2019 Rockingham County Program Impact Report

Approved: January 16, 2020

I. Executive Summary

Rockingham County Cooperative Extension provides strong programming and county leadership to meet the changing needs of our citizens, as well as the priorities of our county government. We are the well-known source of relevant and timely education that meets the needs of county residents in a variety of different program areas.

Rockingham County Cooperative Extension is a leader in local food initiatives through their support of local farmer's markets and both commercial and home horticulture producers throughout the county. In 2019, 226 local food producers and homeowners gained skills or knowledge related to local food production due to educational training and resources. Timely, relevant education by our Horticulture Agent has included pruning demonstrations, fruit and vegetable production, value-added product information, alternative enterprises, farm tours, and field trips.

The Field Crops Agent regularly provides one-on-one consultations with tobacco farmers and other field crop producers; providing them with relevant research on timely topics. Over 200 tobacco producers were trained in Good Agricultural Practices (GAP) in 2019, which allowed them to remain eligible for production contracts with leaf buyers. Adoption of Cooperative Extension recommendations resulted in a $123,050 net increase for producers.

Our Livestock Agent has well-known regular workshops involving the livestock industry, as well as farm business management, business planning, financial management, marketing, or estate planning. Over 161 animal producers adopted extension-recommended best management practices, including those practices related to nutrition, ration balancing, mineral supplement, breeding, and reproduction in 2019. Another 206 producers learned how to develop a management plan for the individual operation. These two outcomes alone resulted in a net increase in producer income in excess of $110,100.

The 4-H Agent works extensively with community clubs, volunteers, students, and educators. In 2019, 772 youth participated in special-interest programs. Extensive partnerships with the schools are highlighted year-round with 2,845 youth participating in school enrichment training and an additional 167 youth participating in 4-H leadership training.

Across all program areas, agents taught or facilitated 112 workshops, demonstrations, and other events totaling 407 hours of educational programming. Rockingham County staff members also had 71,127 community contacts via face-to-face interactions, direct mailings, e-mail, telephone, social media, and other electronic methods.

In 2019, Cooperative Extension staff conservatively reported that 1.093 volunteers contributed a total of 10,032 hours at dollar value of $25.43 per hour, which resulted in an estimated value of $255,113 to the overall program.

Fiscal resources generated from outside funding sources in 2019 to assist with program implementation totaled $16,063; comprised primarily of grants, donations, sponsor support, and United Way contributions.

II. County Background

Rockingham County lies in the pristine and beautiful Northern Piedmont of North Carolina. The County was formed in 1785 and has a land area of approximately 572 square miles. Rockingham is often recognized as rural, but according to the United States Census, the total population of the county is 93,643; which includes six municipalities. There are approximately 165 people per square mile in Rockingham County. For many years, agriculture and tourism have been two of the main drivers of the local economy and have been a primary focus of county government initiatives.

Tobacco continues to be the leading source of agricultural income in the county although the number of farmers has declined significantly from peak production years. Agricultural production is becoming more diverse with commercial horticulture, increasing demand for local grown food, growth of farmers markets, and expansion of agritourism events. In addition, livestock producers continually face issues related to environmental protection, food quality and safety issues, and new developments in production. Development and investment in profitable farm management plans, selection of new farm enterprises, capital needs, biotechnology, pesticide issues, rural-urban interaction, and environmental issues are at the forefront of Extension’s efforts to help farmers address these issues. Extension programs are intended to help all of these producers by providing research-based information to assist in developing opportunities for profitability and meeting challenges of economy and public opinion.

Rockingham County families and youth face issues of the economy, quality education, and health concerns. Rockingham County 4-H can address these issues through multiple delivery modes; such as clubs, school enrichment, summer adventures, and special interest programming. Rockingham County 4-H will impact the future of Rockingham County through the youth that it serves. Programming through 4-H teaches life skills, workforce development and community engagement. Youth participate in programs that are addressing the issues important to our future. Volunteers conduct the programs coordinated through the 4-H county program. With support of United Way, businesses, and citizens, 4-H offers opportunities for youth to become future leaders.

