2018 Richmond County Program Impact Report

Approved: January 30, 2019

I. Executive Summary

I. Executive Summary
In 2018, the Richmond County Center provided high-quality educational resources to clientele in the areas of agriculture, nutrition, and youth development. Extension Agents worked to support the annual budget by acquiring additional fiscal resources amounting to $57,068.61 in grants, donations, and in-kind support. Volunteers assisted agents by working 504 hours at a value of $12,444 (using $24.14 estimate per hour). During 2018, 28 industry certifications were achieved or renewed, including 14 Animal Waste Operators and 14 Pesticide Applicators.

In the area of Profitable and Sustainable Animal Production, 252 animal producers increased or improved knowledge, attitudes and or skills related to best management production practices, resulting in net income gains of $13,400 for those producers adopting Extension best management practices recommendations.

The Horticulture agent, working through the Safety and Security of Farm Systems and Profitable and Sustainable Plant Production objectives, held 19 meetings, trainings, and workshops to help producers gain knowledge in produce markets, food safety, and pesticide safety, reaching over 400 county clientele.

The School to Career objective, overseen by the 4-H agent, was primarily focused on STEM (Science, Technology, Engineering and Mathematics) education for county youth. Programs such as Science Adventures, hosted at Camp Millstone and organized by the 4-H agent, in partnership with numerous agencies such as the NC Forest Service, Soil and Water, NC Wildlife Commission, and others, bring all county 5th graders for a day of learning about natural resources and science. The Embryology Program, through which county third-graders watch the hatching of baby chicks in their classroom’s own incubator, provides youth with the opportunity to learn about animal development and hygiene. These programs and others in the 4-H program provided hands-on science learning opportunities to the students and youth of Richmond County.

The Healthy Eating, Physical Activity and Chronic Disease Risk Reduction objective, directed by the Family and Consumer Science agent, provided 15 demonstrations, including healthy eating and canning demos, as well as meetings, trainings and workshops to reach over 600 people with information to help people increase their fresh fruit and vegetable consumption, increase daily physical activity, reduce their BMI and blood pressure, and improve their blood glucose levels.

8,912 citizens received direct educational services from Richmond County Extension in the form of farm visits, demonstrations, field days, tours, shows, classes, workshops, and meetings. Another 7,879 direct contacts were made by telephone, email, and mail for a total of 16,791 clientele contacts. Extension Agents also produced informational print materials including newspaper articles and newsletters, radio scripts, and web-based newsletter communications.

II. County Background

Richmond County is uniquely located in the heartland of the Carolinas with easy access to Raleigh, Charlotte, Fayetteville, and Greensboro. Richmond County is the home of an estimated 44,939 citizens composed of 62% Caucasian, 31% African American, 1% Asian, 6% Hispanic or Latino and 3% American Indian according to the most recent U.S. Census Bureau information. The population has been on a decreasing trend, losing 3.6% between 2010 and 2016. The land area of Richmond County is 474.55 square miles.

According to the 2016 U.S. Census Bureau, 24.9% of the population lives below the poverty level. In addition, the per capita income is $19,411 far below the North Carolina per capita income of $28,156. Unemployment, severely affected by the decline in textiles, continues to be above state (4.5%) and national (4.1%) average at 6.1 % according to November 2017 figures released by the Employment Security Commission of North Carolina. The projected population growth for Richmond County is 0% by 2019.

Previously the largest industry was textiles, and now poultry processing makes up a substantial part of the local industry. Perdue Farms, with over 1000 workers, is the County’s largest private employer. There are an estimated 36 million broilers produced each year in poultry houses in Richmond County, ranked #7 in North Carolina in poultry production. There are also 65,000 hogs grown in the county (state rank 21), combining with cattle, goats, and poultry making Richmond ranked #11 in livestock production in the state. In 2016, 11,700 tons of hay and 82,000 bushels of soybeans were produced. According to the 2012 Agricultural Census, Richmond County farmers harvested 73 acres of sweet corn, 5 acres of tomatoes, 11 acres of cucumbers and 44 acres of peaches.

The annual Plan of Work is based on the needs of the Richmond County citizens. The needs were identified by collecting statistical data such as the US Census and the Community Health Assessment. Each program area Advisory Council provides expert and community input into program decision-making. The objectives for 2018 were selected based on this input and Richmond County participated in the collection of data for the state-wide Extension Needs Assessment.

The needs of Richmond County citizens have been identified and the staff will rely on the leadership of the specialized committees to help identify and reach the target audiences; develop programming strategies; market the educational programs; and in some cases, evaluate the effectiveness of the programs. Agents will reach the identified audiences through face-to-face visits, educational workshops, and media.

