2017 Richmond County Program Impact Report

Approved: January 17, 2018

I. Executive Summary

In 2017, the Richmond County Center provided high quality educational resources to clientele in the areas of agriculture, nutrition and youth development. Five Extension Agents worked to support the annual budget by acquiring additional fiscal resources amounting to $55,007 in grants, donations and in-kind support. Volunteers assisted agents by working 599 hours at a value of $14,460 (using $24.14 estimate per hour). During 2017, 18 industry certifications were achieved or renewed including 2 Animal Waste Operators and 16 Pesticide Applicators. 

Profitable and Sustainable Animal Production featured activities surround the Farm Credit Showmanship Circuit with 19 clients participating in training, and 140 in the Circuit Banquet. A meat goat clinic was attended by 95 people and a meat goat field day by 24. The total number of clients attending educational events in animal production was 317 in 2017.

Two educational events were reported under Profitable and Sustainable Plant Production, including classes in Soils and Pest Management for a total of 23 clients served. Local Food Systems were supported by classes in Sustainable Vegetable Production and Wholesale Success. Forty people were provided educational resources through the Safety and Security of our Farm and Food System objective including pesticide training, and a Pea and Bean meeting.

School to Career objective was primarily supported by the STEM (Science, Technology, Engineering and Mathematics) education provided through Embryology and science education program. Science Adventures was conducted system-wide with 508 5th grade youth participating. The Embryology Program increased in scope in 2017 with 75 pullets raised, a portion entered into the first Poultry Show and 13 volunteers helped harvest the birds and 115 frozen chickens were donated to needy families.
In addition, 52 4-H club events were held involving 745 youth contacts.

The Healthy Eating, Physical Activity and Chronic Disease Risk Reduction objective included activities such as a Farm to Fork Day Camp, a healthy lunch demonstration for two sessions of Leadership Richmond, and a Better Choices class conducted at a Senior Center. In addition, a $13,000 grant was provided by NCSU to support the Steps to Health and Better Choices initiatives at the East Rockingham Senior Center.

Community Development efforts reached 332 clients through work with downtown associations, by providing the Hospitality and Pride training, meeting with groups of small farmers and teaching a Community Development webinar on Sustainable Community Food Systems.

1,853 citizens received direct educational services from Richmond County Extension in the form of farm visits, demonstrations, field days, tours, shows, classes, workshops and meetings. Another 14,203 direct contacts were made by telephone, email and mail for a total of 16,056 clientele contacts. Five Extension Agents produced 43 print materials including articles and newsletters, 9 radio scripts, and 28 web-based newsletter communications.

II. County Background

Richmond County is uniquely located in the heartland of the Carolinas with easy access to Raleigh, Charlotte, Fayetteville, and Greensboro. Richmond County is the home of an estimated 45,437 citizens composed of 62% Caucasian, 31% African American, 1% Asian, 6% Hispanic or Latino and 3% American Indian according to the most recent U.S. Census Bureau information. The population has been on a decreasing trend, losing 2.6% between 2010 and 2015. The land area of Richmond County is 474.55 square miles.

According to the U.S. Census Bureau, 28.7% of the population lives below the poverty level, an increase from 25.9% in 2015. In addition, the per capita income is $18,059 far below the North Carolina per capita income of $25, 284. Unemployment, severely affected by the decline in textiles, continues to be above state (5.5%) and national (5.6%) average at 6.6 % according to November 2016 figures released by the Employment Security Commission of North Carolina. The projected population growth for Richmond County is 0% by 2019.

Previously the largest industry was textiles, and now poultry processing makes up a substantial part of the local industry. Perdue Farms, with over 1000 workers, is the County’s largest private employer. There are an estimated 36 million broilers produced each year in poultry houses in Richmond County, ranked #7 in North Carolina in poultry production. There are also 42,000 hogs grown in the county, combining with cattle, goats and poultry making Richmond ranked #11 in livestock production in the state. In 2015 13,900 tons of hay, 98,300 bushels of soybeans were produced. According to the 2012 Agricultural Census Richmond County farmers harvested 73 acres of sweet corn, 5 acres of tomatoes, 11 acres of cucumbers and 44 acres of peaches.