Overweight and unhealthy eating behaviors are risk factors for heart disease, diabetes, cancer, and other causes of death. Family and Consumer Sciences programming efforts seek to create a stronger awareness of achievable healthy behaviors throughout the county, while helping residents live healthier and longer lives.

Cooperative Extension Volunteers are effective multipliers of educational information as they help extend educational outreach throughout Rockingham County with over 100 members involved in 10 community clubs. Staff members provide training for volunteers so they can work at the local level for the progressive improvement of home and community life.

Marketing Cooperative Extension is a high priority. Strong efforts are underway that radically heighten the visibility of our organization in Rockingham County through an enhanced presence in the business and civic community and increased partnerships.

Additional support and continual guidance from specialized program committees and the Extension Advisory Council assure that our citizens are provided the greatest opportunities for success as we plan for the future of Cooperative Extension in Rockingham County.

III. Objectives to Address the Cooperative Extension Long Range Plan

Our family and consumer sciences programs improve the well-being of individuals, families, and communities.

Value* Outcome Description
107Number of adults increasing knowledge of life skills (such as goal setting, stress management, self-care and healthy relationships)
* Note: Values may include numbers from multi-county efforts.

Our plant production programs improve production, profitability, and sustainability of the agriculture sector.

Value* Outcome Description
55Number of producers who gain skills or knowledge to increase production for local markets.
23Number of producers who improve local food marketing skills or knowledge.
41Number of pesticide applicators receiving continuing education credits
12Number of pesticide credit hours provided
120Number of crop (all plant systems) producers increasing/improving knowledge, attitudes, and/or skills as related to: 1. Best management production practices (cultural, nutrient, and genetics) 2. Pest/insect, disease, weed, wildlife management 3. Financial/Farm management tools and practices (business, marketing, government policy, human resources) 4. Alternative agriculture, bioenergy, and value-added enterprises
2Number of Extension initiated and controlled county demonstration test sites
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
11Number of producers who diversified their marketing strategies into local markets (direct, intermediated/food service, institutional).
28Number of producers (and other members of the local food supply chain) who have increased revenue
10Number of new farms (beginning farmers) selling into local markets for local consumption (in this reporting period)
2675Number of acres in conservation tillage or other Best Management Practice
28Number of crop (all plant systems) producers adopting best management practices, including those practices related to nutrient management, conservation, production, cultivars, pest management (weeds, diseases, insects), business management, and marketing
* Note: Values may include numbers from multi-county efforts.

Our animal production programs improve production, profitability, and sustainability of the agriculture sector.

Value* Outcome Description
62Number of producers who gain skills or knowledge to increase production for local markets.
62Number of animal producers who increased knowledge of farm business management, business planning, financial management, marketing, or estate planning.
206Number of animal producers who learned how to develop a management plan (i.e. grazing plan, feeding plan, drought plan, business plan, disaster plan, etc.)
161Number of producers who increased knowledge of pasture/forage management practices (field improvement, herbicide management, grazing season extension, weed control, forage quality, haylage production, nitrate testing, etc.)
161Number of producers who increased knowledge of nutrition, ration balancing, mineral supplements, breeding, and reproduction
25Number of producers who increased knowledge of how to prepare, mitigate, and recover from natural disasters impacting animal agriculture
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
62Number of producers who diversified their marketing strategies into local markets (direct, intermediated/food service, institutional).
161Number of producers (and other members of the local food supply chain) who have increased revenue
62Number of producers adopting extension-recommended practices related to planning, marketing, and financial management
161Number of producers who adopted Extension-recommended best management practices and production changes related to nutrition (mineral, feed rations)
62Number of producers who adopted Extension-recommended best management practices and production changes related to internal parasite management (fecals, deworming)
161Number of producers who adopted Extension-recommended best management practices related to pasture management
161Number of producers who adopted Extension-recommended best management practices and production changes related to nutrition, ration balancing, mineral supplement, breeding, and reproduction
* Note: Values may include numbers from multi-county efforts.

