2020 Yadkin County Plan of Work

Approved: January 22, 2020

I. County Background

Yadkin County is a predominantly rural county located in the northwestern Piedmont of North Carolina that covers a land area of approximately 335 square miles. According to the 2010 Census, the county population is 38,406 with a growth rate of one-half percent annually, a trend that has continued for a number of years. The county population breakdown by race is 88.5 percent white, 10 percent Hispanic or Latino origin, 3.5 percent African American, and less than one percent Asian, American Indian and native Hawaiian.

According to the 2010-2014 American Community Survey by the U.S. Census Bureau, the percentage of the county population living below the poverty level is 19.4 percent, compared to 17.6 percent in the state. The median household income is $38,652, and the unemployment rate is 5.1 percent, compared to $46,693 and 6.6 percent for North Carolina.

Approximately 55 percent of the Yadkin workforce work outside of the county. The agricultural industry in Yadkin County is the top employer, followed by educational services, including health care and social assistance, and manufacturing. In recent years, there has been a slight rebound of the manufacturing industry decreasing the unemployment rate and increasing the tax base. The citizens and county government continue efforts to attract new industry and business. Highlights include a land use plan, countywide zoning and water systems, rapid growth of the wine grape industry within the county, implementation of a voluntary agricultural district program, and the addition of two middle schools.

Agriculture remains the dominant industry in the county, with gross sales of agricultural products just under $150 million annually. Although the number of farms continues to decrease like much of North Carolina, agricultural sales and productivity continue to increase. Yadkin County ranks in the top 10 of all North Carolina counties for production of hay, beef cattle, dairy cattle, milk, and layers, and approximately half of the county’s land area is in farms. The county also ranks fifth in grape production in the state supporting the wine and tourism industries.

The county extension staff and advisory groups conducted an environmental scan and the following priority issues have been identified: Health and Wellness, Agriculture and Natural Resources, Economic Development, Youth Development and Community Development.

North Carolina Cooperative Extension, Yadkin County Center, will continue to provide educational programming to empower people and provide solutions. Extension provides practical education to help people, businesses and communities solve problems; develop skills and build a better future. In 2019, Yadkin County programs will address the following statewide objectives: Healthy Eating, Physical Activity, and Chronic Disease Risk Reduction; School to Career; Profitable and Sustainable Animal Production Systems; Profitable and Sustainable Plant Production Systems; Local Food Systems; Volunteer Readiness; Leadership Development; Natural Resources Conservation and Environmental Sustainability; Safety and Security of Our Food and Farm Systems and Urban and Consumer Agriculture.

II. Objectives to Address the Cooperative Extension Long Range Plan

Our family and consumer sciences programs improve the well-being of individuals, families, and communities.

Our plant production programs improve production, profitability, and sustainability of the agriculture sector.

Our animal production programs improve production, profitability, and sustainability of the agriculture sector.

Our 4-H youth development programs grow the skills young people need to succeed in life and career.

Our natural resource and environmental programs conserve our precious natural resources and maintain a clean and healthy environment.

Our consumer horticulture programs teach families and communities about environmentally friendly methods for gardening and controlling pests.

Our food safety and nutrition programs create a safer and more sustainable food supply and improve the health and nutrition of individuals, families, and our communities.

III. Relationship to County Government Objectives

Yadkin County is interested in promoting economic development, developing youth in entrepreneurial strategies, and health and wellness. To that end, Extension is providing many educational opportunities for county citizens to accomplish these objectives. Extension serves as an information portal for information on agricultural, youth, and family issues during emergencies. Extension is working in conjunction with county officials to develop new marketing systems for local food production. Extension is recognized as an integral part of county economic well-being and is valued in decision making for future directions for the county.

IV. Diversity Plan

NC State University and N.C. A&T State University are collectively committed to positive action to secure equal opportunity and prohibit discrimination and harassment regardless of age, color, disability, family and marital status, gender identity, genetic information, national origin, political beliefs, race, religion, sex (including pregnancy), sexual orientation and veteran status. NC State, N.C. A&T, U.S. Department of Agriculture, and local governments cooperating. N.C Cooperative Extension, Yadkin County Center, will make all reasonable efforts to comply with affirmative action policies and to promote inclusiveness of all citizens. Extension programs strive to be available to and encourage all citizens to take advantage of Extension programs and resources.

Yadkin County Cooperative Extension participates in Extension Today, a regular radio program on WIFM. Other mass media methods, such as the newspaper, internet, and the Yadkin Valley Living magazine, are utilized to reach out to underserved audiences and new clients. Extension participates in community outreach events, fairs, and festivals; serves on local committees and boards; and collaborates with other local agencies to expand outreach efforts and target new audiences. The Extension Advisory Leadership Council and program advisory committees also tie and keep Extension connected to the people and makeup of the county.