Our yearly Plan of Work is based on the needs of the Richmond County citizens. The needs were identified by collecting statistical data such as the US Census and the Community Health Assessment. Each program area Advisory Council provides expert and community input into program decision-making. The objectives for 2017 were selected based on this input.

The needs of Richmond County citizens have been identified and the staff will rely on the leadership of the specialized committees to help identify and reach the target audiences; develop programming strategies; market the educational programs; and in some cases, evaluate the effectiveness of the programs. Agents will reach the identified audiences through face-to-face visits, educational workshops, and media.

III. Objectives to Address the Cooperative Extension Long Range Plan

North Carolina's plant production systems will become more profitable and sustainable.

North Carolina's animal production systems will become more profitable and sustainable.

Value* Outcome Description
2400Number of animal producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
1500Number of animal producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
15000Net income gains by producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
24Number of animal producers implementing Extension-recommended best management practices for animal waste management
20400Tons of livestock organic by-products utilized (nutrients from waste, compost, etc)
52000Net income gain by using livestock organic by-products instead of synthetic fertilizers
12Number of waste management certifications gained or maintained due to Extension education efforts
1200Number of acres where Extension-recommended waste analysis was used for proper land application
* Note: Values may include numbers from multi-county efforts.

Producers will increase sales of food locally to more agriculturally aware consumers through market development, producer and consumer education, and new farmer and infrastructure support.

Value* Outcome Description
71Number of adults (including producers, food business owners, etc.) who improved knowledge of local food and agricultural systems.
14Number of children/youth who improved knowledge of local food and agricultural systems.
318Number of individuals who gain knowledge or acquire skills related to vegetable/fruit gardening, and if also reporting under Urban and Consumer Agriculture Objective, divide up the reported number appropriately between the two objectives to avoid duplication.
3Number of producers who improve local food marketing skills or knowledge.
8Number of individuals who learn how to prepare local foods, including through use of home food preservation techniques.
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
4Number of producers selling their agricultural products to local markets (direct, intermediated/food service, institutional) for consumption in NC.
4Number of producers who diversified their marketing strategies into local markets (direct, intermediated/food service, institutional).
776Gross sales of local foods by producers. (Increase in gross sales to be calculated at the state level.)
* Note: Values may include numbers from multi-county efforts.

Agricultural producers, workers, food handlers and consumers will adopt safer food and agricultural production, handling, and distribution practices that reduce workplace and home injuries/illnesses, enhance food security, and increase the quality and safety of food that North Carolinians prepare and consume.

Value* Outcome Description
40Number of commercial/public operators trained
4Number of pesticide application credit hours provided
2Number of participants trained in Good Farmers Market Practices
* Note: Values may include numbers from multi-county efforts.

Youth and adults will address community issues and/or challenges through volunteerism.

Community members, organizations and local government will engage in collaborative dialog and decision-making to build economically, socially and environmentally resilient communities. This will be done through inclusive engagement, partnership building, and/or community planning.

Value* Outcome Description
1Number of communities that have included agricultural and food system considerations into disaster preparedness plans or procedures due to Extension’s involvement
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
3Number of businesses created, retained, or expanded due to Extension’s community and economic development programming
1Number of local food councils in which Extension is involved
3Number of participants who report new or expanded leadership roles and opportunities undertaken
* Note: Values may include numbers from multi-county efforts.

Futures that Work: School to Career Pathways

Value* Outcome Description
16Number of teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
554Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
234Total number of female participants in STEM program
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
16Number of teachers using 4-H STEM (Science, Technology, Engineering, Math) curriculum in their classrooms
554Number of youth (students) gaining knowledge in STEM (Science, Technology, Engineering, Math)
* Note: Values may include numbers from multi-county efforts.

Youth and adult program participants will make healthy food choices, achieve the recommended amount of physical activity and reduce risk factors for chronic diseases.

Value* Impact Description
8Number of youth increasing their fruit and vegetable consumption
* Note: Values may include numbers from multi-county efforts.

IV. Number of Contacts Made by Extension

Type of ContactNumber
Face-to-face* 10,100
Non face-to-face** 9,676
Total by Extension staff in 2017 19,776
* Face-to-face contacts include contacts that Extension personnel make directly with individuals through one-on-one visits, meetings, and other activities where staff members work directly with individuals.
** Non face-to-face contacts include contacts that Extension personnel make indirectly with individuals by telephone, email, newsletters, news articles, radio, television, and other means.