III. Objectives to Address the Cooperative Extension Long Range Plan

North Carolina's plant production systems will become more profitable and sustainable.

North Carolina's animal production systems will become more profitable and sustainable.

Value* Outcome Description
252Number of animal producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
252Number of animal producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
13400Net income gains by producers adopting Extension-recommended best management practices, including those practices related to husbandry, improved planning, marketing, and financial practices
134Number of animal producers implementing Extension-recommended best management practices for animal waste management
492Tons of livestock organic by-products utilized (nutrients from waste, compost, etc)
246000Net income gain by using livestock organic by-products instead of synthetic fertilizers
14Number of waste management certifications gained or maintained due to Extension education efforts
2200Number of acres where Extension-recommended waste analysis was used for proper land application
* Note: Values may include numbers from multi-county efforts.

Producers will increase sales of food locally to more agriculturally aware consumers through market development, producer and consumer education, and new farmer and infrastructure support.

Value* Outcome Description
117Number of producers who gain skills or knowledge to increase production for local markets.
75Number of adults (including producers, food business owners, etc.) who improved knowledge of local food and agricultural systems.
11Number of producers who improve local food marketing skills or knowledge.
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
1Number of new and existing access points for consumers that expand or improve their offering of local fruits and vegetables. Access points include farmers markets, retail stores, school food programs, community gardens, institutions other than schools (e.g. hospitals, universities, etc.), and other systems/access points not noted (e.g. restaurants, etc.).
2Number of producers selling their agricultural products to local markets (direct, intermediated/food service, institutional) for consumption in NC.
1Number of producers who diversified their marketing strategies into local markets (direct, intermediated/food service, institutional).
63000Gross sales of local foods by producers. (Increase in gross sales to be calculated at the state level.)
1Number of new farms (beginning farmers) selling into local markets for local consumption (in this reporting period).
18Number of individuals who grow food in community gardens.
70000Number of pounds of local foods donated for consumption by vulnerable populations.
18Number of individuals who begin home food production by starting a vegetable and/or fruit garden, and if also reporting under Urban and Consumer Horticulture Objective, divide up the reported number appropriately between the two objectives to avoid duplication.
70000Number of pounds of fresh produce donated for consumption by vulnerable populations.
* Note: Values may include numbers from multi-county efforts.

Agricultural producers, workers, food handlers and consumers will adopt safer food and agricultural production, handling, and distribution practices that reduce workplace and home injuries/illnesses, enhance food security, and increase the quality and safety of food that North Carolinians prepare and consume.

Value* Outcome Description
14Number of commercial/public operators trained
6Number of pesticide application credit hours provided
6Number of food service employees receiving ServSafe certification
47Number of participants trained in safe home food handling, preservation, or preparation practices
2Number of participants trained in Good Farmers Market Practices
56TOTAL number of food handlers receiving food safety training and education in safe food handling practices (new required data for federal reporting)
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
7Number of participants implementing ServSafe
* Note: Values may include numbers from multi-county efforts.

Individuals and groups will acquire leadership and decision making capacities needed to guide and actively participate in local and state organizations.

Youth and adults will address community issues and/or challenges through volunteerism.

Community members, organizations and local government will engage in collaborative dialog and decision-making to build economically, socially and environmentally resilient communities. This will be done through inclusive engagement, partnership building, and/or community planning.

Futures that Work: School to Career Pathways

Value* Outcome Description
21Number of teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
1091Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
610Total number of female participants in STEM program
35Number of high school age youth (students) participating as members of 4-H clubs
409Number of youth (students) increasing knowledge of career/employability skills
3Number of adults increasing knowledge of career/employability skills
50Number of youth (students) increasing knowledge of entrepreneurship
1Number of adults increasing knowledge of entrepreneurship
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
40Number of teachers using 4-H STEM (Science, Technology, Engineering, Math) curriculum in their classrooms
1112Number of youth (students) gaining knowledge in STEM (Science, Technology, Engineering, Math)
435Number of youth (students) gaining career / employability skills
3Number of adults gaining career / employability skills
53Number of youth (students) gaining entrepreneurship skills
1Number of adults gaining entrepreneurship skills
* Note: Values may include numbers from multi-county efforts.

Youth and adult program participants will make healthy food choices, achieve the recommended amount of physical activity and reduce risk factors for chronic diseases.

Value* Impact Description
5Number of adults increasing their fruit and vegetables consumption
3Number of participants increasing their physical activity
5Number of participants reducing their BMI
2Number of adults who reduce their blood pressure
1Number of adults who improve their blood glucose (A1c.)level
* Note: Values may include numbers from multi-county efforts.