Yadkin County 4-H works with the Hispanic and Latino community, which make up 10% of the county population, through the Juntos Program. The Juntos Program provides Latino parents and youth with knowledge and resources to prevent 9th grade students from dropping out and to encourage families to work together to gain access to college. Yadkin County 4-H has worked with our local schools for 10 years to serve at risk Latino youth and their families in Yadkin County.

V. Primary Delivery and Evaluation Methods

Delivering timely, relevant educational programs that meet critical local needs is the cornerstone of the Cooperative Extension mission. Extension educational programs are designed to equip the citizens of Yadkin County with the knowledge, skills and tools to improve their economic prosperity, environmental stewardship and quality of life. An Extension program delivery system is a planned and organized eclectic mix of educational methods used during an educational program. Extension educational methods are the specific ways by which research-based information is shared with targeted learners. Extension educators in Yadkin County employ a wide variety of hands-on, experiential educational methods, such as interactive workshops and classes, demonstrations, field days and tours, that allow learners to fully engage in the learning process, tests new knowledge and/or practice new skills during the educational session. Equally important, this plan will also include educational methods such as seminars, client visits, fact sheets, newsletters, and home study kits that serve to support and reinforce learning as well as provide motivation for continued learning. Armed with the most current literature on effective teaching and learning, Extension educators also skillfully select educational methods based on the learning style preferences and special needs of the targeted learners. These client-focused methods afford learners the opportunity to gain the necessary knowledge and skills to change their lives in meaningful ways. Another key feature of Extension program delivery that is evident in this plan is our commitment to being customer driven and customer focus. As such, in addition to the County Extension Center, Extension educational programs are delivered in community centers, on farms, and other locations in order for our programs to be available and accessible to, and fully utilized by the citizens of Yadkin County.

In Extension, success is defined as the extent to which our educational programs have made a difference in the lives of the citizens of Yadkin County. Evaluation methods are the way we make those observations about first and foremost whether any changes occurred as a result our educational programs, and subsequently the significance of those changes. As an educational organization, the changes we seek focus on key outcomes such as the knowledge and skills participants gain from our programs. More specifically, in this plan, we are using quantitative research methods such as retrospective testing, pre and post tests and/or surveys to measure change in knowledge gained, the application of that knowledge, number of new skills developed, and types of new skills developed. Extension, as a results-oriented organization, is committed to also assessing the social economic and/or environmental impact that our programs have on the individuals who participate, their families and communities and ultimately the county as a whole (i.e. true significance of the changes stemming from our programs). We plan to measure these impacts in both the long and short-term. In this annual plan (short-term), we have outlined financial impact and cost benefit analysis as our primary evaluation methods. Another value held in Extension is actively listening to and dialoging with targeted learners. Therefore, this plan also includes qualitative evaluation methods such as testimonials from program participants, and interviews and focus groups with participants.

VI. Membership of Advisory Leadership System

Advisory Leadership Council
Lenuel Chamberlain
Tim Doub
Debbie Gough
Wendy Hayden
Michael Helton
Gilbert Hemric
Lisa Hughes
Brent Hunter
Sandra Kieffer
Donna Love
Ruth Matthews
Tommy Shore
Walter Smith
Justin Somers
Bobby Todd
Jason Walker
Sam Williams
Agricultural Advisory Board
Jesse Brown
Marty Casstevens
Jeff Doub
Van Hemric
Brent Hunter
Bobby Matthews
Greg Moxley
Reggie Pilcher
Walter Smith
Justin Somers
4-H Advisory Committee
Tasha Brown
Mary Allison Jones
Leslie Hernandez
Lindsey Somers
Bobbie Scott
Ashley Wilbanks
FCS Advisory Committee
Donna Love
Laken Royall
Rachel Taylor
Liz Frossard
Cindy Marion
4-H County Council
Carly Greene
Bryson Helton
Leslie Hernandez
Skylar Kimmer
Griffin Taylor
Ella Speaks
Reece Jones
Dakota Brown
Yadkin-Davie 4-H Livestock Association Officers
Bud Martin
Jennie Rucker
Tommy Shore
Judy Wilson
Farmers Market Board
Kathy Baity
Glenda Edgell
Everette Hartzog
Martha Holden
Shannon Holden
Brent Hunter
Melissa Manning
Aileen Steelman
Horticulture Advisory Board
Michael Dickerson
Glenda Edgell
Shannon Holden
Autumn Hunter
Brent Hunter
Pat Jacques
Cindy Shore
Walter Smith

VII. Staff Membership

Bryan Cave
Title: County Extension Director, Surry and Interim County Extension Director, Yadkin
Phone: (336) 401-8025
Email: bryan_cave@ncsu.edu
Brief Job Description: Administration, Livestock, Forages

Ashley Beard
Title: Extension Agent, Family and Consumer Sciences
Phone: (336) 849-7908
Email: ashley_beard@ncsu.edu

Marti Day
Title: Area Specialized Agent, Agriculture - Dairy
Phone: (919) 542-8202
Email: marti_day@ncsu.edu
Brief Job Description: Responsible for educational programs for dairy farmers, youth with an interest in dairy projects and the general public with an interest in dairy foods and the dairy industry.