V. Designated Grants Received by Extension

Type of GrantAmount
Contracts/Grants $27,000.00
Gifts/Donations $8,671.52
In-Kind Grants/Donations $336.00
United Way/Foundations $13,000.00
User Fees $6,000.00
Total $55,007.52

VI. Volunteer Involvement in Extension Programs

Number of Volunteers* Number of Volunteer Hours Known client contacts by volunteers Dollar Value at 24.69
4-H: 108 599 1,548 $ 14,789.00
Advisory Leadership System: 0 0 0 $ 0.00
Extension Community Association: 0 0 0 $ 0.00
Extension Master Gardener: 0 0 0 $ 0.00
Other: 0 0 0 $ 0.00
Total: 108 599 1548 $ 14,789.00
* The number of volunteers reflects the overall number of volunteers for multiple events.

VII. Membership of Advisory Leadership System

Extension Advisory Council
Tommy Deese, Sr.
Rickie DeWitt
Carlotta Knotts
Lee Anne Sago
Betty Wilson
Don Bryant
Mamie Legrand
Anne Edwards
Chad Guinn
Donnie Richardson
Keith Russell
4-H Advisory Committee
Jim Pippen
Jean Fletcher
Terry Greene
Dr. Carlotta Knotts
Jamie Gerald
Valarie Nichols
Lavonda Jones
Jackie McAuley
Horticulture Advisory Committee
Jeff Joyner
Don Bryant
Chad Guinn
Emma Lambeth
Arthur Lockhart
Chelsey Francis
Mat Gordon
Matthieu Quick
Livestock Advisory Committee
Cheryl Johnson
John McInnis
Pam Park
James Porter
Matthieu Quick
Bryan Wilson
Christopher Yaklin
Family and Consumer Sciences - Moore and Richmond Counties
Jessica Ledbetter
Barbara Chope
Nancy Porter
Kirsten Cook
Michelle Cole
Kelly Godwin
Melissa Herman
Jacqueline Welch
Deon Allbrooks (Aaron)
Casey Saunders
Matt Garner

VIII. Staff Membership

Susan Kelly
Title: County Extension Director, Richmond & Interim County Extension Director, Union
Phone: (910) 997-8255
Email: susan_kelly@ncsu.edu

Paige Burns
Title: Extension Agent, Agriculture - Horticulture
Phone: (910) 997-8255
Email: paige_burns@ncsu.edu

Candice Christian
Title: Area Specialized Agent, Consumer and Retail Food Safety
Phone: (919) 515-9148
Email: Candice_Christian@ncsu.edu
Brief Job Description: The overall goal of the Area Specialized Agents (ASAs) in Consumer & Retail Food Safety is to support FCS Agents in delivering timely and evidence-based food safety education and information to stakeholders in North Carolina.

Tiffanee Conrad
Title: Extension Agent, Agriculture - Livestock
Phone: (910) 997-8255
Email: tiff_conrad@ncsu.edu
Brief Job Description: Beef cattle, meat goats, hogs, horses, small animals such as rabbits, forages, animal waste management, ponds, and wildlife

Leeann Crump
Title: County Extension Administrative Assistant
Phone: (910) 997-8255
Email: leeann_crump@ncsu.edu

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Annie Freeman
Title: County Extension Support Specialist
Phone: (910) 997-8255
Email: annie_freeman@ncsu.edu

Richard Goforth
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (704) 283-3801
Email: richard_goforth@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu

Colby Lambert
Title: Area Specialized Agent, Forestry
Phone: (910) 814-6041
Email: colby_lambert@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to forest landowners, agents, and forest industry in eastern North Carolina.

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Currey Nobles
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-9520
Email: canobles@ncsu.edu

Janice Roberts
Title: Area Agent, Family and Consumer Sciences
Phone: (910) 997-8255
Email: janice_roberts@ncsu.edu

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Catherine Shelley
Title: Extension Agent, 4-H Youth Development
Phone: (910) 997-8255
Email: cgshelle@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 250-1112
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Richmond County Center
123 Caroline St
Suite 100
Rockingham, NC 28379

Phone: (910) 997-8255
Fax: (910) 997-8257
URL: http://richmond.ces.ncsu.edu