Our community development programs build strong and thriving communities.

Value* Outcome Description
58Number of participants who improved knowledge of local food and agricultural systems
12Number of adult participants acquiring the skills needed to serve as a volunteer
26Number of participants who increased their awareness, knowledge or skill in business related topics (e.g., management, product development, marketing, business structure options, business law and/or liability)
4Number of participants that increase their knowledge of disaster preparedness planning, mitigation and recovery
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
2Number of (eg., community and economic development, land use, disaster, etc.) new, revised or adopted plans that have begun to be implemented in communities, organizations, local governments, or businesses
* Note: Values may include numbers from multi-county efforts.

Our 4-H youth development programs grow the skills young people need to succeed in life and career.

Value* Outcome Description
85Number of teachers trained in 4-H STEM (Science, Technology, Engineering, Math) curriculum
1820Number of youth (students) increasing knowledge in STEM (Science, Technology, Engineering, Math)
932Total number of female participants in STEM program
40Number of high school age youth (students) participating as members of 4-H clubs
2225Number of youth increasing knowledge of life skills
38Number of children/youth who improved knowledge of local food and agricultural systems.
167Number of youth increasing/improving knowledge, attitudes, skills, and/or aspirations regarding leadership
20Number of youth demonstrating increased knowledge of natural resources and environmental issues
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
85Number of teachers using 4-H STEM (Science, Technology, Engineering, Math) curriculum in their classrooms
259Number of youth (students) gaining career / employability skills
6Number of youth (students) gaining entrepreneurship skills
1937Number of youth using effective life skills
2Number of youth willing to participate in conservation actions
45Number of youth increasing their physical activity
14Number of youth volunteers serving in new or expanded roles within Extension
1Number of youth volunteers serving in new or expanded roles beyond Extension, including community boards and task forces
9Number of youth assuming new/expanded leadership roles in the community
257Number of youth increasing their fruit and vegetable consumption
3Number of youth who grow food in school gardens.
* Note: Values may include numbers from multi-county efforts.

Our food safety and nutrition programs create a safer and more sustainable food supply and improve the health and nutrition of individuals, families, and our communities.

Value* Outcome Description
240Number of participants who increase their knowledge of safe home food handling, preservation, or preparation practices
6Number of food handlers who increase their knowledge and skills in safe food handling practices
138Number of individuals who learn how to prepare local foods, including through use of home food preservation techniques.
* Note: Values may include numbers from multi-county efforts.
Value* Impact Description
14Number of adults increasing their fruit and vegetables consumption
25Number of participants increasing their physical activity
* Note: Values may include numbers from multi-county efforts.

IV. Number of Contacts Made by Extension

Type of ContactNumber
Face-to-face* 8,309
Non face-to-face** 71,127
Total by Extension staff in 2019 79,436
* Face-to-face contacts include contacts that Extension personnel make directly with individuals through one-on-one visits, meetings, and other activities where staff members work directly with individuals.
** Non face-to-face contacts include contacts that Extension personnel make indirectly with individuals by telephone, email, newsletters, news articles, radio, television, and other means.

V. Designated Grants Received by Extension

Type of GrantAmount
Contracts/Grants $1,238.00
Gifts/Donations $3,035.00
In-Kind Grants/Donations $200.00
United Way/Foundations $10,000.00
User Fees $1,550.00
Total $16,023.00

VI. Volunteer Involvement in Extension Programs

Number of Volunteers* Number of Volunteer Hours Known client contacts by volunteers Dollar Value at 25.43
4-H 849 3067 4156 $ 77,994.00
Advisory Leadership System 55 76 680 $ 1,933.00
Other: Agriculture 38 55 100 $ 1,399.00
Other: Community, Family & Individual Development 149 6831 0 $ 173,712.00
Other: Forestry & Natural Resources 2 3 10 $ 76.00
Total: 1093 10032 4946 $ 255,114.00
* The number of volunteers reflects the overall number of volunteers for multiple events.

