanda Bunn
Joie Byrne
Reggie Cobb
Robbie Davis
Bobby Joe Fisher
George Jeffries
Warnell Joyner
Dr. Kathy Lawson
Sydney Phillips
Parker Philips
Kenneth Powell
Barbara High Tyre
Community & Rural Development Council
Robert Alston
Marvin Arrington
David Bowens
Elsie Bowens
Anna Deans
Brenda Foster
Gary Foster
George Jefferies
Betty T. Lowe
James Parker
Elsie Ricks
Carolyn Williams
Horticulture Advisory Committee
Joie Byrne
Sammie Crumley
Paul Lovin
Peggy Wendling
Anna Stark
Cyndy Scalf
Maggie Barkley
Linda Tippette
Lee McCollum
Reba Fulghum
Sarah Thurman
Anne Sickinger
Paige Davis
4-H Advisory Committee
Jennifer Aycock
Wanda Bunn
Jessica Daughtridge
Olivia Daughtridge
Cheryl Glover
Molly LaHay
Kathy Lawson
Sue Leggett
Pepper Manning
Timmy Mills
Tamara Moore
Marina Strickland
Mary Strickland
Suzanne Strickland
Marlene Strufe
Barbara Tyre
Jane Tyson
Angie Vandemark
Damien Whitley
Cullin Whitley
Susan Whitley
Brenda Wind
Melissa Winner
County Agriculture Advisory Board
Steve Bass
Dan Cone
Linda Fisher
David O. Griffin
Gary High
Brent Leggett
Brandon Moore
Michael Strickland
Jeff Tyson
Ronnie Weaver
Orville Wiggins
Livestock Production Committee
Wanda Bunn
Brent Creech
Linda Fisher
Bill Freeman
Mark Hucks
Molly LaHay
Melissa Winner
Cole Younger
Family & Consumer Sciences Advisory Committee
Sue Perry Cole
Sydney Phillips
Larissa Mills
Carolyn Pennington
Morgan Doughtie
Allison Barrett
Marie Braswell
Nash County Farmers Market Advisory Committee
Kenneth Baker
Tim Bass
Fred Belfield,Jr.
Evan Convington Chavez
Stephanie Collins
David Farris
Bobby Joe Fisher
Vaden Hartley
Joyce Kight
Zee Lamb
Margaret Maggie Latta
Sue Leggett
Sue Moore
Michael O'Brien
Ricky Parks
Paula Reges
Karen White
Fan Faulkner Williamson

VIII. Staff Membership

Sandy Hall
Title: County Extension Director and Extension Agent, 4-H Youth Development
Phone: (252) 459-9810
Email: sandy_hall@ncsu.edu

Jonas Asbill
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (336) 318-6000
Email: jonas_asbill@ncsu.edu
Brief Job Description: Serving the poultry industry across 20 counties in the North Central and Northeast districts

Maurine Brown
Title: Farmers Market Manager, Nash County Farmers Market
Phone: (252) 459-9810
Email: maurine_brown@ncsu.edu

Tamara Coyne
Title: Administrative Support Assistant
Phone: (252) 459-9810
Email: Tamara_Coyne@ncsu.edu

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Traci Dixon
Title: Extension Agent, Community and Rural Development
Phone: (252) 459-9810
Email: traci_dixon@ncsu.edu

Erin Eure
Title: Area Specialized Agent, Agriculture - Commercial Fruits and Vegetables
Phone: (252) 357-1400
Email: erin_eure@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to commercial fruit and vegetable growers, agents, and industry in northeastern NC.

Steve Gabel
Title: Area Specialized Agent, Agriculture - Aquaculture
Phone: (252) 482-6585
Email: steve_gabel@ncsu.edu
Brief Job Description: Responsible for aquaculture educational programs for the NC NE extension district.

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Colby Lambert
Title: Area Specialized Agent, Forestry
Phone: (910) 814-6041
Email: colby_lambert@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to forest landowners, agents, and forest industry in eastern North Carolina.

Danny Lauderdale
Title: Area Specialized Agent, Ornamental Nursery and Greenhouse, Eastern Region
Phone: (252) 237-0111
Email: danny_lauderdale@ncsu.edu
Brief Job Description: Provides programming to commercial ornamental nursery and greenhouse producers in eastern North Carolina.

Kelsey Lichtenwalner
Title: Extension Agent, Agriculture - Livestock
Phone: (252) 641-7827
Email: kelsey_lichtenwalner@ncsu.edu
Brief Job Description: Responsible for helping farmers start, manage, grow, and improve their herd and/or farm, as well as educating the community about Agriculture.

Lori McBryde
Title: Area 4-H Agent, East Region
Phone: (919) 989-5380
Email: lori_mcbryde@ncsu.edu
Brief Job Description: Provide support the Eastern 34 Counties of the Northeast and Southeast Districts in 4-H Youth Development.

Barbara Monk
Title: County Extension Administrative Assistant
Phone: (252) 459-1409
Email: Barbara_Monk@ncsu.edu

Regina Moseley
Title: Area Agent, Family and Consumer Sciences
Phone: (252) 459-9810
Email: regina_moseley@ncsu.edu

Amy Ormond
Title: 4-H Program Assistant, 4-H Youth Development
Phone: (252) 459-9810
Email: amy_ormond@ncsu.edu

Ashley Robbins
Title: Area Specialized Agent - Dairy
Phone: (919) 542-8203
Email: ashley_robbins@ncsu.edu
Brief Job Description: Marti Day and I are the Area Specialized Dairy Agents - the county-based arm of the Cooperative Extension Dairy Team. We are out here in the counties to help you set and reach your farm, family and business goals. We have collaborative expertise in the areas of Waste Management, Udder Health, Cow Comfort, Nutrition and Forage Management with specialties in (Ashley)Reproduction, Records Management, Animal Health and (Marti)Alternative Markets, Organic Dairy, Grazing Management, and On-farm Processing. We hope to provide comprehensive educational programs for our farmers, consumers and youth for every county across the state. We are here for you by phone, email or text and look forward to working with you!

Roberto Rosales
Title: Farm Workers Health and Safety Educator - Farm Safety
Phone: (252) 237-0111
Email: rmrosale@ncsu.edu

Chip Simmons
Title: Area Specialized Agent, Agriculture - Food Safety
Phone: (919) 414-5632
Email: odsimmon@ncsu.edu

Matt Stevens
Title: Extension Agent, Agriculture - Commercial and Consumer Horticulture
Phone: (252) 459-9810
Email: matt_stevens@ncsu.edu

Debbie Stroud
Title: Area Specialized Agent, Consumer and Retail Food Safety
Phone: (919) 515-9149
Email: dlstroud@ncsu.edu
Brief Job Description: Area Specialized Agents in Consumer and Retail Food Safety help to ensure that Family and Consumer Sciences (FCS) Agents have access to timely, evidence-based food safety information. This is accomplished by (1) working with FCS Agents in their counties, (2) developing food safety materials and (3) planning and implementing a NC Safe Plates Food Safety Info Center.

Maryanna Waters
Title: Extension Agent, Agriculture - Field Crops
Phone: (252) 459-9810
Email: Maryanna_Bennett@ncsu.edu

Brenda Wind
Title: Program Assistant, 4-H Youth Development
Phone: (252) 459-9810
Email: bwind@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 414-3873
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Nash County Center
1006 Eastern Ave, Room 102
Nash County Ag Center
Nashville, NC 27856

Phone: (252) 459-9810
Fax: (252) 459-9850
URL: http://nash.ces.ncsu.edu