Lauren Greene
Title: Area Specialized Agent, Agriculture - Poultry
Phone: (336) 651-7347
Email: lauren_greene@ncsu.edu

Tim Hambrick
Title: Area Agent, Agriculture
Phone: (336) 703-2857
Email: tim_hambrick@ncsu.edu
Brief Job Description: Area Field Crop Agent for Forsyth, Stokes, and Surry, and Yadkin counties. Responsibilities include educational programming and research in flue cured tobacco, corn, small grain, and soybean production.

Marissa Herchler
Title: Area Specialized Agent, Agriculture - Animal Food Safety (FSMA Programs)
Phone: (919) 515-5396
Email: marissa_herchler@ncsu.edu
Brief Job Description: Marissa is an Area Specialized Agent for animal food safety, with emphasis on the new Food Safety Modernization Act rules, as they apply to feed mills in North Carolina. Please contact Marissa with any FSMA related questions, or PCQI training inquiries.

Madaline Jones
Title: Extension Agent, 4-H Youth Development
Phone: (336) 428-4573
Email: madaline_jones@ncsu.edu

Stacey Jones
Title: Area Specialized Agent, Commercial Nursery and Greenhouse
Phone: (704) 920-3310
Email: stacey_jones@ncsu.edu
Brief Job Description: I work with commercial greenhouses and nurseries to help them with growing related issues. These issues range from pests (insect, disease, and weeds), substrates, nutrition, and other miscellaneous topics.

Peggie Lewis Joyce
Title: Area 4-H Agent - Central Region
Phone: (336) 242-2080
Email: peggie_lewis@ncsu.edu

Hannah Lepsch
Title: Extension Agent, Agriculture - Horticulture
Phone: (336) 849-7908
Email: hannah_lepsch@ncsu.edu

Craig Mauney
Title: Area Specialized Agent, Agriculture - Commercial Vegetables and Fruits
Phone: (828) 684-3562
Email: craig_mauney@ncsu.edu
Brief Job Description: Provides educational opportunities, training and technical support to commercial fruit and vegetable growers, agents, and industry in Western NC. (My office is located at the Mountain Horticulture Crops Research and Extension Center not the Henderson County Extension Center as is noted by IT on this website. Please do not contact the Henderson County Extension Center as I am not located there.)

Currey Nobles
Title: Area Specialized Agent, Food Safety
Phone: (919) 515-9520
Email: canobles@ncsu.edu

Ashley Robbins
Title: Area Specialized Agent - Dairy
Phone: (919) 542-8203
Email: ashley_robbins@ncsu.edu
Brief Job Description: Marti Day and I are the Area Specialized Dairy Agents - the county-based arm of the Cooperative Extension Dairy Team. We are out here in the counties to help you set and reach your farm, family and business goals. We have collaborative expertise in the areas of Waste Management, Udder Health, Cow Comfort, Nutrition and Forage Management with specialties in (Ashley)Reproduction, Records Management, Animal Health and (Marti)Alternative Markets, Organic Dairy, Grazing Management, and On-farm Processing. We hope to provide comprehensive educational programs for our farmers, consumers and youth for every county across the state. We are here for you by phone, email or text and look forward to working with you!

Elena Rogers
Title: Area Specialized Agent, Agriculture - Food Safety - Fresh Produce Western NC
Phone: (828) 352-2519
Email: elena_rogers@ncsu.edu
Brief Job Description: Provide educational programs, training and technical support focusing on fresh produce safety to Agents and growers in Western NC.

Phil Rucker
Title: Area Agent, Agriculture - Livestock
Phone: (336) 753-6100
Email: phil_rucker@ncsu.edu

Irene Smith
Title: County Extension Administrative Assistant
Phone: (336) 849-7908
Email: irene_smith@ncsu.edu

Mitch Woodward
Title: Area Specialized Agent, Watersheds and Water Quality
Phone: (919) 414-3873
Email: mdwoodwa@ncsu.edu
Brief Job Description: NC Cooperative Extension's Goals include: - NC's natural resources and environmental quality will be protected, conserved and enhanced. - NC will have profitable, environmentally sustainable plant, animal and food systems. Protecting our environmental resources, particularly drinking water quality, is a top priority in NC. NC Cooperative Extension is a leader in teaching, researching, and accelerating the adoption of effective water quality protection practices.

VIII. Contact Information

Yadkin County Center
2051 Agricultural Way
Suite 201
Yadkinville, NC 27055

Phone: (336) 849-7908
Fax: (336) 849-7928
URL: http://yadkin.ces.ncsu.edu