VII. Membership of Advisory Leadership System

Horticulture/Local Foods
Deborah Crumpton
Sam Crumpton
Rachelle Reynolds
Robert Nesbitt
Bob Mitchell
Charles Southard
Richard Teague
Paul Winkler
Jerry Tyson
William Waddell
Green Industry
Webster Irving
Chris Crump
Sharon Jones
Timothy Haley
Jimmy Jones
Doug Dalton
Lynn Knight
Steve Schorr
Jennifer Altizer
Vicente Herandez
Rockingham County Advisory Council
Tom Balsley
John Ashe, Jr.
Reese Pyrtle
Deborah Crumpton
Neil Burnette
Richard Ratliff
Gail Bryson
Booker Hudson
Jason Byrd
Bobby Baker
John Isley
Royce Richardson
Linda Hill
Thomas Thompson
Jerry Roberts
Horse
Steva Allgood
Randy Boles
Sara Jo Durham
B.J. Rierson
Georgianne Sims
Jerry Tyson
Volunteerism
Hazel Puckett
Barbara Smith
Agnes Shelton
Linda Hill
Terry Witty
4-H
Kim Sheets
Angela Thomas
Charmaine Neal
Carole Moore
Jessica McVey
Richard Isley
Susan Johannesmann
Nancy Norwood
Gail Bryson
Field Crops
Kevin Knight
Tommy French
Tim Kallam
Susan Reece
Bobby Baker
Mark Baker
Tommy Kimbro
Harden Brown
Kent Page
Dennis McAllister
Jason Byrd
Neil Burnette
Mike Powell
Beef Cattle
Jim Anderson
Tommy Carter
Ryan Clark
Carl Chatham
Lily Chatham
David Holleman
Elizabeth Holleman
Booker Hudson
Bernie Pryor
Cheryl Pryor
Nutrition
Beverly Scurry
Tara Martin
Katrina White
Deirdre Moyer
Cam Dillard

VIII. Staff Membership

Will Strader
Title: County Extension Director, Rockingham and Interim County Ext. Director, Stokes
Phone: (336) 342-8230
Email: will_strader@ncsu.edu
Brief Job Description: Administration, Tobacco, Field Crops, & Community Development

Laura Apple
Title: County Extension Administrative Assistant
Phone: (336) 342-8230
Email: laura_apple@ncsu.edu

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Erin Eure
Title: Area Specialized Agent, Agriculture - Commercial Fruits and Vegetables
Phone: (252) 357-1400
Email: erin_eure@ncsu.edu
Brief Job Description: Provides educational opportunities and technical support to commercial fruit and vegetable growers, agents, and industry in northeastern NC.

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Kathryn Holmes
Title: Extension Agent, Agriculture
Phone: (336) 342-8230
Email: kathryn_holmes@ncsu.edu
Brief Job Description: Horticulture Agent and Pesticide Coordinator in Rockingham County: work with commercial fruit and vegetable producers, small farms, local foods, horticulture greenhouses and nurseries, forestry, beekeeping, landscapers, golf courses, and home gardeners.

Jordan Jefferies-James
Title: Extension Agent, Family and Consumer Sciences
Phone: (336) 342-8230
Email: jjeffer3@ncsu.edu
Brief Job Description: To promote healthy habits and improve the well-being of participants through nutrition education and physical activity.

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Bill Lord
Title: Area Specialized Agent, Water Resources
Phone: (919) 496-3344
Email: william_lord@ncsu.edu
Brief Job Description: Water quality education and technical assistance

Morgan Maness
Title: Extension Agent, 4-H Youth Development
Phone: (336) 342-8230
Email: morgan_maness@ncsu.edu

Currey Nobles
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-9520
Email: canobles@ncsu.edu

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Abby Whitaker
Title: Extension Agent, Agriculture - Livestock and Forage Crops
Phone: (336) 342-8230
Email: abby_whitaker@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 414-3873
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

IX. Contact Information

Rockingham County Center
525 NC 65
Suite 200
Reidsville, NC 27320

Phone: (336) 342-8230
Fax: (336) 342-8242
URL: http://rockingham.ces.ncsu.edu