IV. Number of Contacts Made by Extension

Type of ContactNumber
Face-to-face* 8,833
Non face-to-face** 7,879
Total by Extension staff in 2018 16,712
* Face-to-face contacts include contacts that Extension personnel make directly with individuals through one-on-one visits, meetings, and other activities where staff members work directly with individuals.
** Non face-to-face contacts include contacts that Extension personnel make indirectly with individuals by telephone, email, newsletters, news articles, radio, television, and other means.

V. Designated Grants Received by Extension

Type of GrantAmount
Contracts/Grants $42,000.00
Gifts/Donations $1,695.00
In-Kind Grants/Donations $0.00
United Way/Foundations $9,373.61
User Fees $4,000.00
Total $57,068.61

VI. Volunteer Involvement in Extension Programs

Number of Volunteers* Number of Volunteer Hours Known client contacts by volunteers Dollar Value at 25.43
4-H: 36 498 200 $ 12,664.00
Advisory Leadership System: 0 0 0 $ 0.00
Extension Community Association: 0 0 0 $ 0.00
Extension Master Gardener: 0 0 0 $ 0.00
Other: 25 6 100 $ 153.00
Total: 61 504 300 $ 12,817.00
* The number of volunteers reflects the overall number of volunteers for multiple events.

VII. Membership of Advisory Leadership System

Extension Advisory Council
Tommy Deese, Sr.
Rickie DeWitt
Carlotta Knotts
Lee Anne Sago
Betty Wilson
Don Bryant
Mamie Legrand
Chad Guinn
Donnie Richardson
Keith Russell
Chris Yaklin
Seth Allen
Dennis Holloway
Jack Lee
Michelle Parrish
John Matheson
4-H Advisory Committee
Cameron Whitley
Jean Fletcher
Amanda Smith
Dr. Carlotta Knotts
Jamie Gerald
Valarie Nichols
Lavonda Jones
Jackie McAuley
Annie Freeman
Sharon Johnson
Horticulture Advisory Committee
Jeff Joyner
Don Bryant
Chad Guinn
Emma Lambeth
Arthur Lockhart
Mat Gordon
Matthieu Quick
Livestock Advisory Committee
Cheryl Johnson
John McInnis
Pam Park
James Porter
Matthieu Quick
Bryan Wilson
Christopher Yaklin
Family and Consumer Sciences - Moore and Richmond Counties
Jessica Ledbetter
Barbara Chope
Nancy Porter
Kirsten Cook
Michelle Cole
Kelly Godwin
Melissa Herman
Jacqueline Welch
Deon Allbrooks (Aaron)
Casey Saunders
Matt Garner
Carol Barbera
Doretta Wright

VIII. Staff Membership

Paige Burns
Title: County Extension Director & Extension Agent, Agriculture - Horticulture
Phone: (910) 997-8255
Email: paige_burns@ncsu.edu

Carol Capel-Baldwin
Title: County Extension Administrative Assistant
Phone: (910) 997-8255
Email: carol_capel@ncsu.edu

Jenny Carleo
Title: Area Specialized Agent, Agriculture - Grain Crops
Phone: (704) 873-0507
Email: jscarleo@ncsu.edu

Candice Christian
Title: Area Specialized Agent, Consumer and Retail Food Safety
Phone: (919) 515-9148
Email: Candice_Christian@ncsu.edu
Brief Job Description: The overall goal of the Area Specialized Agents (ASAs) in Consumer & Retail Food Safety is to support FCS Agents in delivering timely and evidence-based food safety education and information to stakeholders in North Carolina.

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Annie Freeman
Title: County Extension Support Specialist
Phone: (910) 997-8255
Email: annie_freeman@ncsu.edu

Richard Goforth
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (910) 893-7530
Email: richard_goforth@ncsu.edu

Anthony Growe
Title: Extension Agent, Agriculture - Field Crops, Livestock
Phone: (910) 997-8255
Email: amgrowe@ncsu.edu

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Colby Lambert
Title: Area Specialized Agent, Forestry
Phone: (910) 814-6041
Email: colby_lambert@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to forest landowners, agents, and forest industry in eastern North Carolina.

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Currey Nobles
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-9520
Email: canobles@ncsu.edu

Janice Roberts
Title: Area Agent, Family and Consumer Sciences
Phone: (910) 997-8255
Email: janice_roberts@ncsu.edu

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Catherine Shelley
Title: Extension Agent, 4-H Youth Development
Phone: (910) 417-0258
Email: cgshelle@ncsu.edu
Brief Job Description: I manage youth development programs and volunteers in my county.

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 250-1112
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Richmond County Center
123 Caroline St
Suite 100
Rockingham, NC 28379

Phone: (910) 997-8255
Fax: (910) 997-8257
URL: http://richmond.ces.ncsu.edu